The "Whole-Site"
Alternative to Unbounce
Unbounce is great for building landing pages, but what about the rest of your site? Personyze optimizes your existing website—Home, Product, Cart, and Checkout—bringing A/B testing and personalization to the entire journey.
Why limit optimization to just "Landing Pages"?
Unbounce is a powerful Page Builder designed to create standalone campaign pages (often on subdomains). But in the modern customer journey, your visitors don't just stay on a landing page—they explore your Homepage, your Product Categories, and your Blog.
Personyze personalizes the entire experience. We don't ask you to build new pages. Instead, we layer on top of your existing CMS (WordPress, Shopify, Magento, etc.) to inject dynamic content, run A/B tests, and show product recommendations on any page. This ensures your message is consistent from the first ad click all the way to checkout.
Scope & Workflow Comparison
Understand the difference between a Builder and a Platform.
| Approach | Personyze | Unbounce |
|---|---|---|
| Primary Function | Optimization Layer Modifies your existing live site. | Page Builder Builds new, separate pages. |
| Scope of Work | Entire Website Works on Homepage, Checkout, Blog. | Landing Pages Only Usually isolated on a subdomain. |
| CMS Integration | Universal Compatible Works on top of Shopify, WP, etc. | Standalone Operates independently of your main site. |
Technical Capabilities
Go beyond simple text replacement.
| Feature | Personyze Advantage | Unbounce Note |
|---|---|---|
| Targeting Depth | 70+ Attributes Behavior, CRM, Weather, Purchase History. | Limited to URL parameters & basic logic. |
| Product Recommendations | Native AI Engine "You might also like" widgets. | Not available. |
| Personalization | Full Content Swap Banners, Products, Layouts, Popups. | Text Replacement Mainly "Dynamic Text Replacement" (DTR). |
| A/B Testing | Granular Testing Test specific elements (Button, Headline). | Page Variants Test Page A vs. Page B. |
Frequently Asked Questions
Can I use Personyze AND Unbounce?
Yes. Many clients use Unbounce for specific PPC landing pages, and Personyze to optimize the rest of their main website. However, Personyze also includes WYSIWYG editing tools that allow you to modify existing pages without needing a separate builder.
Do I need to rebuild my site to use Personyze?
No. Personyze works by adding a single line of Javascript to your existing site. It "layers" personalization on top of your current design, meaning you don't need to migrate content or change your CMS.
Does Personyze utilize AI like "Smart Traffic"?
Yes. Personyze uses "Multi-Armed Bandit" algorithms and AI-driven recommendations to automatically route traffic to the best-performing variations, similar to Smart Traffic but applicable to your entire website.
Dynamic landing pages made
Easy & Powerful
A comprehensive personalization platform that offers everything you need to optimize the digital experience, from personalized landing pages to the entire customer journey.
White Glove Service
Onboarding, training, and campaign setup—guided by your dedicated success manager.
Wizards & Templates
Personyze comes with responsive templates for different industries and scenarios.
Performance Analytics
Continuously improve with a performance dashboard featuring default metrics and custom KPI tracking.
CRM and User Data
360° user profiles for hyper-personalization, with easy plug-and-play integration to your CRM.
Revenue Tracking
Analytics to precisely measure recommendation-driven revenue per user.
Flexible Pay-As-You-Go
A true pay-as-you-go model. Scale your personalization efforts without heavy upfront commitments.