Getting You Back the Sales You Thought You Had Lost!

Personyze’s comprehensive solution for Cart Abandonment is a suite of tactics and technologies that detect visitor exit intent, engage them with real-time smart messages to prevent possible abandonment, and re-target lost potential buyers with personalized reminders to process pending items in the cart.

It is sophisticated and fully automated, and helps you convert the leads you have so painstakingly nurtured. 

The Three Layered Safety Net of Personyze’s Cart Abandonment Solution

1. Personalized Engagement to Reduce Exit Intent

Our Personalization engine allows you to improve the way your visitors engage with your site, by customizing each visitor’s experience–from the landing page they arrived on, to the cart’s checkout–thereby covering the whole funnel. Delighted users and buyers do not engage in cart abandonment tendencies as their more frustrated peers without Personalization, who are exposed to a bland and generic shopping experience.

2. Detect Exit Intent  – Strike the Iron While It’s Hot

If the Personalized content and offers can’t eliminate cart abandonment urges, or if a major problem like payment processing issues occurs, Personyze can recognize in real-time the signs that a visitor is about to abandon the site, and execute the ultimate tailored marketing or support message to re-engage the buyer and diagnose (or help resolve) the impediment to finalizing the deal.

3. Retargeting Ads & Reminder Emails

Sometimes an exit can’t be stopped, because the reason behind it is unavoidable – like, say, the buyer’s internet network fails. Under such circumstances Personyze can follow the potential buyers across the net, leveraging multiple channels and all known re-marketing networks with:

    • Displays of pages and products the visitor has shown interest in to re-kindle the desire to buy
    • Cart Activity reminders like items in cart and last purchase date(s)
    • Visitor funnel statuses

 

Personyze Cart Abandonment Solution is a revolutionary step forward for the e-commerce industry. It will boost your revenue, improve your funnel, and secure you a reputation as a proactive business. In-house IT infrastructure isn’t needed. Personyze is a cloud-based, easy-to-deploy, automated solution, with an interface that is accessible to non-technical professionals.

How Much is Cart Abandonment Costing You, & What Are the Reasons?

Latest reports and industry average data reveals that 67.89% of shoppers abandon their carts, for one reason or another.

Businesses lose close to $18 billion dollars every year because of the epidemic of cart abandonment.

How Are You Faring?

If numbers are anything to go by, you are losing a sizable chunk of your revenue, for avoidable reasons.

Some of the most common triggers for cart abandonment are high shipping costs and slow site load speeds, but these are easy to fix without requiring external assistance.

What may take more thought are abandonment reasons like:

  • Lack of engagement on the part of buyers

  • Poor navigation

  • Confusing payment options

Personyze is invaluable in its ability to mitigate these problems by:

  • Spotting exit intention

  • Then analyzing its probable cause

  • Offering reassurance or resolution in real-time messages to avert the exit

  • In case of real-time prevention failure, re-targeting the would-be customer with highly personalized re-marketing emails and ads across the web, to encourage the completion of the purchase

 Exit Intent Technology Can Go a Long Way

The ability to automatically trigger actions like pop-ups upon detected site-leave intent is an enormous breakthrough in ecommerce marketing. When executed well, it can prevent a great deal of cart abandonment, by offering promotions or coupons to customers who are thinking about shopping around. Deploying site-leave intent pop-ups and promotions is virtually guaranteed to increase conversion, and decrease cart abandonment. Additionally, with the ability to set pop-ups to stop showing after they’ve been seen or clicked, you can also avoid annoying your customers.

 

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Personalized re-marketing emails can also do a great deal to get back sales you thought you had lost, and they can even include quality recommendations and personalized content, using Personyze.

 

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Example:

An online electronics store determines that they have an unacceptably high rate of cart abandonment, based on their analytics report. Since they recently signed up for a Personyze account, they decide to include this as part of their personalization strategy, to get the full use out of their investment in the comprehensive solution that Personyze represents.

In addition to reducing cart abandonment simply by personalizing their content, they also create several layers of cart abandonment prevention and recovery.

  1. Firstly, they create a pop-up which triggers upon site leave intent, and offers a coupon for 10% off purchases over a certain amount.

  2. If users click “Yes” to continue shopping and use this coupon, they are redirected to a personalized version of the product listing, where a new version of the price has been altered using the Personyze WYSIWYG editor, to represent the lowered price.

  3. If they click “No” or exit, Personyze triggers a series of personalized emails over the next month, to remind them of their cart, as well as offer promotions and recommendations. If they don’t have an email in the system already, then Personyze offers them to connect via facebook, which will acquire their email.

Using these various measures, this electronics store manages to lower their cart abandonment by 72%, representing a 17% increase in sales.

Rescuing Abandoned Sales with Personyze is Easy, and Largely Automated

All of the necessary actions involved in cart abandonment measures using Personyze are relatively simple to execute, and once set up, function automatically. For instance, creating a pop-up using the Banner and Pop-up Manager is just a matter of inserting your image, customizing your text, or using custom HTML.

 

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Pop-ups can be as simple or as complex as you want them to be, but whatever the case, all you have to do to make them trigger upon site-leave intent is to select a button at the bottom of the pop-up creation wizard. That’s it! With the click of one button, you now have an exit intent pop-up.

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The third stage of cart abandonment recovery, using personalized re-marketing emails, can be achieved either by using web hooks to trigger your 3rd-party email provider to send personalized emails automatically, or with Personyze internal email service. Personalized emails can have custom placeholders in which relevant promotions and recommendation widgets can be inserted, and can include personalized text to give the customer a sense that you know their interests, and care about their business.