ABM marketing personalization is a highly effective method to market to high-value B2B leads with pinpoint targeted content. One component of ABM strategy is often to show a targeted homepage header/slider that is unique to the visitor’s industry. By doing this, you can give the visitor the impression that you are uniquely geared towards serving their particular vertical.
How is the visitor’s industry known? using reverse IP lookup technology in real-time we can know the company name, number of employees, industry, etc.
Based on these known variables, you have a variety of tools in Personyze to change the content. We’re using homepage slider as an example, which is one particular type of page edit, but there are many other types of content, including popups, banners, lead forms, design changes, inserting the company name, etc.
Here are a few examples of how a bank website does this ABM personalization use case on their homepage. Remember, this is the same homepage being seen by different visitors, not different landing pages.
ABM Personalization Header for a Construction Company
ABM Personalization Header for a Healthcare Company
