ZoomInfo’s IP address intelligence allows you to identify the company behind each website visitor, even for anonymous visitors. This reveals valuable information such as company name, industry, and other firmographic details, enabling you to create personalized experiences tailored to their company’s specific needs
Combined with Personyze personalization technology, this allows you to create highly targeted, laser-focused experiences on your site based on variables like company size, industry, annual revenue, or many other variables that can be acquired from the ZoomInfo service.
Integrating ZoomInfo with Personyze unlocks powerful personalization capabilities. Once the integration is set up, you can leverage ZoomInfo data in your ABM campaigns and other Personyze campaigns. When a visitor lands on your site, Personyze retrieves their corresponding ZoomInfo data. This data is then used to dynamically serve relevant campaign content. See examples below.
ZoomInfo ABM Personalization Examples:
Here are some specific use cases that may help you understand the power available in an integration like this.
- Homepage Banner: Change the text, image, call-to-action, button, and every element of your homepage header based on ABM characteristics, using Personyze.
- Recommend Case Studies: Case studies and other content assets no longer have to be generic, but what you show can be highly relevant to an individual’s industry, location, based on ZoomInfo data.
- Dynamic Testimonials: You can treat your catalog of customer testimonials like a recommendation, and show only those that are specifically relevant to the individual lead, based on their ZoomInfo data variables.
- Targeted Lead Forms: For the information you don’t already have, you can utilize ZoomInfo data to make the forms specifically relevant to the user, and therefore more appealing.
Setting Up ZoomInfo Integration
Personyze’s ZoomInfo integration setup is incredibly easy, and can usually be completed in minutes:
- Get your ZoomInfo client id, user name, private key.
- Find the Integrations menu in Personyze, under Settings.
- Select ZoomInfo.
- Enter the ZoomInfo client id, user name, private key.
- Click “Add New Property” to add whichever properties or variables are relevant from ZoomInfo, for use in your personalization.
Did you know?
CRM targeting applications of Personyze that are useful for ABM strategy in a B2B context are nearly limitless. You can show uniquely tailored content based on industry, role in company, stage in your funnel, account type, and many more. Take a look at our CRM targeting page for more information on how to best utilize your CRM data, in your ABM optimization
