Landing Page Optimization
Dynamic Landing Pages
Deliver landing pages that automatically adapt to each visitor by leveraging a combination of rich, real-time visitor profiles built from multiple data sources and a powerful suite of personalization tools to edit and optimize every element of the page for maximum relevance, engagement, and conversion.
Explore savings & mortgage options
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For you Personalized — Relationship signals
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Increase your APY and reach your goals faster.
Personyze Features
Deliver the perfect landing page experience
Tailor each landing page based on 70+ visitor attributes including campaign source, industry, real-time and past behavior, demographics, geo-location, CRM data, weather, social profile, session data, and more.
Blend personal insights and collective trends
Leverage AI models, real-time user data, and behavioral patterns across your audience to deliver personalized landing pages with dynamic recommendations shaped by individual and collective behavior.
Easily create high-performing landing pages
Personyze includes a WYSIWYG landing page editor for visual, segment-specific edits. The form creator lets you add forms directly into the page or display them as exit-intent popups to capture leads before they bounce.
Optimize performance with A/B testing
Find the exact content, layout, and behavior that get the most engagement and conversion, and pick the winner manually or have it automatically deployed.
Over 20 widgets to customize and personalize your landing pages
Personyze’s landing page toolbox includes a visual WYSIWYG editor that lets you easily modify text, images, buttons, and other elements directly on the page. It also features a banner and popup manager with advanced behaviors such as exit-intent triggers, along with customizable forms, countdown timers, product and content recommendations, and more.
The complete landing page toolset
From intuitive page editors and personalization variables to AI-driven recommendations, forms, and more, this complete toolset empowers you to build tailored, dynamic landing pages at scale—without coding or technical skills.
WYSIWYG Page Editor – Create and edit page content visually without coding for quick personalization.
Banner & Popup Editor – Design responsive, targeted banners and popups.
- Countdown Templates – Build urgency with timers.
- Lead Capture Templates – Capture data with embedded forms.
- Social Proof & Urgency Messaging – Show recent purchases, stock alerts, etc.
Product Recommendations – Suggest items based on behavior.
Content Recommendations – Deliver relevant articles or media.
Display & Frequency Controls – Control where, when, and how often messages appear.
Dynamic Variables & Content Variations – Insert personalized info like company name, location, or weather into text, CTAs, and banners.
Custom JavaScript Execution – Run targeted JavaScript with dynamic data.
Webhooks – Trigger real-time actions in other platforms.
Find & Replace for Text/Links/Images – Swap out content dynamically at scale.
Harness AI to personalize landing page experiences
Harness AI to curate products and content on landing pages, showing each visitor what they are most likely to be interested in based on patterns from similar visitors. Personyze offers a wide range of algorithms tailored to different visitor states, channels, and use cases.
For anonymous visitors, recommendations can factor in attributes such as location, weather, referral source, landing page, or ABM data like industry and company size (with ABM integration enabled) to suggest the products or content they are most likely to purchase or read. On product pages, algorithms such as “Frequently Bought Together” highlight cross-sell opportunities, while on content sites, “Those who read this also read…” suggestions guide discovery.
For known visitors—whether recognized via cookies from past visits or identifiers passed through landing page URL parameters—Personyze delivers personalized recommendations based on past purchases and browsing history.
Personyze also gives you the flexibility to choose the right algorithm for every touchpoint—or even blend data and strategies into your own custom logic—ensuring your recommendations drive maximum engagement and sales.
Products recommended for you
This machine learning–based algorithm analyzes the full scope of user data to identify patterns in how different types of visitors interact with items in your catalog, and generates personalized product suggestions for each individual.
Frequently bought together
Cross-sell items commonly purchased alongside the product a visitor is currently viewing, has in their cart, or has recently purchased.
Those who viewed this also viewed/bought
Recommend relevant alternatives or complementary products based on crowd behavior or similarity. This increases product discovery, keeps visitors engaged, and reduces the time needed to find and purchase what they’re looking for.
Those who bought from this category also bought
Suggest items from other categories that are frequently purchased by customers who bought from the category being viewed or just purchased.
New in stock
Highlight newly added products to keep visitors up to date. Options include showing items added in the past 7 days, since their last visit, or filtered by their expressed interests.
View it again / Buy it again
Help visitors pick up where they left off by resurfacing products they recently viewed, or encourage easy replenishment by showcasing items they’ve bought in the past.
Dynamic text that speaks to each visitor
Make every message feel personal by dynamically inserting user-specific variables—like company name, search keywords, city, time, referrer, or account balance—into page text, CTAs, banners, and forms. Deliver content that speaks directly to each visitor to boost engagement and conversions.
Personalized dynamic landing pages based on over 70 user attributes
Serve dynamic landing pages tailored to each visitor, leveraging 70+ real-time and historical data points—including behavior, demographics, geo location, CRM data, referral source, weather, social data, cart value, internal searches, form inputs, custom KPIs, and more.
Make every first impression personal and engaging to boost conversions.
70+ targeting attributes
Personyze automatically tracks all technically accessible visitor data, leveraging over 70 user attributes to tailor each landing page experience.
Current session or cart data
Capture and use data from any tracked page element — such as a search bar, login field, or current cart value — to display targeted content in real time.
Referral or traffic sources
Show personalized content based on referral sources such as Google, LinkedIn, Facebook ad campaigns, or other websites.
Most popular interests
Deliver tailored experiences based on a visitor’s most visited pages and ranked interests from product or content interactions.
Geolocation and zip code targeting
Identify a visitor’s location using IP intelligence and access detailed weather information. Target or exclude by city, region, country, or weather conditions such as temperature and precipitation. Use zip code targeting with Google integration for additional precision.
Companies and organizations
Recognize visitors from specific companies using an IP registry and display tailored messaging or offers based on attributes such as industry, revenue, company size, and more.
CRM data
Upload or sync CRM data to target using any custom field — such as industry, company name, funnel stage, or account type.
System
Adapt content based on device type (desktop or mobile), browser type, or browser language.
Site behavior
Target based on on-site actions such as most visited pages, specific page visits, time of site entry, time spent on pages, number of page views, clicks or hovers on specific elements, scroll depth, keystrokes, and exit intent.
Transactional data
Track items viewed, added to cart, and purchased — including cart items, value, quantity, up-to-date total purchase value, days since last purchase, and items left in the cart for a specific period of time.
Content interactions
Target based on content read or videos watched, frequency of visits to specific content by tag, category, or creator, total time spent on content, and video watch duration.
Time/date targeting
Schedule promotions or content to appear at specific dates and times — ideal for limited-time offers, seasonal events, or holiday deals.
Campaign interactions
Target based on the Personyze campaigns a visitor has matched or is currently matching, as well as personalized content or targeted promotions they have viewed or interacted with.
Site KPIs
Target visitors based on achieved site goals, such as submitting a form, reaching a specific stage in the customer journey, completing a purchase, or meeting any other custom KPI you define.
CRM, CDP and ABM data integrations
Personyze unites all your customer data—CRM, CDP, external databases, ABM platforms, and more—into a single, unified profile. Combined with Personyze’s rich built-in visitor data, you can target with unmatched precision and act on virtually any data point: past purchases, preferences, role, industry, account type, budget, or funnel stage.
Seamless CRM & CDP Integrations
Out-of-the-box integrations with Salesforce, HubSpot, Zoho, Tealium, Zeotap, and Segment make it easy to tap into any custom data for advanced behavioral targeting.
B2B Targeting Intelligence
For B2B campaigns, integrations with Leadfeeder, Albacross, ZoomInfo, 6Sense, and Clearbit deliver IP-based company data—industry, size, revenue, and more—for precise audience segmentation.
Flexible Data Ingestion
- Direct CSV uploads or FTP/SFTP
- Google Sheets sync
- Real-time REST API integration
- Client-side tracking via JavaScript SDK
- Webhook-triggered custom event tracking
Cross-Device Identity
Identify visitors consistently across devices and sessions using email addresses, CRM IDs, or other identifiers passed via cookies, URL parameters, JavaScript variables, or HTML elements—enabling truly unified, cross-channel personalization.
Learn more about building a 360° unified visitor profile with Personyze
Continuously A/B test personalized landing pages to unlock higher conversions
A/B Test individual changes or entire landing page variations against other changes or pages, using control groups and smart rotation settings to expedite results. Detailed performance statistics are available throughout the test, and underperforming variations can be automatically disabled based on time elapsed or statistical significance.
Detailed A/B test reporting dashboard
Clicks and purchases are tracked by default, and you can configure Personyze to track custom KPIs. All tracked KPIs can be used as key metrics in A/B testing, with results displayed on a detailed reporting dashboard and automatically flagged when statistically significant.
Automatic shutdown of losing test groups
Configure A/B tests to automatically close underperforming variations once statistical significance is reached for your chosen KPI metrics, and roll out the winning version to all visitors. Set it and forget it—freeing you from constant monitoring so you can focus on creating and refining new strategies.
Track campaign performance anywhere
In addition to the built-in Personyze performance dashboard, you can track campaign results on third-party analytics platforms. Personyze integrates with tools like Google Analytics, allowing you to view the performance of each landing page test variant or control group from your A/B testing campaigns directly within your Google Analytics dashboard.
Dynamic landing pages made easy
We set out to build a comprehensive personalization platform, and that is exactly what we offer — everything you need to optimize the digital experience, from personalized landing pages to personalization throughout the customer journey across channels.
Start Free TrialWhite Glove Service
Onboarding, training, and campaign setup—guided by your dedicated success manager.
Wizards & Templates
Personyze comes with responsive templates for different industries and scenarios.
Performance Analytics
Continuously improve with a performance dashboard featuring default metrics and custom KPI tracking.
CRM and User Data
360° user profiles for hyper-personalization, with easy plug-and-play integration to your CRM, CDP, or ABM.
API and Integrations
Works on any website, regardless of platform, all channels, and has full REST API available.
Revenue Tracking
Analytics to precisely measure recommendation-driven revenue per user.
Book a demo with a personalization expert
Discover how Personyze can transform your customer journey and boost conversions. Discuss your use case, ask questions, and see a live demonstration on your website.
- Live video demo
- 15 minutes
- Live Q&A