Same Power, Better Value.
The Agile A/B Testing Platform.
Optimizely is built for complex engineering teams with 6-figure budgets. Personyze is built for growth marketers who need to move fast. Get unlimited experiments, audience-oriented personalization, and a native CDP—fully included.
The Hidden Cost of Enterprise Tools
Optimizely is undeniably a powerful tool, but for 90% of businesses, it represents significant "feature bloat." It requires complex implementation, often forcing marketers to submit IT tickets just to launch a simple header test. The pricing is opaque, usually locked behind annual contracts that start at $30k-$50k.
Personyze takes a smarter approach. We combine Value with Precision. Unlike standard A/B testing which often targets random traffic (leading to data pollution), Personyze is built for Audience-Oriented Testing. You can target over 70+ user attributes—from CRM data to weather—without needing a data scientist or a separate "Data Platform" subscription.
Feature & Value Comparison
See exactly what you get when you choose the agile alternative.
| Core Requirement | Personyze | Optimizely |
|---|---|---|
| Pricing Model | Transparent Flexible options included. | Contact Sales Opaque. Expensive annual lock-ins. |
| Primary User | Marketing & Growth Visual editor first. Code optional. | Engineering & Product Requires dev resources for full value. |
| Customer Data (CDP) | Built-in (Native) Unified user profiles included. | Fragmented / Add-on Often requires separate ODP purchase. |
| Support | Direct Expert Access We help you set up your first campaigns. | Tiered Support Priority support costs extra. |
Technical Capabilities
Don't compromise on power. Personyze matches enterprise testing features.
| Feature | Personyze Capabilities | Optimizely Notes |
|---|---|---|
| Testing Types | A/B, Split URL, MVT All included. Test logic, layouts, or elements. | Often split between "Web" and "Feature" products. |
| Data-Driven Targeting | 70+ Built-in Attributes Weather, Firmographics, CRM, Exit Intent. | Advanced targeting often requires separate Data Platform. |
| SPA Support (React/Vue) | Fully Compatible Works seamlessly with Single Page Apps. | Compatible (requires technical setup). |
| AI Recommendations | Included "You might also like" algorithms. | Available, usually in higher tiers. |
| Traffic Allocation | Multi-Armed Bandit Auto-steer traffic to winning variations. | Stats Engine Sequential testing stats. |
Frequently Asked Questions
Can I run "Hold-out" Control Groups?
Yes. You can easily set a global Control Group (e.g., 10% of traffic) that sees no changes, allowing you to measure the pure uplift (ROI) of your personalization efforts over time.
Is the A/B testing statistically accurate?
Yes. We use industry-standard statistical models to calculate confidence intervals. You can view real-time reports and set rules to declare a winner only when 95% confidence is reached.
Does Personyze slow down my site?
No. Our script is optimized for speed and loads asynchronously via a global CDN, ensuring no impact on your Core Web Vitals or SEO rankings.
A/B testing made
Simple & Powerful
Easily optimize and test across channels with a no-code workflow. From setup and tracking to testing, refining, and automatically deploying the winning version.
White Glove Service
Onboarding, training, and test strategy setup—guided by your dedicated success manager.
Wizards & Templates
Use responsive templates to quickly launch Split URL, Content, or Visual Editor tests without coding.
Performance Analytics
Analyze statistical significance with a dashboard featuring confidence intervals, uplift, and custom KPIs.
Quality Control
Test variations in a sandbox environment, share preview links with stakeholders, and manage access with SSO.
Set and Forget
Live learning. The engine continuously optimizes traffic allocation to favor the winning variation automatically.
Flexible Billing
A true pay-as-you-go model. Scale your optimization and testing efforts without heavy upfront commitments.