Overview

The university homepage evolves from a generic layout to visitor-specific experiences using real-time data. By utilizing Website Personalization, headlines, imagery, and first-row modules adapt to each audience so they see the most relevant paths immediately.

Welcome, MBA Student!

Through Behavioral Targeting, the site identifies a visitor interested in professional advancement. The layout shifts to emphasize career growth and leadership. The first three tiles promote professional development, industry speakers, and capstone courses, while Dynamic Landing Pages ensure the CTA funnels them directly to program details and application steps.

Welcome, Ph.D. Candidate!

For the academic researcher, the experience is completely different. A Recommendation Engine surfaces relevant labs and grant opportunities based on their previous browsing history. The layout highlights dissertation support and advanced seminars, while the primary navigation routes them to specific graduate program requirements rather than general admissions.

Welcome, Parent of Applicant!

Recognizing a parent's intent triggers a guidance-first framing. To reassure them, the site utilizes Social Proof elements regarding safety and graduation rates. The content focuses on the admissions timeline, tuition & fees, and student support services. Non-intrusive Banners & Pop-Ups can also be used here to offer a downloadable "Financial Aid Checklist."

Welcome, Alumni!

Often arriving via Email Personalization campaigns, alumni are greeted with a community-forward layout. The site prioritizes events, reunions, and career services. For high-value donors, ABM Marketing logic can customize the "Giving Back" module to highlight specific legacy projects they have previously supported.