Live E-Commerce Personalization Demo
Experience a fully dynamic Pet Supply Store example. See how Personyze transforms a generic shopping experience into a 1:1 personalized journey by leveraging CRM Data (Pet Type), Behavioral History (Category Views), and Geolocation to instantly recommend relevant products and content.
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1. First-Time Visitor (Anonymous)
When a new user lands on the site, we lack specific history. To maximize relevance, the personalization engine defaults to a "Best Sellers" strategy combined with IP Geolocation. The Hero banner displays a mix of pets (Cat & Dog) to appeal to the widest audience, and the product grid shows high-margin items like Aquariums and Starter Kits. Learn about Website Personalization
2. CRM Targeting (Active Dog Owner)
For the logged-in user or recognized cookie, the system pulls data from the CRM. We know this user purchased "Blue Buffalo Dog Food" last month. Explore Recommendation Engine
- Hero Banner: Changes to a happy dog with a prompt to "Reorder".
- Product Grid: Filters out cat/fish products and shows durable chew toys and dog beds.
- Offer: A "BOGO" deal specifically for dog treats.
3. Behavioral Retargeting (Cat Interest)
This visitor hasn't bought anything yet, but their Browsing History shows they viewed the "Cat Tree" category 3 times in the last session. This triggers a behavioral rule. See Behavioral Targeting
- Action: The homepage is dynamically rebuilt to focus on Cat supplies.
- Goal: Reduce bounce rate by showing the user exactly what they were looking for previously (Cat Trees and Scratchers).
5. Content Personalization
Personalization isn't just for products. To build authority and trust, we dynamically inject relevant blog posts. The "Dog Owner" sees articles about hiking trails and dental health, while the "Cat Lover" sees guides on vertical space and enrichment. This keeps users engaged longer.
Technical Summary:
This demo utilizes real-time user segmentation. The content (hero images, product grids, and coupon codes) is swapped dynamically using the Personyze WYSIWYG Page Editor, Promotion Manager, and Recommendation Widgets, based on the detected "Persona ID". In a live environment, this is handled by Personyze's server-side or client-side injection logic.
