Personalization Platform
Personyze is a robust set of personalization tools that empower online marketers to create dynamic and optimized online experiences, all in one easy-to-use platform. No IT, coding, or technical expertise required.
Reach the Right Audience Instantly with Precision Targeting
Leverage 70+ pre-built visitor data points to identify and target your ideal customers right out of the box. For deeper personalization, seamlessly integrate with your existing CRM, CDP, or ABM data providers to deliver experiences driven by your most valuable data.
AI Audience Co-pilot
Simply describe your target audience in plain English, and the AI Co-pilot instantly constructs the precise targeting rules, leveraging your full account data, integrations, and custom attributes.
Examples:
"Target visitors from the Finance industry who viewed the pricing page more than twice."
"Show to mobile users with a cart value over $500 who came from LinkedIn."
Hybrid Workflow: The AI doesn't lock you out. It works alongside manual controls, allowing you to let the AI build the complex logic structure, which you can then manually tweak, refine, or add to using the standard rule builder.
Site Data Capture (No-Code)
Easily capture visitor attributes like cart value, item count, email, or account type directly from your site. Flexible scraping options include:
- Track Activity: Trigger on clicks, hovers, or specific interactions.
- Grab Page URL Part: Extract query parameters or path segments.
- DOM & Cookies: Scrape text from HTML elements or browser cookies.
- GA / GTM Import: Sync directly with Google Analytics or Tag Manager layers.
- Custom JS: Send complex data via embedded JavaScript.
70+ Targeting Attributes
By default, Personyze tracks 70+ session attributes for behavioral targeting—covering virtually any trackable behavior, IP-derived location, weather, URL variables, cookies, and more.
- Session Data: Search terms, login status, cart value.
- Traffic Source: Google/Facebook ads, referring sites.
- Interests: Most-visited pages, product categories.
- Geo/Weather: Targeting by city, country, or local weather.
- Firmographics: IP-to-company data (Industry, Size, Revenue).
- Device: Desktop vs. Mobile, Browser, OS.
Complex Targeting Capabilities
Build rules as simple or as sophisticated as you need. Run lightweight campaigns (e.g., “new visitors only”) or advanced logic that combines multiple behaviors and attributes. Define priority and mutual exclusivity to resolve conflicts across overlapping campaigns automatically.
CRM, CDP & ABM Data Integrations
Personyze integrates with virtually any CRM or external database, expanding targeting to variables like role, industry, account type, or budget. Turnkey connectors for HubSpot, Zoho, and Segment let you leverage custom data instantly.
For B2B enrichment, integrations with Leadfeeder, Albacross, and Clearbit provide IP-based intelligence (company name, revenue) to execute precise Account-Based Marketing strategies.
AI-Powered Content & Product Recommendations
Harness the power of AI to automatically recommend the content and products each visitor is most likely to engage with right now. Deliver highly relevant suggestions seamlessly across your website, emails, and mobile apps.
Algorithms for E-Commerce
Product recommendation algorithms designed for homepage, product pages, cart, and more.
- Recommended for you: ML uses full user/crowd signals to surface likely buys.
- Frequently bought together: Cross-sell items often purchased with the current product.
- Similar items: "Those who viewed this also viewed" to increase discovery.
- Cross-category: "Those who bought from this category also bought..."
- New in stock: Newly added items (last 7 days, or since last visit).
- Buy it again: Resurface previously purchased items for quick reordering.
Fine-tune with filters
- Discount threshold (e.g., greater than 20%)
- Feed attributes: Interest, color, brand, price range
- Free shipping eligibility (e.g., within X miles)
- Visitor demographics & low stock alerts
Algorithms for Content Sites
Content recommendation algorithms tailored for homepage, article pages, search, and more.
- Read next: "Those who read this also read" for high engagement.
- Popular in category: Highlight most viewed, favorited, or discussed items.
- Inspired by recent reading: Surface content from recently read categories.
- Trending now: Show site-wide trending content.
- Commerce bridge: "Those who read this bought these products" (ideal for guides).
- Author affinity: Feature trending items from the user’s favorite authors.
Recommendations in Email
Use the same engine to power email recommendations with real-time blocks.
- Price drop alerts: Show items from past browse/cart history now on sale.
- Cart abandonment: Remind users of left-behind items with similar suggestions.
- Replenishment: "Time to resupply" prompts for consumable products.
- Cross-sell: Items commonly bought after the user's last purchase.
- Send my cart: Let users email themselves their active cart.
Validate Decisions with Data-Driven A/B Testing
Test any content or design change created within Personyze with ease. Run comprehensive experiments using multiple test groups, control groups, and flexible rotation settings. Analyze detailed performance metrics and statistical significance to confidently identify winning variations.
Test Settings & Rotation
Set Personyze to rotate testing groups by user, session, or page refresh. Configure the percentage of traffic for each variation, include control groups, and automatically promote the winning variation once statistical significance is achieved.
Targeting Options
Achieve greater precision and faster results by running A/B tests within specific segments rather than broad traffic. Avoid data pollution and iterate rapidly on targeted groups to refine personalization strategies.
Test Analytics
Review detailed performance metrics for every test variation. Filter results by key variables—such as location, device, or demographics—to uncover deeper insights into what works best for specific audience segments.
Comprehensive Analytics & Reporting Dashboard
Automatically track essential metrics like views, impressions, clicks, and purchases right out of the box. Configure custom tracking for complex user behaviors and visualize performance with granular precision on our detailed reporting dashboard to drive data-backed decisions.
Personyze is automatically tracking views, impressions, clicks, and purchases, and can be set to track many more behaviors or sets of behaviors, all of which can be used as key metrics in A/B testing, displayed on a detailed reporting dashboard.
Google Analytics & 3rd Party Integration
Personyze seamlessly integrates with Google Analytics out-of-the-box. Additionally, push event data (views, clicks, interactions) to any third-party analytics platform via pixels for unified reporting across your stack.
Custom KPI Tracking
Define and track any custom Key Performance Indicator (KPI) relevant to your goals. Whether it's a specific button click, video view, form submission, or a complex sequence of onsite behaviors, Personyze captures it all.
Revenue Attribution
Directly measure the financial impact of your personalization efforts. Track total revenue contribution by attributing conversions specifically to interactions with Personyze-powered content, recommendations, and campaigns.
Versatile Content Widgets & Visual Editor
Access a complete toolbox of dynamic widgets and a powerful WYSIWYG editor to modify text, images, and buttons visually. Deploy ready-made templates—including exit-intent popups, banners, forms, countdown timers, and recommendation carousels—to engage visitors instantly without coding.
AI Content Copilot
Modify style and text effortlessly using natural language prompts. Simply ask the AI to "add a CTA button," "make the design look fun for a summer sale," or "rewrite the copy for a webinar invite," and the Copilot instantly generates the HTML and CSS for you.
Dynamic Content Injection
Personalize messaging instantly by inserting user variables directly into your content. Dynamically display data like First Name, Company Name, City, or Primary Interest within banners and popups to capture attention.
Conditional Content Logic
Adapt a single campaign asset based on context. Configure popups to change greeting (e.g., "Good Morning" vs. "Good Evening") or swap Call-to-Actions entirely based on the visitor's funnel stage or industry.
Style Inheritance & HTML Editing
Maintain perfect brand consistency effortlessly. Campaigns automatically inherit your site's CSS for a seamless look, while giving developers full freedom to edit raw HTML/CSS for complete custom design control.
Rich Content Widget Library
Deploy a wide variety of pre-built tools to engage visitors immediately:
- Popups & Banners: Predefined templates or custom HTML for overlays and bars.
- Visual Editor: Point-and-click modification of text, images, and styles.
- Recommendations: Widgets and JSON feeds for Products, Content, and Categories.
- Social Proof: Real-time activity notifications (views/purchases) to build trust.
- Countdown Timers: Drive urgency for limited-time offers.
- Lead Capture: Embedded or popup forms for data collection.
- Site Actions: Redirect URLs, replace text/images, run custom JS, and more...
Deploy Anywhere: Embedded, Popups, or API
Choose exactly how personalized content appears: embed it naturally within the page layout, trigger high-impact popups, or dynamically replace existing content blocks. For headless or custom setups, programmatically fetch recommendations via our robust client-side and server-side APIs.
Behavioral Triggers
Activate campaigns based on precise user behaviors to maximize engagement:
- Exit Intent: Trigger offers exactly when a user attempts to leave.
- Scroll Depth: Suggest content after reading X% of a page.
- Idle Time: Re-engage inactive visitors after X seconds.
- Interaction: Trigger on text copy, hover, or click.
- System Events: Timer expiration, page load, or return-to-top.
Display Types & Positions
Choose the perfect format for your message:
- Popups: Center, slide-in, or any of 9 screen quadrants.
- Bars: Sticky top/bottom bars for lightweight announcements.
- Embedded: Inline "Placeholders" that replace native site content.
- Rich Content: Support for animations, forms, countdowns, and glass-panel effects.
Frequency Capping & Fatigue Control
Prevent ad fatigue by intelligently throttling exposure. Suppress campaigns after a specific action (view/click/close), pause them for a set number of sessions or minutes, or condition visibility using any of the 70+ targeting rules.
Advanced Developer Hooks
Extend functionality with custom event hooks. Automatically fire JavaScript callbacks, webhooks, or Google Analytics events whenever a visitor views, clicks, or closes a popup, enabling seamless data syncing with your external stack.
Intuitive Step-by-Step Wizards
Launch complex campaigns effortlessly with our user-friendly wizards that guide you through every step of the process. Choose from a library of responsive, industry-best-practice templates to ensure professional, high-converting results instantly.
QA & Testing Tools
Verify before you go live. Use advanced preview links, shareable demos for colleagues, and built-in analysis tools to test thoroughly and publish with absolute confidence.
Simplified Campaign Wizards
Transform complex personalization setups into intuitive tasks. Our step-by-step wizards guide you through common use cases, ensuring you follow best practices without needing technical expertise.
Global Content Templates
Build once, reuse everywhere. Save high-performing creatives as global templates, then rapidly adapt them for new segments or scenarios to maintain consistency and speed up deployment.
Responsive Design Library
Access a library of fully responsive templates for banners, popups, forms, emails, and recommendation widgets—designed to look perfect and perform flawlessly across all devices.
Centralize Data for Automated Real-Time Marketing
Transform Personyze into your personalization hub by aggregating data from any source in real time. Execute pinpoint targeting and AI-powered recommendations using maximum data density. Support complex workflow logic and inject dynamic variables—like company names—directly into your content via our robust API.
First-Party Data Integration
Capture any field value or JavaScript-accessible data on your site. If it exists in the GTM data layer, cookies, URL parameters, or local variables, Personyze can ingest it instantly for targeting and personalization.
Third-Party Data Import
Seamlessly sync external data via out-of-the-box integrations or universal import methods including SFTP, CSV upload, RSS feeds, or API calls—making any dataset actionable.
CRM & ABM Data Sync
Activate rich customer data from your CRM (Salesforce, HubSpot, etc.) or ABM platforms (Leadfeeder, Clearbit) to target by lifecycle stage, lead score, industry, company size, and revenue.
Robust Developer APIs
Leverage our REST API for server-side personalization and data syncing, or use the client-side JSON API to fetch recommendations dynamically for headless implementations or custom visualizations.
Launch personalized experiences
in minutes — no code needed
Personalize instantly with one snippet. Use our visual editor and guided wizards to tailor the customer journey end-to-end—no engineering resources required.
White Glove Service
Onboarding, training, and campaign setup—guided by your dedicated success manager, all on a flexible pay-as-you-go model.
Wizards & Templates
Easily personalize site content with step-by-step guidance and stunning, responsive templates.
Performance Analytics
Continuously improve with a performance dashboard featuring default metrics and custom KPI tracking.
CRM and User Data
360° user profiles for hyper-personalization, with easy plug-and-play integration to your CRM, CDP, or ABM.
API and Integrations
Plug-and-play integrations with popular platforms like Segment, WordPress, Shopify, Salesforce, and HubSpot.
Quality Control
Test changes in a safe environment, share preview links, and manage access with SSO permissions.
Turn visitor data into personalized experiences
Unify data from CRM, behavior, demographics, and context into a single real-time visitor profile. Use advanced targeting and AI-driven recommendations to automatically deliver the perfect content for every individual.
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