User Story

A visitor arrives at the website from a search engine with keywords such as “health”. Using Personyze, the site can instantly display a personalized version of the homepage that aligns with this visitor’s interest in health and fitness.

Home Page Personalization

The homepage transforms automatically for the “Health” segment:

1. Changes the logo variation to one that performs best with this segment.
2. Displays a targeted banner that engages the visitor upon entry.
3. Shows a tested ad banner proven to receive more clicks from this audience.
4. Delivers content recommendations of news articles related to health and fitness.
5. Presents a targeted video in the first position relevant to the visitor’s interest.

What Changes

• Banner & creative: replaced with fitness-oriented imagery and message.
• Navigation highlights: Health category surfaces higher in the list.
• Articles & videos: show reviews of gym equipment, cross-trainers, and wellness content.
• Calls to action: lead directly to health-related pages instead of general categories.

Signals & Targeting

• Referrer: search engine visit containing “health” or similar keyword.
• Behavioral: previous category visits or page views tied to health/fitness content.
• Contextual: session location, device type, and traffic source.

What kind of targeting is this?

This is a classic example of behavioral and contextual personalization based on referrer data and on-site behavior.

Can this logic apply to other categories?

Yes—any category (e.g., electronics, home appliances, fashion) can trigger its own banner, recommendations, and creative set.

Is A/B testing supported?

Yes—Personyze allows testing of banners, videos, and layouts to measure engagement and CTR improvement.