Lead Generation Website Personalization Example
New Visitor — Generic Before
Standard landing page not tailored to the visitor’s interest.
- No specific practice link (e.g., Tort Law) in menu
- Generic header image & copy
- Broad, non-targeted CTA
- No recommended services
- Generic contact form title
Returning/Qualified Lead — Personalized After
Page adapts to Tort Law interest from campaign/CRM data.
- Menu highlights Tort Law
- Targeted header image & contact suggestions
- Relevant, high-intent CTA
- Recommended services & content
- Contact form title matches interest
User Story (Email → Landing Page)
A new visitor arrives at Smith & Lauren Law Agency from an email campaign sent to leads specifically interested in Tort Law. Without personalization, they hit a one-size-fits-all landing page. With personalization active, the page adapts to their Tort Law interest in real time.
Before: Generic Landing Page
The default page shows a standard menu, broad header image, generic CTAs, and a general contact form — none of which reflect the visitor’s Tort Law interest.
After: Personalized Experience
With website personalization enabled, the same visitor sees Tort-Law-specific navigation, a relevant header image and contact prompt, tailored CTA copy, recommended service pages, and a contact form titled to match their interest.
5 Elements That Change
- Menu: adds a clear Tort Law item so discovery is effortless.
- Header + Contact Suggestions: swap to Tort-Law visuals and guidance for how to reach the right team.
- Primary CTA: copy shifts to intent (e.g., “Speak with a Tort Law Specialist”).
- Recommended Services: links to Tort-related practice pages instead of generic services.
- Contact Form Title: re-labels to match interest (e.g., “Tort Law Consultation”).
Why This Works
- Relevance: the page acknowledges the campaign topic (Tort Law) immediately.
- Clarity: navigation and CTAs point to the next best step for this lead.
- Momentum: a form that echoes the visitor’s intent reduces friction to contact.
You can also promote timely offers or bars using the Pop-up & Banner Manager (optional).
How is the Tort Law interest detected?
From the campaign audience (email list segment) and landing URL context.
Do I need to rebuild the page?
No — variants render on top of your current template via the tag/SDK.
Can I test this?
Yes — A/B test the personalized version vs. default and track lead submits.
