Your landing pages are often the first impression that visitors may have of your company, and even when they are returning customers or clients, you don’t ever want this primary aspect of your website to feel boring or irrelevant.
Optimized dynamic landing pages created with Personyze are the antidote to a lack of engagement and interest; by using detailed user data from a variety of sources to create relevant promotions and engaging content, you can improve user experience and maximize conversion with high converting landing pages.
Powerful tools like the WYSIWYG Landing Page Editor and Banner and Pop-up Manager allow you to create custom versions of your landing pages for the audience segments you’re marketing to, and built-in analytics provide you with real-time statistics of how your pages are performing, including performance of different versions of rotating landing pages, for A/B testing.
Use our powerful, rules-based segmentation engine to ensure that the right visitor sees the right page
Present personalized content (banners, ads, products and recommendations), based on the visitor’s interests, needs and over 70 out-of-the-box buyer characteristics, plus your business’s back-end and CRM data.
Personalize navigation menus, call-to-action banners, buttons and add forms to your page.
Use dynamic variables to greet your visitors with appealing marketing messages that address them by NAME! Can you imagine the impact? You can literally initiate a one-on-one conversation with a prospective customer, through a simple asset like a landing page.
Display Personalized welcome messages to create an instant bond with first-time users through your highly optimized landing pages.
Use Google Maps API to display a map with locations of your various stores or branches, near the visitor’s location!
Give you all the tools you need to quickly create each version of a landing page yourself with the WYSIWYG Landing Page Editor and many other personalization action tools.
Provide quality content or product recommendations with Personyze easy-to-use recommendation widgets
Monitor goals and KPIs, such as cart value, transaction value, form submitted, click goals, and more.
Vagueness of your marketing message
The need to create a costly landing page for each buyer segment and product
Buyer disinterest and disillusionment
Lack of tight coupling between ad copies and landing page headlines
Say good-bye to boring Landing Pages with generic content, and hook your prospective buyers at first glance through headlines that respect their search intention, content that reflects their past and real-time interests, and offers that are the most likely to make them buy.
Dynamic landing pages by Personyze are extremely focused, relevant and specific in terms of the elements that they display so that each version is not only geared to serve a particular product, but a particular buyer persona, as well. Varied and pre-defined banners, product benefits and calls to action can be dynamically inserted into your personalized landing pages, based on:
Adwords referrer Campaign/Ad group/Keyword
Past user behavior & interests
Real time user behavior & interests
Product interactions and transactions
User’s time of day
Source of referral
Optimizing landing pages with Personyze landing page solutions is as easy as choosing the audience segment you intend to target, and using our 25 intuitive and codeless widgets to insert custom promotions, make visual changes to the pages using the point-and-click WYSIWYG landing page editor, or inserting recommendation widgets or forms. Everything you do in Personyze is relatively simple, and easy to implement, without any IT resources or coding knowledge required.
When visitors arrive to your website after clicking on a link in a marketing email or newsletter, you can greet them with a welcome message and let them know that you know who they are and what brought them to your website. You can also show them content, banners, images and articles that are relevant to the link on which they clicked or the campaign that brought them in.
When you’re creating high converting landing pages with Personyze, you’ll want to use as much information about the visitor as you can, to achieve maximum relevance. That means that when you create your landing page campaigns, you’ll want to include everything from referral to CRM data as audience parameters.
The amount of data you have on different users will vary, because some will be new to your site, and some will be much better known. So, it’s best to include a variety of data points, and to arrange the segmentation logic so that the campaign will apply to both new users who arrived via certain search keywords, or returning users who already have an established set of interests. Or, you can create special separate campaigns for both.
One of the most powerful and popular tools for dynamic landing pages is the WYSIWYG (What You See Is What You Get) Landing Page Editor. This point-and-click tool allows you to intuitively and easily make visual changes to your landing page, such as moving any page element, and changing any page text.
Personyze can test which landing page performs best for each visitor segment, rotating them based on your instructions. The system also monitors every time a landing page is viewed, and will generate full statistics reports including bounce rates and conversion rates per landing page, and for combinations of a landing page and search referrer, country, and more. Personyze landing page editor will also monitor goals and KPIs, such as cart value, transaction value, form submitted, click goals, and more.
Personyze built-in A/B testing tool allows you to take the detailed data you’ll be collecting on landing page performance, and use it to choose which version of multiple rotating landing pages you want to use. You can test two or more versions, and can also create a control group for more accuracy, and Personyze can even be set to delete the under-performing versions of your page after a defined amount of time.
At Personyze, we are happy to show you our comprehensive Dynamic Landing Pages solution, and spending quality time consulting with potential clients about how their specific needs could be met is just another part of our daily activity.
We also offer a Free Trial with no commitment, in which the first 5,000 page views of your personalized site are on us. That’s because we want to give you a chance to get a feel for our landing page editor dashboard interface, and to see with your own eyes what Personyze can do for your conversion success.