A complete list of the personalization tools included in our personalization platform, ranging from content widgets with eye-catching templates designed to help you create powerful, personalized messages and experiences across channels, to A/B testing and a performance dashboard. These tools work together seamlessly to drive engagement and maximize conversions.

WYSIWYG page editor

A WYSIWYG (What You See Is What You Get) page editor is a tool that allows you to create and edit existing page content in a way that visually represents how the final output will appear. In essence, it eliminates the need to understand complex code, enabling you to seamlessly and quickly tailor the page for targeted personalization, visitor-specific experiences, or to efficiently conduct A/B tests for new page designs, content variations, and more.

Banner or popup editor

Personyze’s banner and popup editor empowers you to design and create highly personalized banners and popup windows, delivering targeted messages and marketing promotions. With a library of responsive templates to jumpstart your design process, and the ability to create and save your own custom templates, you have complete control. The user-friendly interface offers a wide range of customization features, including the option to directly edit CSS and HTML. You can also set your templates to inherit styling from your existing website style, ensuring consistent branding for elements like fonts and button styling, allowing you to seamlessly integrate your personalized messages and maximize engagement.

Banner or popup countdown templates

Personyze’s banner or popup countdown templates are pre-designed layouts that incorporate a countdown timer. The timer can be a fixed countdown, or a countdown from the moment the visitor first sees it. Use these templates to create a sense of urgency and encourage immediate action in promotions, or to build anticipation before events, such as an exhibition opening, etc

Banner or popup lead capture forms

Lead capture forms, displayed as banners or popups, are a powerful tool for collecting leads and expanding your mailing list. You can easily add or remove fields and implement logic based on lead submission data. For example, if the company size exceeds 20 employees, you can trigger a webhook or send an email to a specific address. You can also prevent users from resubmitting the form if they’ve already done so in the past. Lead data can be integrated with platforms like HubSpot and Salesforce, among others. Additionally, you can download lead data as an Excel file and enrich it with session activity data from Personyze.”

Banners or popups for social proof and urgency messaging

Display banners or popups with social proof and urgency messaging to show limited stock, creating a sense of scarcity, or to highlight the number of purchases or recent purchases from the same city, inspiring confidence, and more.

AI-generated product recommendations in popups or embedded directly into page content

Display dynamic, AI-based product recommendations in popups or embedded directly into page content. Choose from numerous responsive templates, including dynamic options that highlight markdown discounts, popularity, days since arrival in the shop, and more.

These recommendations leverage each visitor’s individual interests, transaction history, and demographics. Additionally, machine learning algorithms harness crowd wisdom extracted from similar visitors to generate highly personalized recommendations.

AI Content Recommendations in popups or embedded directly into page content

Display dynamic, AI-based content recommendations in popups or embedded directly into page content. Choose from numerous responsive templates, including dynamic options that highlight publication date, popularity, and more.

These recommendations leverage each visitor’s individual interests, engagement history, and demographics. Additionally, machine learning algorithms harness crowd wisdom extracted from similar visitors to generate highly personalized recommendations.

Display and frequency options in banners and popups

Any of the above can be displayed as banners or popups. Banners are embedded directly onto your page using our intuitive simulator – simply point and click to position them precisely where you want. Popups offer eight optional positions, including top and bottom bars, to maximize visibility. You gain full control over the timing of your displays, allowing you to optimize attention-grabbing moments while also managing frequency to prevent visitor annoyance.

Dynamic variables and content variations in banners and popups

You can incorporate any of the above elements within your dynamic variables to insert the visitor’s company name, city, or the last brand they purchased from, further personalizing and appealing to the visitor with content and CTAs that resonate with them.

You can also utilize Personyze variations for any aspect of the content to dynamically change elements based on the time of day, visitor industry, or modify images based on the visitor’s city or the weather around them.

Custom JavaScript

Execute custom JavaScript based on targeting options, utilizing dynamic variables such as visitor city or first name.

Run WebHook 

Trigger a webhook to push or retrieve data. You can initiate the webhook based on targeting criteria or specific actions, such as form submissions. The webhook can utilize session and user data, including the current page, visitor email, or company name.

Find and replace for text/links/images

Find and replace text, images, or links with custom or dynamic content. For example, search for instances of ‘city’ and replace them with the visitor’s city name.

Using Behavioral Targeting with Personalization Tools

Each of the personalization tools mentioned above can be targeted to a specific audience using powerful behavioral targeting. Define your target persona based on current or past site behavior, geographic and demographic data, e-commerce transactions, CRM attributes, and more 

Improve Personalization Performance with A/B Testing

Conduct A/B testing across all personalization tools, including landing pages, content, promotions, recommendations, and emails. Continuously refine each element based on empirical data until you identify the variations that drive the highest conversions.

Detailed Reporting Dashboard for Personalization Tools

You can view the performance of each personalization tool. Personyze automatically tracks views, impressions, clicks, and purchases, and can be configured to track custom KPIs as well as integrate with other analytics solutions.