Account-Based Marketing with HubSpot Data in Personyze
Using Hubspot data for account-based marketing (ABM) personalization is one of the most effective B2B personalization strategies, particularly for companies working with high-value leads. Personyze allows you to leverage the data you already have in your HubSpot database to create highly tailored and targeted content throughout your site, and even to filter recommendations to make them specifically relevant to your leads’ industry, company size, stage in the funnel, and any other variables you may have in HubSpot.
Easy Integration with HubSpot for ABM Personalization
Integrating HubSpot data into your Personyze account is extremely simple, with our plug-and-play integration. Simply input your HubSpot API key (found in settings menu) into Personyze, and you’re ready to start creating a totally unique and optimized experience for each lead based on HubSpot variables.
Create Any Lead Experience You Can Imagine for HubSpot ABM
Personyze is a truly comprehensive personalization toolkit, which means you can alter your website’s experience in just about any way you can imagine, without touching a single line of code based on any variable from HubSpot, such as:
- Industry
- Company size
- Role in the company
- Company revenue
- Stage in the funnel
- Last activity date
Based on HubSpot variables like these, you can perform various targeted content changes to your website, such as:
- Create a different header on the home page
- Recommend relevant case studies or testimonials
- Adjust calls to action
- Add banner promotional offers
- Offer segmented lead forms
- Recommend relevant blog posts
- Run custom javascript
