Make a powerful first impression with Personyze’s dynamic landing pages. By leveraging visitor interest and personal data, such as company name, first name, and location, you can transform static landing pages into dynamically tailored experiences, significantly improving the likelihood of conversion.
Example 1: A Dynamic Landing Page Featuring Visitor First Name and Personalized Unique Links for Email and LinkedIn InMail Campaigns, Designed for a University Website
We begin editing the landing page using the WYSIWYG editor and insert dynamic variables to embed the visitor’s name and unique personal links.
The next step is uploading a user CRM database file to Personyze, enabling personalization through imported data and setting the user identifier.
The next step is launching the campaign. When sending email campaigns or LinkedIn InMail, each link must be wrapped with the user identifier (e.g., https://yoursite.com/info/pltoolkit/?user_id=78522) you configured in Personyze. Use email addresses, CRM IDs, or any unique identifier that corresponds to a record in Personyze’s site users database. This enables Personyze to retrieve user data and dynamically adjust the landing page.
When a visitor clicks on the email link or LinkedIn InMail message and visits the landing page, Personyze instantly serves the visitor a tailored, personalized version of the landing page, based on the visitor’s CRM ID. This results in a page with a personalized appeal and creative text that resonates with the visitor, increasing the likelihood of conversion.
