Demandbase’s IP intelligence makes it possible to identify the companies behind your website visitors—even those who remain anonymous. By revealing details such as the visitor’s company name, industry, and other firmographic data, you gain the insights needed to deliver personalized, company-specific experiences.
When paired with Personyze’s personalization technology, you can create finely tuned on-site experiences. Using attributes like company size, industry, and revenue, which can be drawn directly from Demandbase’s service, you’ll be able to craft highly targeted campaigns that speak directly to each visitor’s unique business context.
Integrating Demandbase with Personyze unlocks an even greater range of personalization possibilities. Once connected, Demandbase data flows seamlessly into your Personyze account, allowing you to tailor Account-Based Marketing (ABM) campaigns and other initiatives. As visitors arrive on your site, Personyze automatically pulls their corresponding Demandbase details to serve them dynamic, relevant content.
Demandbase ABM Personalization Use Cases:
- Personalized Homepage Banners:
Tailor every aspect of your homepage header—from text to calls-to-action—based on ABM characteristics. - Customized Case Study Recommendations:
Instead of showing generic resources, present case studies and content that are highly relevant to the visitor’s industry and location. - Dynamic Testimonials:
Use your existing pool of testimonials as personalized recommendations. Display only the ones most applicable to each lead’s profile. - Targeted Lead Forms:
Combine existing data with Demandbase insights to streamline forms, making them more relevant and enticing for visitors.
How to Set Up Demandbase Integration:
- Gather your Demandbase credentials (client ID, username, and private key).
- Open the Integrations menu in Personyze, found under Settings.
- Select “Demandbase” from the integration options.
- Enter your credentials.
- Add new properties or variables from Demandbase to use in your personalization efforts.
Did you know?
CRM-based targeting with Personyze opens up countless possibilities for refining your ABM strategies. By leveraging CRM data, you can show highly tailored content based on industry, job role, funnel stage, account type, and more. Visit our CRM targeting page to learn more about making the most of your CRM data in ABM campaigns.ation on how to best utilize your CRM data, in your ABM optimization
