Behavioral Targeting Features

A 360° customer view for behavioral targeting

Target personalized content, site messages, and emails based on multiple data sources like site behavior, demographics, location, CRM data, weather, social profile, and transaction history.

The right look with multiple display types

Use over 20 intuitive personalization widgets to create just about any targeted content you can imagine, such as banners, forms, emails, HTML, WYSIWYG page edits, and more.

Optimal timing with smart triggers

Use smart behavioral triggers based on specific behaviors, such as exit intent, idle time, timer, or products added to cart, so that content is only shown when it's most relevant.

Integrate your data and put it to work

Flexibly integrate your CRM or offline customer data so that any known variable can be used, ranging from site behaviors to CRM variables like role, industry, or account type.

The same website, uniquely tailored for every visitor

Watch how Alex and Sarah experience GadgetGear differently. Whether it's a VIP customer or a social media referral, use real-time behavioral data to deliver the perfect message at the perfect moment.

Easily Craft, Target, and Deliver with Precision

If you can describe your audience, you can target them by leveraging over 70 user attributes—ranging from geolocation and weather to real-time cart values and CRM data. Then, bring your strategy to life with our 20+ powerful content widgets. Whether you use our intuitive WYSIWYG editor, robust Banner & Popup Builder, or advanced Custom JS, you have complete control to fine-tune the look, feel, and delivery of your perfect message.

Easily Craft, Target, and Deliver with Precision.
Once you’ve defined your audience, engage them using our 20+ powerful content widgets. You have complete control to fine-tune the look, feel, and delivery of your perfect message.

  • WYSIWYG Page Editor – Create and edit page content visually without coding.

  • Banner & Popup Builder – Design responsive banners, countdowns, lead capture forms, and social proof notifications.

  • AI Recommendation Engines – Deploy product and content recommendations that adapt to user behavior automatically.

  • Dynamic Content Replacement – Swap out text, images, or links dynamically at scale (e.g., changing a hero image based on the weather).

  • Advanced Controls – Manage display frequency, schedule start/end dates, and execute custom JavaScript for limitless flexibility.

If you can describe your audience, you can target them. Personyze tracks technically accessible visitor data to tailor the experience in real-time.

Geolocation & Weather
Target by city, region, zip code, or local weather conditions (e.g., show raincoats when it's raining).

Companies & Organizations (ABM)
Recognize visitors from specific companies using IP intelligence. Personalize based on industry, revenue, or company size.

Behavioral & Site Interest
Target based on most popular interests, pages visited, content read, or videos watched.

Session & Cart Data
Trigger messages based on real-time cart value, search terms used, or items left in the cart.

Referral Sources & Campaigns
Adapt content for visitors arriving from Google Ads, LinkedIn, Facebook, or specific email campaigns.

CRM Data
Sync custom fields like "Funnel Stage," "Account Type," or "Total Spend" to target known users.

Device & Browser
Adapt content based on mobile vs. desktop, browser language, or operating system.

Site KPIs & Goals
Target users who have (or haven't) achieved specific goals, such as form submissions or purchases.

Personyze unites all your customer data into a single profile.

Seamless Integrations
Connect out-of-the-box with Salesforce, HubSpot, Zoho, Tealium, Segment, and more to tap into custom data for behavioral targeting.

B2B Intelligence
Integrate with Leadfeeder, ZoomInfo, 6Sense, and Clearbit to reveal firmographic data (industry, revenue, size) for anonymous visitors.

Don't have a product feed? No problem.

Site Crawler
Set our contextual crawler to automatically build your product or content feed directly from your live site pages.

Visual Scraper
Visually configure Personyze to "grab" dynamic values like cart totals, search queries, or form inputs in real-time.

File Sync
Easily upload CSVs or sync Google Sheets to enrich user profiles without complex API work.

Leverage a unified customer identity to gain a complete view of each individual. Personyze stitches together cookies, emails, and CRM IDs to track behavior consistently across mobile, desktop, and different sessions.

Use the REST API for programmatic server-side personalization and data sync. Use the Client-side JSON API to retrieve recommendation sets directly in the browser, giving you full control over how content is rendered within your app or site.

Trigger real-time actions in external systems. When a user converts, submits a form, or views a campaign, Personyze can instantly send a custom JSON payload to your endpoint—perfect for syncing leads or triggering email workflows.

Impressions

Last 30 days
Test group A Test group B
Winner: —
TOTAL
0
+0.0%
0 0

Measure performnce and optimize with A/B testing

Test any content created—or any change or combination of changes—against the original or other variations. Use optional control groups and flexible rotation settings to fine-tune your experiments. Track detailed performance statistics and automate test shutdowns based on elapsed time or statistical significance, ensuring the highest-performing version stays live.

Detailed A/B test reporting dashboard

Clicks and purchases are tracked by default, and you can configure custom KPIs. All tracked KPIs can be used as A/B metrics; results are visualized on a detailed dashboard and flagged automatically when significance is reached.

Automatic shutdown of losing test groups

Close underperforming variations automatically once statistical significance is reached for your KPI, and roll out the winner to all visitors—freeing you from constant monitoring.

Track Campaign Performance Anywhere

Beyond the Personyze dashboard, track results in third-party analytics like Google Analytics to view performance by variant or control group directly in GA.

Behavioral targeting made easy

Everything you need to deliver personalized experiences and targeted messaging across channels.

White Glove Service

Onboarding, training, and campaign setup—guided by your dedicated success manager.

Wizards & Templates

Easily personalize site and email content with step-by-step guidance and stunning templates.

Performance Analytics

Continuously improve with a performance dashboard featuring default metrics and custom KPI tracking.

CRM and User Data

360° user profiles for hyper-personalization, with easy plug-and-play integration to your CRM.

API and Integrations

Works on any website regardless of platform, all channels, with server-side and client-side APIs.

Quality Control

Test changes in a safe environment, share preview links, and manage access with SSO permissions.

1-on-1 Strategy Session

Book a demo with a personalization expert

Stop guessing. Discover how Personyze transforms your customer journey in real-time. Discuss your specific use case and see a live implementation on your site.

  • Live Video Demo
  • 30 Minutes
  • Expert Q&A
Expert Avatar
Dan from Personyze Online now • Replied just now
Hi there! 👋 Ready to see how personalization can boost your conversions?
I can walk you through real examples tailored to your site in about 30 minutes.