CONTENT RECOMMENDATION
Content Recommendation Engine
Personyze’s content recommendation engine harnesses the power of AI to show each visitor the content they are most likely to be interested in, using predictions gleaned from your data. Keep your users clicking through until they find what they’re looking for.
Recommendation Features
Combining personal and crowd wisdom
Personyze recommendations utilize each visitor’s interests, content interactions history, demographics, and machine learning that harnesses crowd wisdom extracted from similar visitors to generate highly personal recommendations.
Customizable widgets for all channels
Display widgets in Personyze are completely customizable, and come with a variety of responsive templates for vertical and horizontal displays. They can be embedded anywhere in the site, shown as popups, or embedded in emails and apps.
A recommendation for every scenario
Content recommendation engine algorithms for anonymous visitors, suggestions backed by reading history for returning visitors, and algorithms explicitly designed for remarketing emails.
Easy integration of your data
Synchronize your content data automatically using our site content crawler, or use spreadsheet URL, API, or SFTP. Mapping the feed can also be automated, with our contextual algorithm that reads your content, and identifies and ranks interests/topics.
Improve readership with personalized content recommendation
Personyze’s dynamic content recommendation engine utilizes visitors’ personal data combined with contextual recommendations and predictions based on crowd data from other visitors, producing dynamic content recommendations pushed in real time at every touchpoint, giving the visitor the most relevant content at every moment. The end result is higher engagement and return visits.
Recommendation Algorithms for Content Sites
Content recommendation algorithms tailored to homepage, article, search, and more use cases.
- Those who read this also read: popular follow-ups among readers of the current post.
- Most popular/commented in this category/topic: highlight top viewed/favorited/discussed items.
- Inspired by recent reading: surface popular content from categories the visitor read most recently.
- Trending now: site-wide recency-weighted popularity.
- Demographic/CRM: personalize by audience segment (e.g., age, role) when available.
- Those who read this bought these products: ideal for guides/info pages to bridge into commerce.
- Most popular from favorite author/topic: trending items from the visitor’s top author/topic.
- New since last visit: personalized recs limited to content published after the visitor’s last session.
Widget flexibility and templates
Recommendation widgets are plain HTML—use any design. Personyze also provides responsive templates (horizontal/vertical) with a visual editor to match your brand.
All recommendations are responsive and can render as popups, embedded blocks, or inside emails/apps with any HTML/CSS you choose for the exact look and feel.
Tailor your content experience around each visitor unique needs
Deliver personalized content recommendations based on each visitor’s real-time and historical behavior, demographics, location, past transactions, industry, and CRM data.
For example, an eCommerce site can recommend blog articles or guides related to products a visitor has purchased before. A B2B website can suggest case studies or whitepapers relevant to the visitor’s industry or company size.
You can also recommend products related to the viewed content, either through a contextual algorithm or by analyzing what other visitors who read the same content went on to purchase.
70+ visitor attributes
By default, Personyze is automatically tracking 70+ user attributes from the user’s session for behavioral targeting, including virtually any trackable behavior, IP-derived location and weather, plus URL variables and cookies.
Current session or cart data
Grab data from tracked elements (search bar, login field, cart value) and show specific content in real time.
Referral or traffic sources
Target by sources like Google, LinkedIn, Facebook ad campaigns, or referring websites.
Most popular interests
Use most-visited pages and ranked interests from product/content interactions.
Geo location and zip code
Include/exclude by city/region/country and weather (temperature, precipitation) using IP intelligence.
Companies & organizations
IP-to-company lookup to tailor messages by industry, revenue, size; optionally enrich via Albacross or Clearbit.
CRM data
Upload/sync CRM to target by industry, company, funnel stage, account type, and any custom fields.
System
Target by device (desktop/mobile), browser, or language.
Site behavior
Identify interests via visited pages, most popular page, time of entry, and many more behavior combinations.
Enhance personalization with forms
Use Personyze’s smart forms to ask visitors for their interests and tailor page content in real time—or collect email to send new content that matches their interests.
A uniquely personal cross-channel visitor journey
Send personalized email drips with content recommendations, targeted content, and promotions directly from Personyze, or embed them into emails with your third-party provider. Create a seamless experience as the personalization flows from your emails to your site, partly based on the email they arrived from, all supported by our powerful recommendation engine.
Embed recommendation widgets on your website
Personyze can present AI generated product or content recommendations on the site, using simple widgets embedded anywhere on your website, as well as in emails or apps.
Send email drips with product/content recommendations
Send personalized email drips with product/content recommendations, targeted content, and promotions directly from Personyze.
Integrate with your mobile app / third-party application
Add recommendations and targeted promotions to apps built on iOS and Android.
You can also use the JSON API to call a URL with the user’s CRM ID or email and receive a list of personalized recommendations.
Integrate into your site, mobile app, and email templates in minutes
Swiftly deploy AI-powered content recommendations with an extensive dashboard and numerous algorithms with multiple variables utilizing crowd data and individual content interactions in any custom display.
API and Integrations
Works on any website, regardless of platform, all channels, and has full REST API available.
QA and Testing
Verify before going live, with multiple tools to test, share with your colleagues, and analyze before publishing.
White Glove Service
Managed Service is included, so that you have the option to rely on us partly or fully for campaign building and training.
Content Widgets
Add any type of content to your site and emails, with many templates to get you started.
CRM and User Data
Utilize the data you already have, by integrating CRM data with Personyze, and grab new data from their sessions.
Performance Analytics
A detailed dashboard with completely customizable KPI tracking.
AI-powered recommendations made easy.
Imagine reading a newspaper where the stories you’re interested in move to the front page.
This isn’t possible in the brick-and-mortar or print world, but with our powerful recommendation engine, this is easy to set up on your website.
Book a demo with a personalization expert
Discover how Personyze can transform your customer journey and boost conversions. Discuss your use case, ask questions, and see a live demonstration on your website.
- Live video demo
- 15 minutes
- Live Q&A
