Personalized
ABM Experiences
Deliver personalized experiences across channels by leveraging CRM and firmographic data. Instantly adapt your site with industry-specific case studies, company-named CTAs, and relevant logos.
Behavioral Targeting Features
A 360° customer view for behavioral targeting
Target personalized content, site messages, and emails based on multiple data sources like site behavior, demographics, location, CRM data, weather, social profile, and transaction history.
The right look with multiple display types
Use over 20 intuitive personalization widgets to create just about any targeted content you can imagine, such as banners, forms, emails, HTML, WYSIWYG page edits, and more.
Optimal timing with smart triggers
Use smart behavioral triggers based on specific behaviors, such as exit intent, idle time, timer, or products added to cart, so that content is only shown when it's most relevant.
Integrate your data and put it to work
Flexibly integrate your CRM or offline customer data so that any known variable can be used, ranging from site behaviors to CRM variables like role, industry, or account type.
Edit
Solutions for your business
Personyze Site Editor
Tailor Your Funnel Experience
Around Each Company
Personyze allows you to create a highly tailored cross-channel experience for your leads and customers. Show targeted content, promotions, messaging, and emails based on account data from your CRM or ABM data provider, as well as utilizing reverse IP lookup and real-time on-site behavior.
Craft a Dynamic Experience Per Account
Tailor every stage of the funnel so each account sees the content and messaging most likely to convert.
Awareness
Adapt homepage sliders and banners by industry; show peer logos to build trust.
Consideration
Personalize content by role; trigger sales alerts on high-intent behaviors (e.g., pricing page views).
Conversion
Tune pricing pages for SMB vs. Enterprise; use AI recommendations to accelerate decisions.
Expansion & Retention
Drive upsells based on usage; reinforce value at renewal with personalized stats.
20+ Widgets to Personalize Content
- Visual Editor: WYSIWYG editing to personalize without code.
- Banners & Popups: Responsive templates for lead capture, countdowns, and social proof.
- AI Recommendations: Algorithms for products and content tailored to behavior.
- Dynamic Variables: Insert company names, locations, or weather directly into text.
- Advanced Logic: Control frequency, scheduling, and custom JavaScript execution.
Unified Cross-Platform Customer Identity
Unite data and behavior across all channels using a single account identity. Identify visitors via email, CRM ID, cookies, or URL parameters to create a comprehensive profile that powers consistent personalization everywhere.
Dynamic Profile & Company Variables
Inject any data point directly into your page content. Dynamically display the visitor's company name, city, account balance, referring source, or any custom CRM field within your headlines and text.
Seamless CRM & Data Integrations
Personyze acts as your central data hub. Combine rich behavioral tracking with external data for unmatched targeting precision.
CRM & CDP Connectors
Native integrations for Salesforce, HubSpot, Zoho, Tealium, Segment, and more.
B2B Intelligence
Leverage IP-based firmographics from Leadfeeder, 6Sense, Clearbit, and ZoomInfo.
Flexible Ingestion
Sync data via API, Webhooks, CSV uploads, FTP, or Google Sheets.
Precision User List Targeting
Go beyond attributes by targeting specific lists. Upload CSVs or sync live feeds to deploy hyper-targeted campaigns for exact groups of users.
1. Upload & Sync Data
Upload CSV, connect SFTP, or sync a URL feed with a unique key (Email/ID).
2. Identify Visitor
Personyze detects the ID via URL (?uid=123), cookies, or Local Storage.
3. Match & Enrich
The session is matched to the list, unlocking all user attributes for targeting.
4. Personalize
Display segments specific content or print variables ("Hi [Name]") dynamically.
With CRM Integration, ABM targeting is unlimited
Target based on a complete view of your visitors, with site behavior and up-to-date CRM data, plus third-party ABM data that can be pulled in real time based on IP address.
Visitors on a bank’s website see different homepage content based on their company characteristics.
Tailor your funnel experience around each company and their unique needs.
Create a highly targeted experience based on visitors’ real-time and past behavior, demographics, geo-location, visitor’s company name, size, industry, role in the company, annual revenue, and many other variables that can be acquired using reverse IP lookup technology or CRM integration.
Visitors on a bank’s website see different homepage content based on their company characteristics.
Sync with your ABM Stack
Don't let data sit in silos. Plug in your CRM, CDP, and firmographic data sources to target high-value accounts with precision.
Track, Test, and Perfect
Your ABM Campaigns
Track ABM impact with a comprehensive dashboard featuring both standard metrics and unlimited custom KPIs. A/B test specific elements or full pages for target accounts using control groups and smart rotation. Monitor high-value accounts in real-time and automatically retire underperforming variations upon statistical significance, ensuring your campaigns are always optimized for maximum results.
Detailed A/B Test Reporting
Clicks and purchases are tracked by default, but you can configure unlimited custom KPIs. Use any tracked metric as a test goal; results are displayed on a detailed dashboard and automatically flagged when statistical significance is reached.
Auto-Optimize & Retire Losers
Automatically close underperforming variations once significance is reached for your KPI. The system instantly rolls out the winner to all visitors—reducing the need for manual monitoring so you can focus on strategy.
Track Performance Anywhere
Beyond the Personyze dashboard, track A/B outcomes in third-party tools like Google Analytics. View performance per variant or control group directly inside your existing GA reports for a unified data view.
Impressions
Last 30 days
Personalization that powers
ABM Success
Engage target prospects with tailored content and experiences. Drive measurable results across the funnel with a comprehensive suite designed for Account-Based Marketing.
White Glove Service
Onboarding, training, and campaign setup—guided by your dedicated ABM success manager.
Wizards & Templates
Easily personalize site and email content for target accounts using step-by-step wizards and customizable templates.
Unified ABM Data
Connect CRM, MAP, and ABM platforms to build a single 360° account view. Sync data via API or native integrations for hyper-targeting.
Performance Analytics
Track account engagement and pipeline impact with a dashboard featuring custom KPIs and A/B test reports.
Quality Control
Test personalization rules in a safe environment, share preview links with stakeholders, and manage access via SSO.
Flexible Billing
A true pay-as-you-go model. Scale your ABM personalization efforts without heavy upfront commitments.
Engage high-value accounts with precision
Deliver personalized ABM experiences across channels by leveraging CRM and firmographic data. Engage your most valuable accounts with specific content and offers to optimize impact and drive revenue.
- Live Video Demo
- 30 Minutes
- Expert Q&A
