PERSONALIZATION ENGINE
Website Personalization
Personyze unifies data from CRM, behavior, demographics, and context into a real-time visitor profile, then uses advanced targeting and AI-driven recommendations to deliver personalized content and offers—driving engagement and conversions across web, email, and apps.
Cold in Chicago? Cozy layers for right now
Coats, knits, and winter accessories matched to today’s weather.
Recommended for you Personalized — Based on product interaction history & current weather
Content for you Personalized — Based on visitor interest
Behavioral Targeting Features
A 360° customer view for behavioral targeting
Target personalized content, site messages, and emails, based on multiple data sources like site behavior, demographics, location, CRM data, referral, weather, social profile, cart data transactions, and more.
The right look with multiple display types
Use Over 20 intuitive personalization widgets to create just about any targeted content you can imagine, such as banners, forms, emails, HTML and Javascript, WYSIWYG page edits, and more.
Optimal timing with smart behavioral triggers
Use smart behavioral triggers based on any specific set of behaviors, such as exit intent, on idle, timer, or products added to cart so that content is only shown when its most relevant.
Integrate your data and put it to work
Personyze can flexibly integrate your CRM or offline customer data, so that any known variable can be used, ranging from site-behaviors to CRM variables like role, industry, or account type.
Harness the power of your data for personalization across web, email, and apps
Personyze’s website personalization solution has a diverse set of personalization tools, including a recommendation and segmentation engine, and a set of sophisticated widgets to craft and tailor personalized content for every touch-point, from landing page to email drip.
CRM, CDP and ABM integrations
Personyze unites all your customer data—CRM, CDP, external databases, ABM platforms, and more—into a single, unified profile. Combined with Personyze’s rich built-in visitor data, you can target with unmatched precision and act on virtually any data point: past purchases, preferences, role, industry, account type, budget, or funnel stage.
Seamless CRM & CDP Integrations
Out-of-the-box integrations with Salesforce, HubSpot, Zoho, Tealium, Zeotap, and Segment make it easy to tap into any custom data for advanced behavioral targeting.
B2B Targeting Intelligence
For B2B campaigns, integrations with Leadfeeder, Albacross, ZoomInfo, 6Sense, and Clearbit deliver IP-based company data—industry, size, revenue, and more—for precise audience segmentation.
Flexible Data Ingestion
- Direct CSV uploads or FTP/SFTP
- Google Sheets sync
- Real-time REST API integration
- Client-side tracking via JavaScript SDK
- Webhook-triggered custom event tracking
Cross-Device Identity
Identify visitors consistently across devices and sessions using email addresses, CRM IDs, or other identifiers passed via cookies, URL parameters, JavaScript variables, or HTML elements—enabling truly unified, cross-channel personalization.
Learn more about building a 360° unified visitor profile with Personyze
Flexible data integration
Synchronize your data automatically, or upload your user email lists, CRM data, and product and content catalog. Connect your CRM solution using easy integration, webhooks, feeds, and our robust API.
Set our crawler to build the feed automatically from your site, with a contextual engine to dynamically create interest tags, in cases where you may not have a product or content feed on hand.
Visually set Personyze to grab/scrape dynamic values like form inputs, search queries, cart totals, and user email addresses wherever they appear on your site.
Website personalization tools
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WYSIWYG Page Editor – Create and edit page content visually without coding for quick personalization.
Banner & Popup Editor – Design responsive, targeted banners and popups.
Countdown Templates – Build urgency with timers.
Lead Capture Templates – Capture data with embedded forms.
Social Proof & Urgency Messaging – Show recent purchases, stock alerts, etc.
AI Recommendation Engines
Product Recommendations – Suggest items based on behavior.
Content Recommendations – Deliver relevant articles or media.
Display & Frequency Controls – Control where, when, and how often messages appear.
Dynamic Variables & Content Variations – Insert personalized info like company name, location, or weather into text, CTAs, and banners.
Custom JavaScript Execution – Run targeted JavaScript with dynamic data.
Webhooks – Trigger real-time actions in other platforms.
Find & Replace for Text/Links/Images – Swap out content dynamically at scale.
Unified identity for cross-channel personalization
Leverage a unified customer identity to gain a complete view of each individual—combining their data and behavior from every channel into one comprehensive profile.
Server- and Client-Side APIs
Use Personyze’s REST API for programmatic personalization and seamless data synchronization. Leverage the client-side JSON API to retrieve recommendation sets or personalized content directly in the browser, enabling deep integration into your business logic and full control over content visualization.
Personalization Webhooks
Personyze allows you to configure webhooks for real-time communication with your external systems. When a user triggers an event—such as submitting a form, completing a conversion, or engaging with a campaign—Personyze can instantly send a custom JSON payload to your designated endpoint. This enables seamless lead syncing, real-time updates to CRMs or email platforms, and deeper integration with your marketing workflows. Webhooks can be fully customized to include any relevant user data collected or generated during the session
Leverage AI-powered recommendations to boost engagement and conversions
Use highly customizable interactive recommendation widgets to suggest products your visitors are likely to buy and content they’ll love to read — powered by multiple AI algorithms, crowd wisdom, and each visitor’s unique characteristics and interests — creating a highly personalized experience.
Algorithms for product recommendations
Harness AI to show each visitor exactly what they are most likely to be interested in. Choose from various algorithms to present recommendations for anonymous visitors on the homepage, buy it together for a product page, algorithms specifically for emails, items that are on sale from the visitor’s wishlist, or “Buy It Again” for perishables.
Personyze includes different algorithms for different channels and states of the visitor in their journey, and the flexibility to leverage your customer expertise to build algorithms with the exact blend of data and strategies that perform best for you.
Products recommended for you
This machine learning-based algorithm uses the totality of user data to find patterns in how users of various types interacted with all of the items in your catalog, and makes a specific recommendation for any given user.
Frequently bought together:
Recommend cross-sale items that were bought together often with the product they’re currently viewing, have in their cart, or have recently purchased.
Those who viewed this product also viewed/bought:
Suggesting the right alternatives, based on similarity or crowd data, will increase the number of products viewed and time spent in a convenient shopping flow, and reduce the time necessary to find what they’re looking for and convert.
Those who bought products from this category also bought:
Recommend items frequently bought from other categories by customers who bought from the category they are viewing or just purchased from.
New in stock
Help customers stay up-to-date on items that are new on your shelves, with the option to fine-tune for items added to the site in the last 7 days, before the last visit, or based on visitors’ interests.
View it again/buy it again
Show the items they recently viewed, so they can pick up where they left off, or items they bought in the past so they can easily resupply.
Fine-tune your product recommendations and make them more relevant with filters:
- Discount = greater or less than X%
- Product feed attributes, such as interest, color, brand, or price.
- Within X miles of distributions center’s location, offer free shipping
- Visitor’s gender, age, client type, industry, etc.
- Less than X units in stock
Algorithms for content recommendation
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Content recommendation algorithms are specifically designed for various pages and scenarios, with a variety of algorithms for the homepage, article pages, search page, and more.
Those who read this also read this
Shows visitors on a content page what other posts have been most popular among other visitors who read the current post.
Most popular/commented from this category or topic
Shows the visitor the most viewed, commented, favorited etc. content from the same category or topic as the content currently being viewed.
Inspired by your recent reading
This recommendation will show a list of most popular content based on those categories most recently read by the visitor.
Trending now content
This recommendation will show the content that is most popular recently.
Demographic or CRM
When you have demographic information on visitors, such as gender or age, you can show items that were popular among their similar demographic. Demographic/CRM variables can be any custom variable you have on your visitors.
Those who read this bought these products
This recommendation is good for guide and info pages, and shows products frequently bought by visitors who read the same content currently being read. Technically a product algorithm, but relevant for content pages.
Most popular content from visitor’s favorite author/topic
This will show the visitor the most viewed/commented/liked content from their most read author/topic on the site.
Algorithms for email recommendation
Now on sale from past interests/left in cart
This recommendation shows the visitor items that have recently changed in price, based on what they previously interacted with or left in their cart.
Cart abandonment email drip
This type of email recommendation reminds the visitor of items they left in their cart, as well as recommends similar items, in emails sent at intervals determined by you.
Time to resupply
This recommendation type reminds the visitor to re-stock perishable items, and can be sent only at certain intervals determined by you.
Most recommended for you
This email recommendation uses machine learning to detect patterns in the crowd data, and based on the visitor’s characteristics, will show them what they are most likely to be interested in.
Cross-sell based on last purchase
This email recommendation suggests items which other visitors who made the same purchase as this visitor’s most recent purchase also bought, or items which have a cross-sale association in the catalog with the visitor’s most recent purchase.
Newly listed items/accessories for you
This email recommendation will suggest items to the visitor that have been newly added, which go together with items previously purchased.
Send my cart to me email button
This button on the site allows the visitor to opt-in for their cart to be sent to their email, as a reminder. If their email is not known yet, it can trigger an email form to be launched in the form of a popup, which can then be used for other remarketing emails, as well.
Reach and engage the right audience with precision targeting
Target content and promotions with precision using a unified 360° user view built from 70+ attributes, including real-time and historical behavior, demographics, geo-location, CRM and transactional data, referral source, weather, social profiles, and dynamic session data such as cart value, cookie value, internal search, and form input — plus third-party data integrations — enabling you to fully leverage your data for powerful website personalization.
Visitor attributes for targeting
Target by demographics, location, device, referral, interests, CRM traits, weather, activity, and more.
Reach and engage the right audience with precision targeting
Target content and promotions with precision using a unified 360° user view built from 70+ attributes, including real-time and historical behavior, demographics, geo-location, CRM and transactional data, referral source, weather, social profiles, and dynamic session data such as cart value, cookie value, internal search, and form input — plus third-party data integrations — enabling you to fully leverage your data for powerful website personalization.
Personyze automatically tracks all technically accessible visitor data, leveraging over 70 user attributes for targeting and personalization
Current session or cart data
Capture and use data from any tracked page element — such as a search bar, login field, or current cart value — to display targeted content in real time.
Referral or traffic sources
Show personalized content based on referral sources such as Google, LinkedIn, Facebook ad campaigns, or other websites.
Most popular interests
Deliver tailored experiences based on a visitor’s most visited pages and ranked interests from product or content interactions.
Geolocation and zip code targeting
Identify a visitor’s location using IP intelligence and access detailed weather information. Target or exclude by city, region, country, or weather conditions such as temperature and precipitation. Use zip code targeting with Google integration for additional precision.
Companies and organizations
Recognize visitors from specific companies using an IP registry and display tailored messaging or offers based on attributes such as industry, revenue, company size, and more.
CRM data
Upload or sync CRM data to target using any custom field — such as industry, company name, funnel stage, or account type.
System
Adapt content based on device type (desktop or mobile), browser type, or browser language.
Site behavior
Target based on on-site actions such as most visited pages, specific page visits, time of site entry, time spent on pages, number of page views, clicks or hovers on specific elements, scroll depth, keystrokes, and exit intent.
Transactional data
Track items viewed, added to cart, and purchased — including cart items, value, quantity, up-to-date total purchase value, days since last purchase, and items left in the cart for a specific period of time.
Content interactions
Target based on content read or videos watched, frequency of visits to specific content by tag, category, or creator, total time spent on content, and video watch duration.
Time/date targeting
Schedule promotions or content to appear at specific dates and times — ideal for limited-time offers, seasonal events, or holiday deals.
Campaign interactions
Target based on the Personyze campaigns a visitor has matched or is currently matching, as well as personalized content or targeted promotions they have viewed or interacted with.
Site KPIs
Target visitors based on achieved site goals, such as submitting a form, reaching a specific stage in the customer journey, completing a purchase, or meeting any other custom KPI you define.
Track personalization’s impact on conversions and optimize with A/B testing
The Personyze dashboard displays key performance analytics for your personalization campaigns by default—clicks, time on site, page views, and more—while allowing you to define unlimited custom KPIs tailored to your goals. Use any single metric, or a combination, to determine winning campaigns and variants, and automatically retire underperforming ones the moment statistical significance is reached. This ensures your tests run efficiently, your audience sees only the best-performing experiences, and your site stays continuously optimized.
Detailed A/B test reporting dashboard
Clicks and purchases are tracked by default, and you can configure Personyze to track custom KPIs. All tracked KPIs can be used as key metrics in A/B testing, with results displayed on a detailed reporting dashboard and automatically flagged when statistically significant.
Automatic shutdown of losing test groups
Configure A/B tests to automatically close underperforming variations once statistical significance is reached for your chosen KPI metrics, and roll out the winning version to all visitors. Set it and forget it—freeing you from constant monitoring so you can focus on creating and refining new strategies.
Track Campaign Performance Anywhere
In addition to the built-in Personyze performance dashboard, you can track campaign results on third-party analytics platforms. Personyze integrates with tools like Google Analytics, allowing you to view the performance of each test variant or control group from your A/B testing campaigns directly within your Google Analytics dashboard.
Launch Personalized Experiences in Minutes — No Code Needed.
Embed our snippet in your site header—directly or via your tag manager—and start personalizing. Use step-by-step wizards and a no-code personalization toolbox to tailor every part of the customer journey.
Start Free TrialWhite Glove Service
Onboarding, training, and campaign setup—guided by your dedicated success manager.
Wizards & Templates
Personyze comes with responsive templates for different industries and scenarios.
Performance Analytics
Continuously improve with a performance dashboard featuring default metrics and custom KPI tracking.
CRM and User Data
360° user profiles for hyper-personalization, with easy plug-and-play integration to your CRM, CDP, or ABM.
API and Integrations
Even easier plug-and-play integrations with popular platforms, such as Segment, WordPress, Shopify, Magento, Salesforce, Hubspot, and more.
Quality Control
Test changes in a safe environment, share preview links, and manage access with SSO and user permissions.
Book a demo with a personalization expert
Discover how Personyze can transform your customer journey and boost conversions. Discuss your use case, ask questions, and see a live demonstration on your website.
- Live video demo
- 15 minutes
- Live Q&A
