If you can describe them,
you can target them.
Build audiences from real-time behavior, geo, CRM, and 70+ visitor attributes — then deliver the right message at the right moment, on web, email, push, and beyond.
1,500+ brands
Same site. Different visitor. Different experience.
Start with these four. Build any you can describe.
Cart abandoners, returning VIPs, B2B accounts, first-time visitors — the high-leverage segments, all from one engine.
Catch them at the moment of doubt.
Trigger an exit-intent or 30-second-idle message the second a real cart enters jeopardy. Personalize with the items, the cart total, and the right incentive for the right tier.
- Live cart-state detection — no manual tagging
- Tier-aware offers (no discount on VIPs, free ship for first-timers)
- Continues across email + push if they leave
Recognize them before they introduce themselves.
Match against CRM tier, LTV, and visit history. Skip the discount popups, surface the white-glove track instead — private restocks, early access, concierge support.
- Real-time CRM + CDP sync (HubSpot, Salesforce, Segment, Tealium)
- Suppress generic offers, surface tier-specific ones
- Identity stitching across device + session
Recognize the company before the form.
IP-to-company match plus firmographic enrichment turns anonymous traffic into named accounts. Swap headlines, social proof, and CTAs to match their industry — before they even fill anything.
- Clearbit, ZoomInfo, 6sense integrations
- Industry, size, revenue, tech stack signals
- Per-account journey + Slack/CRM alerts
Welcome them with the context they brought.
Source, geo, weather, device, the page they landed on — all of it is signal before they click anything. Swap the headline. Swap the social proof. Swap the offer.
- UTM + referrer + paid-channel detection
- Geo + weather variants, no extra tags
- Auto A/B variants for cold traffic
70+ attributes. One profile.
Every visitor is the sum of dozens of signals. Personyze stitches them together — first-party behavior, CRM, weather, device, session, and referral — into one identity that travels with them across visits, devices, and channels.
- First-party + CRM + third-party — HubSpot, Salesforce, Clearbit, Segment, ZoomInfo, Tealium, all wired in.
- Cross-device identity stitching — cookies, emails, CRM IDs reconciled into one visitor.
- Real-time + historical — current session AND past 90 days, in the same query.
- No data feed? No problem. — site crawler builds product/content feeds; visual scraper grabs cart totals, search inputs, form values.
Five steps to launch behavioral targeting.
From data integration to attributed lift — the full build flow, from your audience builder to live A/B-tested experiences.
Wire up your data sources
Drop the snippet, sync your CRM, or push events via API. HubSpot, Salesforce, Segment, Tealium, Clearbit — turnkey.
Build segments visually — no SQL
Drag attributes into a visual builder. Combine any signals with AND/OR logic. Save segments, reuse across campaigns.
Pick a widget. Style it. Bind dynamic data.
20+ widgets: banners, popups, in-line replacements, full page edits. WYSIWYG editor for marketers, custom JS for engineers when needed.
Pair audience with the right moment
Exit intent? Idle time? Scroll depth? Cart event? Any trigger combines with any audience. Frequency caps default-on.
Auto A/B, attribution, auto-shutdown
Built-in A/B testing splits traffic. Statistical-significance auto-shutdown rolls winners out, kills losers. Per-segment lift in your dashboard or GA4.
Different industries. Different plays.
Behavioral targeting looks different for an e-commerce VIP than for a SaaS trial-expiry. Six common patterns, each tuned to the way real teams build campaigns.
E-commerce · Fashion
Recognize VIPs. Recover carts. Beat generic.
One-time deal-hunters and 7-visit VIPs both add to cart — but they shouldn't see the same banner. Tier-aware messaging means no discount given when full price would convert anyway.
- VIP recognition via CRM tier + LTV — no discount popups for repeat customers
- Cart-value-aware exit intent: $30 cart sees free ship, $300 sees concierge support
- Cross-sell on PDPs based on category history + complete-the-look algorithms
- Geo + weather variants for seasonal product surfacing (raincoat in Seattle, sun-hat in Miami)
SaaS · Product-led growth
Convert trials. Expand accounts. Cut churn.
The trial visitor on day 3 needs a feature tour. The day-12 trial needs an upgrade nudge. Same site, different in-app messaging, different outcome.
- Trial-day-aware in-app messaging — feature tours early, upgrade nudges late
- Account-based variants for ABM landing pages (firmographic match via Clearbit / 6sense)
- Churn-risk surfacing: low-usage accounts see help-center prompts, not feature ads
- Plan-aware pricing-page personalization (current plan dimmed, upgrade tier highlighted)
Publishers · News & media
Drive registrations. Convert paywall hits. Lift session depth.
The casual reader needs a soft-prompt newsletter offer. The paywall-hit needs a discounted intro. Knowing who's reading what unlocks both moments.
- Topic-affinity targeting — surface related stories without recency bias
- Paywall variants by visit-frequency: 1-visit gets free read, 5-visit gets paid offer
- Newsletter prompts triggered by scroll depth + time-on-site, not pageview count
- Subscriber win-back flows for lapsed readers (segmented by topic interests)
Travel · Hospitality
Match the moment of intent. Capture before they comparison-shop.
Origin-destination context, traveler type, search history, dwell time — the inputs are all there. The right offer at the right moment is the difference between a booking and a refresh of Kayak.
- Origin-destination targeting (Miami→Cancun shopper sees direct flights, not connections)
- Traveler-type segmentation: business, family, luxury — each sees its own room class
- Loyalty-tier upgrades surfaced contextually (Gold tier sees free room upgrade banner)
- Abandoned-search recovery via push + email with the exact dates they were checking
Financial · Wealth & banking
Cross-sell with context. Onboard with relevance. Stay compliant.
A first-time visitor to a credit card page is not the same as a returning customer with a checking account. Personalize the next-best-product suggestion without violating account-data boundaries.
- Next-best-product recommendations based on existing account mix and life-stage signals
- Onboarding paths that adapt to product type (checking vs. wealth vs. business loan)
- Geo + branch-affinity routing for in-person services and co-branded promotions
- Compliance-aware variant gating (offer rules, regulatory disclosures auto-attached)
B2B · Enterprise & ABM
Recognize the company before the form. Personalize the pitch.
IP-to-company match plus firmographic enrichment turns anonymous traffic into named accounts. Swap headlines, social proof, and CTAs to match their industry — before they fill anything.
- IP+firmographic enrichment: Clearbit, ZoomInfo, 6sense integrations out of the box
- Industry-tuned hero copy + logo carousel (logistics co. sees logistics customers, not retailers)
- Account-tier-aware demo CTAs (Fortune 500 visitors get a different form than SMB)
- Per-account journey tracking pushed to Salesforce + Slack alerts to AEs
Build the audience. Watch it perform.
The visual builder lets you describe any audience in plain logic — combine attributes with AND/OR rules and smart triggers. Live performance dashboards show what's working, by segment, in real time.
Live, interactive previews of the actual platform UI.
Proven at scale. Fast to launch.
Test smarter. Win automatically.
One audience, one moment, two offers. Personyze splits traffic, watches per-segment lift, and auto-promotes the winner the moment statistical significance is reached.
Your cart is waiting, VIP.
15% off your order — today only.
Your cart is waiting, VIP.
Free express shipping + concierge support.
One audience model. Every channel.
Build a segment once, target across web, email, push, in-app, and API — without re-creating it in five different tools.
Web
Banners, popups, hero swaps, in-line replacements, sticky bars — rendered on any page, any visitor.
Triggered drips and open-time personalization — same segment logic in your existing ESP.
Push
Web push and native iOS/Android with the same audience and trigger logic. Cross-channel orchestration built in.
In-app
Modal, slide-in, and rich content surfaces inside your iOS/Android apps — same segment, same data.
Server-side API
Query the segment engine from your backend. Render content server-side. Sync segments to any system.
Webhooks
Fire events to any external system the moment a visitor crosses a segment boundary or hits a goal.
Ads & CDP
Sync segments to Tealium, Segment, and ad platforms for retargeting and lookalike audiences.
Forms & CRM sync
Behavioral signals push back into your CRM. Lead-scoring, account stage updates, and sales-team alerts.
Go deeper. On your own time.
Strategy guides, audience builder docs, real examples, and integration walkthroughs — everything you need to ship targeted campaigns the right way.
Targeting strategy guide
Best-practice patterns for segmentation, trigger timing, and channel orchestration across the full funnel.
Read playbook WikiAudience builder docs
Every attribute, operator, and trigger documented — with examples for the most common segment patterns.
Open docs IntegrationsConnect your stack
HubSpot, Salesforce, Segment, Tealium, Clearbit, ZoomInfo, 6sense — turnkey wiring for the data sources that matter.
See integrations InspirationTargeting examples
Real campaign examples by industry — ecom VIPs, SaaS trial-flows, B2B account-based experiences, and more.
See examplesEverything you need. In one platform.
White-glove onboarding, ready-made audience templates, performance dashboards, universal integrations, and pay-as-you-go pricing — the same platform Personyze customers run across web, email, recommendations, and push.
White-glove service
Onboarding team helps you build your first audiences and connect your CRM — live in the first week.
Audience templates
Pre-built segments for cart abandonment, VIPs, trial-end, B2B accounts, returning readers — ready to clone and tweak.
A/B + analytics
Built-in A/B testing with statistical-significance auto-shutdown. Per-segment lift in dashboard or GA4.
CRM & data ingestion
Native HubSpot, Salesforce, Segment, Tealium integrations. Plus crawler, scraper, SFTP, webhooks, API.
QA & permissions
Sandbox previews, share links for stakeholders, role-based access, SSO, audit logs — ready for big-team workflows.
Flexible billing
Pay-as-you-go pricing scales with traffic. No commitments, no per-seat fees, no enterprise haggling required.
Seven questions, no fluff.
The real-world questions teams ask before shipping behavioral targeting — data sources, deployment time, privacy, and the hand-off with developers.
Do I need a developer to set this up?
For initial setup: yes, briefly — a developer drops the snippet into your site header (or your tag manager), about a 5-minute task. After that, marketers build audiences and content entirely in the visual builder. No code required for ongoing campaign work. Custom JS is available when you want it; never required.
What data do you actually use to identify visitors?
Anonymous visitors: cookies, IP-derived geo, device/browser fingerprint (in compliant ways), behavior on your site, referral source. Logged-in visitors: your CRM identifier (email, user ID) plus everything above. Identity stitching reconciles them across sessions and devices via your CRM, our SDK, or both.
How does this work with GDPR / CCPA / consent?
Personyze respects your existing consent infrastructure — we won't track or target a visitor who hasn't consented under your cookie policy. We support OneTrust, CookieBot, and any consent management platform. Data deletion requests are handled via API. We are GDPR-compliant and have a current DPA available.
Can I bring my own data — CRM, CDP, third-party signals?
Yes. Native integrations exist for HubSpot, Salesforce, Segment, Tealium, Clearbit, ZoomInfo, 6sense, Leadfeeder, plus open APIs and webhooks. Anything else: SFTP feeds, REST API, JSON webhooks, file upload, or Google Sheet sync. If you have data, we have a way to ingest it.
Do I need to send you a data feed?
No. Our site crawler indexes your live pages automatically — products, articles, landing pages, anything renderable. The contextual engine auto-tags content with topic, category, and intent signals. The visual scraper pulls dynamic values (cart totals, search inputs, form fields, signed-in user attributes) straight from the rendered DOM. If you do have feeds, sync them. If you have user lists, upload a CSV or sync via SFTP. Either way, no engineering ticket required to start.
How do I preview and QA before going live?
Every campaign has three modes: draft (live preview only, no traffic), test mode (visible only to test IPs or via a special preview link you share with stakeholders), and live. Shareable preview links work without logins, so legal, compliance, or account managers can review without seats. SSO and granular role permissions are built in for enterprise teams.
How fast can I go live?
Snippet install: 5 minutes. First audience built and tested: same afternoon. First live campaign: typically end of week one. White-glove customers usually have 3-5 priority playbooks (cart recovery, VIP recognition, B2B account targeting, reactivation, etc.) live within two weeks.
Does this replace my A/B testing tool?
It can. Personyze ships with built-in A/B testing on every campaign — statistical-significance auto-shutdown, GA4 attribution, control groups. Customers using Optimizely or VWO sometimes consolidate; others run side-by-side. We integrate with both if you want to keep them around.
Build your first audience this afternoon.
Build segments in a visual editor. Launch campaigns without engineering tickets. Your first behavioral test can go live today — sign up free and explore at your own pace.