University Website Personalization Example
Overview
The university homepage evolves from a generic layout to visitor-specific experiences. Headlines, imagery, and first-row modules adapt to each audience so they see the most relevant paths immediately.
Welcome, MBA Student!
Emphasis on career growth and leadership. First three tiles promote professional development, industry speakers, and capstone courses; CTA funnels to program details and application steps.
Welcome, Ph.D. Candidate!
Research-centric layout: tiles highlight research opportunities, dissertation support, and advanced seminars; CTA routes to graduate program requirements and lab pages.
Welcome, Parent of Applicant!
Guidance-first framing with admissions timeline, tuition & fees, and student support services; CTA leads to admissions checklist and contact.
Welcome, Alumni!
Community-forward layout: events & reunions, career services, and giving back; CTA encourages reconnection and participation in alumni programs.