PUSH NOTIFICATIONS
Personalized Push Notifications
Automatically trigger push notifications based on the customer’s lifecycle events. Whether it’s reminding them about items left in their cart, price discounts on items they want, new posts from their favorite author, or even to win back inactive customers with an offer they can’t refuse.
Push Notifications Features
Algorithmic push notifications
Leverage Personyze's powerful recommendation engine in your push notifications. Recommend products your visitors will want to buy and content they love to read by leveraging multiple AI algorithms, crowd wisdom, and visitor characteristics and interests for a highly personal experience.
Personalized notification opt-in popups/forms
Provide visitors with a relevant incentive to sign up for push notifications, or a targeted message based on their interest segment, to increase their likelihood of subscribing. Use first-party, CRM, and third-party data to maximize opt-ins.
Push notifications that make full use of your data
Send notification content based on behavior, demographics, CRM, referral, location, weather, and more. Personyze enables push notifications powered by all your available data sources for maximum relevance.
Easy onboarding of personalization data
Synchronize your CRM data, third-party data, email lists, and content through feeds, SFTP, webhooks, API, or file uploads. Personyze automatically collects and maps additional behavioral data for complete personalization coverage.
Push notifications with personalized product/content recommendations
Powerful AI-based recommendations from Personyze aren’t just for your website, emails, and apps. With push notifications, you can send recommended content or products straight to your customers’ devices to drive massive engagement and return visits.
Flexible data integration
Synchronize your data automatically, or upload your user email lists, CRM data, and product and content catalog. Connect your CRM solution using easy integration, webhooks, feeds, or our robust API.
In cases where you may not have a product or content feed on hand, we’ll set our crawler to build the feed automatically from your site with a contextual engine to dynamically create interest tags.
Visually set Personyze to grab/scrape values directly from your site in real time, including form inputs, search boxes, cart value, and email addresses anywhere they’re displayed on your pages, in cookies, or in URL variables.
Algorithms for push notifications
Now on Sale from Past Interests / Left in Cart
Show items that have recently dropped in price, based on what the visitor previously interacted with or left in the cart.
Cart Abandonment
Remind visitors of items left in their cart—or recommend similar items—via timed push notifications.
Time to Resupply
Prompt re-orders of consumables at intervals you define.
Most Recommended for You
Use ML and crowd patterns to surface products each visitor is most likely to want, based on their characteristics.
Cross-sell Based on Last Purchase
Suggest items commonly bought after the same recent purchase, or catalog cross-sale associations to the visitor’s last order.
Newly Listed Items / Accessories for You
Highlight new additions that complement previously purchased products or align with the visitor’s interests.
Abandoned cart recovery notifications
If a user leaves items in their cart, send a push message on your schedule (e.g., “Hey, you forgot something!”). You can set up multiple notifications like an email drip; later touches can recommend similar items instead of those already in the cart.
Segmentation and timing with push updates and promotions
Use targeting to let users know about special offers and promotions that are relevant to them, the latest blog from their favorite author or topic, new products from their top interest, and much more.
Segment users based on their signup drop-off
You can segment users based on their drop-off at different points during the sign-up process. Sometimes a user goes through, say, two of the three steps to actually sign up for your notifications, but doesn’t opt-in for location-based pushes. You can use a targeted push campaign to bring them back to opt-in for geotargeted push notifications at a later date.
Seamless personalization
Create a seamless experience from push notification to your website by orchestrating personalization across channels. The visitor’s experience on your website and emails can be informed by which push notifications they’ve received and clicked.
Push promotions
There are a variety of use cases for sending personalized promotions and special offers via push notifications. Here are just a few.
- Remarketing – For customers who haven’t been on the site in a while, send a notification that they’ve been given a coupon.
- B2B – If a lead recently spent time on pages related to a specific service, prompt them to download your white paper or case studies for that service.
- Content – If you offer premium membership, send users who only visited once or twice a free trial.
- Flash Sale – Notify customers of a flash sale via push so they don’t have to check email or the site to know about it.
- Recurring Buy Reminders – For products that need periodic renewal, remind customers at the appropriate interval.
- Account Upgrade Offers – For multi-tier plans, offer a trial upgrade to users whose profiles suggest interest in higher tiers.
Urgency messaging
Notify customers that an item they added to cart is almost out of stock, or that a flight they viewed is nearly booked, and similar time-sensitive use cases.
If you can describe it, you can target it
Send targeted push notifications based on 70+ user attributes, including visitors’ real-time and past behavior, demographics, geo-location, CRM data, referral, weather, social data, session dynamic data such as cart value, internal search, form input, custom KPIs, and more.
Enhance targeting by integrating your available data from other sources, using API or user feed synchronization, to target based on any data you have in your database.
Visitor Attributes for Targeting
By default, Personyze automatically tracks 70+ user attributes from each session—covering location (via IP), weather, URL variables, cookies, and virtually any measurable on-site behavior.
Current session or cart data
“Grab” values from tracked elements (search box, login field, cart total, etc.) and use them to show targeted content in real time.
Referral or traffic sources
Target based on source—Google, LinkedIn, Facebook ad campaigns, or referring websites.
Most popular interests
Personalize using most-visited pages and ranked interests from product/content interactions.
Geo location and zip code
Include/exclude by city, region, country, or local weather (temperature, precipitation). Location-based pushes are possible once the visitor has been on site.
Companies and organizations
Reference IP-to-company registries to target by company attributes.
CRM data
Sync/upload CRM to target on any field—industry, company name, funnel stage, account type, and more.
System
Adjust content by device (desktop/mobile), browser, or browser language.
Site behavior
Use behaviors (page lists, most popular page, entry time, etc.) to infer interests and deliver precise experiences.
Third-party data with easy integration
Go beyond built-in tracking by integrating virtually any external data—CRM, in-store and call-center data, ABM vendors, and more. Popular platforms such as HubSpot and Salesforce offer turnkey integrations with Personyze, so you can activate all available signals for richer targeting and personalization.
Personalized push notifications made easy
We set out to build a comprehensive personalization platform, and that is what we offer: everything you need to send timely, relevant, and automated push notifications that keep users engaged across channels.
Start Free TrialWhite Glove Service
From onboarding to campaign setup — our success team helps you craft personalized push experiences that drive engagement and conversions.
Wizards & Templates
Quickly launch push campaigns using pre-built templates and step-by-step wizards designed for all industries and goals.
Performance Analytics
Track impressions, click-through rates, and conversions from every notification, with customizable dashboards and KPIs.
CRM and User Data
Segment your audience using real-time CRM and behavioral data to deliver hyper-targeted push messages at the perfect moment.
API and Integrations
Integrate with your apps, websites, and marketing platforms — send automated push alerts triggered by user activity.
Quality Control
Preview, test, and QA push notifications before launch — ensuring consistent quality and compliance across devices.
Book a demo with a personalization expert
Discover how Personyze can transform your customer journey and boost conversions. Discuss your use case, ask questions, and see a live demonstration on your website.
- Live video demo
- 15 minutes
- Live Q&A
