Personyze Behavioral targeting Rules
Personyze’s behavioral targeting rules enable you to target specific audiences for your campaign content. When a visitor comes to your site, Personyze checks if they match these targeting rules. If a match is found, the personalized website experience you designed in your campaign is delivered to that visitor.
Pages Visited
Pages the visitor is currently at, or visited during the current session.
Weather
Forecasted Air temerature at the visitors IP based location Forecasted Wind Speed at the visitors IP based location Forecasted Wind Direction at the visitors IP based location Forecasted Cloud Cover at the visitors IP based location Weather Humidity Forecasted Humidity at the visitors IP based location
Page Views
Visitor’s current Page View count
campaign interaction
Personalized Content the visitor was exposed to or Audience Definitions previously matched
Most popular page
Page(s) that the visitor spent the more time on than other pages.
Landing Page
Checks if a new/returning visitor entered the website from a a specific page
Visit Type/Count
Number of sessions since the cookie was created and Whether they are a new or returning visitor, Number of sessions the visitor had in a given period of time. How many days past since the last visit, What was the date of the last visit
Date and Time
The day of the week, or date range, or hour range. Based a specific time zone or user time zone
Product Interactions
What product(s) the visitor viewed, added to cart, liked, bought, etc.
Average/Total time on site/page
Avg/Total time on site/pages or avg time that pages were in focus or % of time the page was in focus
Session Dynamic Data
Value contained inside of a specified container which Personyze has been set to grab, for instance current cart value, or keywords being searched on a site’s internal search bar, or a visitor’s account type or email. Personyze can grab virtually anything from the site, and use it for segmentation.
Goals Conversion
Quantity and value of achieved goals, as defined by the admin
Geographic Location
City, Country, Region/State in which the the visitor’s IP address is located Zip Code Zip Code in which the visitor is located, with GPS permission (mostly in US, AUS, Canada).
CRM Data Targeting
Personyze allows smooth integration with CRM databases, for more powerful targeting and segmentation, with many custom data parameters which otherwise would not be available for tracking. From account type to role in company or stage in funnel, if it exists in your CRM, it can be uploaded and synced to the Personyze visitor profile, and used to create optimal visitor experiences on your site.
Visitors Acquisition
The visitor arrived at the webpage from a specific referring site. The visitor arrived at the webpage from a specific search engine. The visitor arrived at the webpage from a specific keyword. The visitor arrived at the webpage from a specific PPC/Display campaign.
Visitor System
Operating System used by the visitor during current visit Browser Name and Version Browser used by the visitor during current visit, Screen Resolution Display resolution as set in the OS System, Checks if cookies, Ajax and Java are enabled, Checks if connection is HTTP or HTTPS, Platform Browsing Device’s Hardware Type (Mobile, Desktop,Tablet).
User interests
User interests, based on interactions with products and/or content. Can be assigned dynamically, a view can assign one interest, while an add-to-cart or purchase can indicate an interest related to cross sales, etc.
Content Interactions
What content the visitor viewed, favorited, subscribed to, etc.
Company/Industry
Organization and Company name which the visitor IP addresses registered. Organization and Company type and info.
Campaign UTM
Choose from list of ad groups, use UTM and similar parameters to target visitors arriving from specific ads.
Targeting Rules FAQ
If you don't find your answer here, you can reach us at Personyze Support
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