Digital Agency Partnerships

From our company’s beginning, Personyze has partnered with digital agencies and marketing firms to help them provide their clients with adaptive, personalized cross-channel experiences. As a comprehensive personalization and targeting tool, our software gives marketing professionals what they need to quickly and affordably drive engagement, conversion, and ROI for the organizations they serve.

Personyze acts as a data nexus and complete suite of tools for website, content, and cross-channel marketing, making it easy to create a digital experience that automatically adapts to each visitor’s unique data profile. Essentially, Personyze empowers you to transform a normal, static site into a “Smart Website,” which learns about its visitors, shows them what they’re most interested in seeing, triggers business logic in other solutions it’s integrated with and increases engagement and ROI for your clients.

Here are a few of the tremendous advantages our platform offers, for agencies:

  • Completely customizable hybrid recommendation widgets for content, product, or video recommendations, with multiple algorithms and variables for different purposes.

  • Over 70 powerful targeting capabilities based on product/content interactions, many other on-site behaviors, weather, geo-targeting, referrer, custom CRM data, and more.

  • Time-saving shortcuts, such as copy/paste targeting rules, stored placeholders for content, ready-made content templates, and easy HTML editor.

  • Included tools that would otherwise require other platforms, like A/B and multivariate testing, a personalized Email broadcasting system, and powerful internal analytics.

  • The Simulator, which allows you to QA campaigns, and see exactly how they will behave for visitors, before ever making your personalization changes go live.

  • Affordable pricing, with an agency package that makes it affordable for agencies managing multiple company profiles in Personyze.

Personyze itself has been shaped by the agency partnerships over our history. Many of the features which we offer actually arose from our work with agencies, and meeting their unique needs. We continually optimize our software and our service to help agencies and their clients succeed through personalization.

Increase revenue by expanding your offering to clients with an array of transparent and data-backed conversion optimization tools that can be live on your clients’ sites in a matter of hours. Maximize monetization with our white label option, which gives you greater flexibility over pricing and branding. Our price for agencies can be as low as $100 per client!

Agencies are some of Personyze’s most highly valued clients, and as such, we do all that we can to provide them with everything they need to make our service affordable and effective for their unique requirements. This includes custom features, as well as custom pricing arrangements. Some of the custom feature offerings we have created include replacing our logo with that of your agency, creating custom dashboards for your clients to limit what they can do or see when they use the system.

The training process for new agencies will be conducted on a live site, where we will work together on your first few campaigns to familiarize you with our system. After that, we continue to provide extensive support, and allocate an account manager who is familiar with the agency’s account and campaigns. We also offer temporary/ad-hoc services to help when the client load is high, assist with creative, and shaping the personalization strategy, when needed.

 

How Does Our Personalization Technology Learn About Your Visitors?

  • IP Intelligence

  • Geographic Location, by Continent, Country, State/Region, City

  • Weather Forecast at Their Location

  • Registry of Known Company IPs

  • Referral

  • Campaign Referral from Adwords, Facebook, LinkedIn, or any campaign with a unique identifier (.utm, etc.)

  • Referral from Specific Pages or Websites

  • Custom URL Parameters for Targeting

  • Visitor Behavior On the Site

  • Personyze Tracks Every Click and Impression

  • Set Custom KPIs and Metrics

  • Detailed Settings for Product Interactions, to Determine Interest

  • Real-Time Data, Immediately Available for Segmentation

  • Social Media

  • Connect to Facebook, and Get Valuable User Profile Data

  • Link via Custom URL from Social Campaigns

  • Integrate CRM and Other Databases

  • Multiple Integration Methods for Different Needs

  • Easily Integrate with Third-Party CRM Providers

  • Almost Any DB Can Be Integrated

  • Device

  • Target Based on Specific Browsing Devices, or Software Platforms

  • Present Different Changes Based on Mobile vs. Desktop

Personyze is able to utilize all of this data to make websites adaptive to their visitors using over 20 content widgets for powerful targeting, personalized content delivery, and product, content, and video recommendations.

As comprehensive as the methods of data gathering are, the tools and possibilities that are available to make changes to your site based on that data with our website personalization system are vast, almost endless!

With Personyze Action Widgets You Can:

  • Make a wide range of visual and text alterations to pages, with the WYSIWYG Editor

  • Create and insert completely customizable new content like Banners, Popups, Sliders, and More

  • Create and insert Recommendations Widgets, with multiple algorithms and variables; use a different algorithm on each page (one for home page, one for product pages, one for cart page, etc.)

  • Compose and/or automatically trigger personalized emails, internally or with third-party providers

  • A/B  and Multivariate Test every personalization action you take, with Control Group and multiple rotation options

  • Get detailed analytics on specific campaigns, custom KPIs, and individual actions

  • Redirect to other pages, run custom CSS or javascript

  • Create and gather data from customizable lead forms

  • Offer visitors to connect to Facebook for data acquisition, as well as post to Facebook for viral marketing

  • By default, report all campaign metrics to Google Analytics (or turn reporting off, if preferred)