Mobile App Personalization

Personyze’s App Recommendations and Personalization Engine shows each app user exactly what they are most likely to be interested in, creating more relevant mobile app experiences across iOS and Android, using predictions gleaned from your data.

easy to embed personalized app content

Embed personalized content directly into your app using a simple embed code, which calls the most up-to-date recommendations from our servers in real time.

our recommendation engine does the work

Once embedded and the basic settings chosen, our powerful recommendation engine will provide each visitor with relevant products or content in your app, in real time, at every moment.

Integrate Seamlessly with Your Data

Always show the most relevant content by synchronizing data from your databases to Personyze, so that the engine uses a complete data profile to select what is shown.

Realtime In-app Product and Content Recommendations

Create a seamless experience from site to app, and increase user retention, engagement, and session length by recommending the most relevant items based on a user’s behavior or unique affinities, in your mobile or desktop apps. Include app interactions in your site personalization and visa versa, for a global data profile and cross-channel personalized experience. 

Powerful In-app Targeting Based a Rich User Data Profile

Start deploying targeted messages and notifications based on 70+ user attributes, including visitors’ real-time and past behavior, demographics, geo-location, CRM data, referral, weather, social data, session dynamic data such as cart value, internal search, form input, custom KPIs, and more. Send push notifications to reach users at the optimal time through rule-based triggers.

Current session or cart data

Personyze is able to use data from anywhere in the app, through API integration. Create more relevant experiences based on product interactions, cart value, time in app, and more.

Product/Content interactions

Both AI generated recommendations as well as targeted content can take into consideration the interactions that the visitor has had with your products or content, both in the app and on the site, in one complete profile. Examples of interactions with specific products or content are views, adding to cart, commenting, liking, favoriting, purchasing, etc.

Weather Targeting

Personyze knows the visitor’s current weather forecast from their location data, and so you can target certain messaging based on various aspects of weather, like temperature, air pressure, or precipitation. 

Most popular interests

Show targeted content based on the visitor’s most visited pages, as well as their ranked interests from product/content interactions, using API integration.

Geo location and zip code

Our system knows the visitor’s location based on IP intelligence. You can include or exclude visitors from various cities, regions, and countries in your campaigns, as well as based on aspects of their weather such as temperature and precipitation. 

Companies & Organizations

Personyze is able to reference a registry of IP addresses which are associated with various companies, allowing you to show specific messages to visitors browsing from networks associated with certain organizations. 

CRM Data

By uploading or synchronizing your CRM data, you can utilize any custom data point you can imagine for targeting and recommendations, including industry, company name, position in funnel, account type, etc.

One Global Profile

With API integration, Personyze can integrate a user’s interactions with your app, website, and even emails, so that every digital touch-point achieves maximum relevance by taking every possible datum into consideration.

personalization analytics

Test & Optimize App Personalization Performance

Utilize a real-time app campaign performance dashboard, and conduct A/B testing on the fly. Set triggers for performance alerts to your team to maximize your in-app campaigns’ effectiveness. Review users’ interactions with the app separately, or view it alongside your total statistics.

a/b test in apps and Auto deactivate losing campaigns

Personyze’s A/B testing allows you to compare the performance of different recommendations and targeted content in your app, and automatically shut down the losing version after a certain time or statistical significance is reached.

App campaign Conflict management and priority

If overlapping campaigns conflict, you can assign them weight, so that the most important will be given priority. 

Tracking Across Devices

With our cross-device tracking, you can target the same user on multiple devices so that the session count and other logic and data for the visitor is uniform across their browsing via different devices. 

app Campaign Performance Dashboard

Get a comprehensive campaign performance view, with metrics such as impressions, click through rate, conversion rate, campaign revenue, unlimited custom metrics, and many more. Drill down to see performance in detail filtered by dimension, such as referrers, geolocation, etc.

Easy to Use, Integrates Into Your Site in Minutes, and apps too!

Integration of Personyze with your site and apps is easy. Our step-by-step wizards guide you through the process of creating app campaigns, and industry best practice responsive templates make the process even easier. 

Integrate Your CRM Data

Upload user email lists and CRM data, or set a dynamic user feed which can be synchronized automatically. Create targeted experiences based on any CRM variable, using out-of-the-box integration, web-hooks and our robust email marketing API.

Personalization Tags

Every custom field you create (user industry, account type, etc.) becomes a personalization tag that can be inserted into your campaign creative, for a more personalized experience.

Visual Interface for Setup, No Coding Required

Personyze has a visual simulator interface for you to set up tracking of cart value, adding to cart, checkout, search box inputs, and more. Track virtually anything that appears during a visitor session, and report activity from apps to Personyze via API.

With Personyze, our teams around the globe can now deliver new targeted promotions and messages within hours instead of weeks. Moreover, our local marketing teams around the world are empowered to manage their own marketing campaigns without the involvement of our core development team!


Trey Ogier HomeAway.com
Trey Ogier HomeAway.com

We use Personzye for clients from the financial industry to deliver a personalized experience with content and calls to action which are aligned with visitors’ interest and location. The managed service team was very helpful in the implementation with some of our more complex use cases.


Kate Kotzea, Director of Marketing Technology at Click Rain
Kate Kotzea, Director of Marketing Technology at Click Rain

Leverage the Power of

Powerful Optimization for Apps

A single platform for mobile app personalization, recommendations, testing, and messaging, alongside all your other personalization needs for website and emails. Personyze is truly your one-stop-shop for creating relevant experiences across all digital touch-points.

Works On Any Site

Whatever CMS or ecommerce platform you may be using, Personyze can simply plug into the back-end and completely personalize every aspect of your digital experience.

Wizards & Responsive Popup & Banner Templates

Every Personyze campaign is executed using a step-by-step guided wizard. You can use our industry best practice responsive templates for the content, or insert your own HTML code.

Integrate Your CRM Data for a 360° Customer View

Upload user email lists and CRM data, or set a dynamic user feed which can be synchronized automatically. Create targeted experiences based on any CRM variable, using out-of-the-box integration, webhooks and our robust email marketing API.

Personalization Tags Inserted Into Popups & Banners

Every custom field you create (user industry, account type, etc.) becomes a personalization tag that can be inserted into your campaign creative, for a more personalized experience.

Visual Interface for Setup, No Coding Required

Personyze has a visual simulator interface for you to set up tracking of cart value, adding to cart, checkout, search box inputs, and more. Track virtually anything that appears during a visitor session, without writing a single line of code.

Popup/Banner Campaign Simulator

Preview your recommendations’ before they go live, by impersonating different visitors with different characteristics, to see how your campaigns will behave for those segments.

A/B Testing and Rotations for Popup/Banners

Find the exact content, layout, and behavior that get the most engagement and conversion, and pick the winner manually or have it automatically deployed.

Smart Forms with Auto Responds in Popups or Embedded On Site Pages

Grow your email list with targeted calls-to-action and smart forms to collect emails and leads on the site, and set auto-responder sequences. Use out-of-the-box integration to push form data to your CRM solution.

Content & Product Recommendations

Include product or content recommendations in popups or embedded on the page, which show content each visitor is most likely to be interested in, based on individual ranked visitor interests and demographics, as well as crowd wisdom gleaned from other traffic on your site.

Campaign Performance Dashboard

Get a comprehensive popup/banner campaign performance view, with metrics such as impressions, click through rate, bounce rate, conversion rate, campaign revenue, unlimited custom metrics, and many more. Drill down to see performance in detail filtered by dimension, such as referrers, geolocation, etc.

Google Analytics Integration

By default, Personyze reports campaign performance in real-time to Google Analytics. The moment you publish a popup/banner campaign live on your site, data on it’s performance is sent to Google Analytics, by default.