1Site-wide vs. campaign-specific mode
The top toggle switches between two completely different scopes:
- Whole site — aggregates every active campaign. KPIs reflect the full reach of Personyze on this property, and Action Groups show how many campaigns roll up under each group.
- Specific campaign — pick one campaign from the pill grid. KPIs re-calibrate to just that campaign (no aggregate), the comparison table swaps to its variants, and the Action Groups row collapses to just the group that campaign belongs to.
Narrow further by action variant. After picking a campaign, a second row of chips appears labelled View. Whole Campaign is the default (roll-up across every action). Pick any action chip — Desktop inline, Mobile sticky, Exit-intent, Variant A, etc. — and every KPI, chart, and table on this page instantly scales to just that variant's traffic. The percentage next to each chip shows its share of the campaign's impressions.
2What each KPI counts
All KPIs are unique within the selected time range unless noted.
- Active campaigns — campaigns whose schedule overlaps the selected range and that actually delivered at least one action.
- Actions — impressions + clicks + closes. The raw volume of interactions the campaign triggered.
- Impressions — every time a qualifying surface (widget, banner, recommendation, popup) rendered for a visitor.
- Impressions of clickable — subset of impressions where the action surface had at least one clickable element in view.
- Clicks — any click on a campaign's clickable element. CTAs, product tiles, recommendation items all count.
- CTR — clicks ÷ impressions. This is the naive CTR.
- CTR of visit, % — sessions with at least one click ÷ sessions that saw at least one impression. Better for cross-campaign comparison — dedupes repeat clicks within a session.
- Sessions have clicks — unique sessions with ≥1 click on any campaign in scope.
- Forms presented — unique renders of lead forms tied to a campaign (zero if the campaign doesn't use a form).
- Conversion rate of actions — conversions attributed to the campaign ÷ actions. Uses whichever conversion is mapped in goals.
Why CTR & CTR-of-visit differ. A single visitor clicking a carousel three times counts as 3 clicks → inflates raw CTR. CTR of visit treats that same visitor as 1 click-session, making it safer for head-to-head campaign comparisons.
3The metric tabs + Dynamics chart
The five tabs switch what the line chart and side KPIs plot over time. Visits, Impressions, and Clicks are raw counts; CTR of visit and Conversion rate are ratios plotted with a secondary y-axis.
Each tab remembers its last compared series (7d vs. 30d vs. prior period). The legend under the chart is toggleable — click a series to hide it; hidden series persist per tab.
4Actions breakdown (stacked)
Every campaign's actions fall into four lifecycle states:
- Executed — the rule evaluated and the action was eligible to show.
- Delivered — the action successfully rendered in the DOM (didn't get blocked by layout collision, ad blocker, or other suppressor).
- Clicked — the visitor clicked the action's clickable element.
- Closed — the visitor explicitly dismissed (clicked an X, tapped outside a modal, etc.). Closes drag conversion down, so watch for campaigns where Closed > Clicked.
Closed > Clicked? That pattern usually means the creative is triggering at the wrong moment (too early, on the wrong page) or the CTA is unclear. Look for this signal in campaigns with healthy Delivered numbers.
5Comparison table vs. prior period
The values in parentheses show the delta vs. the prior period of the same length. Green is better, red is worse, gray is no meaningful change. CTR and conversion deltas are percentage points (pp), counts are raw numbers.
Click any column header to sort. Conversion rate is the default sort because it's the clearest signal of which campaigns are actually working.
6The 13 breakdown chips
Each chip filters the page to a single dimension and re-scopes all the tables below it. They fall into four families:
- Traffic source — Top referrers, Referrer types, Search words, Landing pages.
- Placement — Top pages, Pages, Pages with clicks, Action groups.
- Visitor — Countries, Cities, Devices, Browsers, Operating systems.
All breakdown tables share the same columns (Impressions, Clicks, CTR, Conversions) so you can hop between them without re-orienting.
7Time range scoping
The range picker in the hero applies to everything on this page — KPIs, chart, table, sub-sections. Changing it invalidates the prior-period comparison baseline, so the deltas in the comparison table recalibrate automatically.