Define what visitors see in this campaign and how it’s delivered. Add the actions that make up your content, then optionally run an A/B test to split traffic across variations and let the results decide the winner.
Test Versions — define variants, split traffic, and let results decide the winner.
Restart test & erase data
Clears all impressions, clicks, and conversions collected so far and starts measuring from zero. Your variations and traffic split stay the same — only the results reset.
Turn off A/B test
Switches to a single version — moves all test-group actions into Campaign content (shown to every visitor) and stops the traffic split.
Test type
A/B vs. Multivariate
A/B compares whole variants (A vs B vs C). Multivariate tests independent variables × every combination, so you can measure each one's impact and spot interactions.
Assign by
Shared control group · cross-campaign
Traffic assignment
How visitors are bucketed into combinations. Rotate users keeps a person on one combination; Visits can vary per visit; Random picks per page view.
Auto-pick winnerOff
Automated deployment
When a combination reaches statistical significance on the test goal, Personyze can promote it to 100% of traffic automatically.
Set test goal— the KPI used to rank combinations and pick the winner.
Calling the winner— conditions that must be met before a winner is declared.
When the test ends— what happens once the conditions are met.
Separate multiple addresses with commas.
Campaign content
· Shown to every visitor matching targeting, in every combinationAlways shown
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Groups2 groups
Each group is one thing you're varying. A visitor sees one action from each group — Personyze combines them into every variant below, so you can measure each group's individual impact and detect interaction effects — not just “A vs B”.
Results preview● LiveTop-line read while the test runs.
Main effect of each group
Average impact of each group, isolated from the others.
Best combination
Interaction effect
“Save 31%” lifts the Inverted layout by +1.5pp, but the Original layout by only +0.9pp. The savings message and the inverted order amplify each other — an effect a plain A/B test would have missed.
Test type
A/B vs. Multivariate
A/B compares whole variants (A vs B vs C). Multivariate tests independent variables × every combination, so you can measure each one's impact and spot interactions.
Traffic split
Adjust allocation
Drag a handle on the bar, or click any group's % to edit it directly.
Baseline / control group: give Site original some % — visitors in that slice see your unchanged site and serve as the control to compare A/B/C groups against. Set it to 0% to run without a control.
A · 40%
B · 30%
C · 15%
OG · 15%
A
B
C
Add group
Create a new variant group and split traffic with it.
Assign by
Traffic assignment
How visitors are bucketed into groups. Rotate users keeps a person on one version; Visits can vary per visit; Random picks per page view.
Shared control group · cross-campaign
Goal & auto-pick:
Goal & auto-pick
Set the primary goal that ranks variations in the Performance tab. Optionally enable Auto-pick to have Personyze declare and deploy a winner automatically once the test is statistically conclusive.
Goal ClicksAuto-pick Off
Primary goal
Primary goal
The KPI that ranks variations in the Performance tab — and the one Auto-pick uses to choose a winner.
Auto-pick winnerOff
Automated deployment
When the test reaches statistical significance, Personyze can automatically promote the winning group to 100% of traffic.
Let Personyze declare and deploy a winner automatically once the test is statistically conclusive — using your primary goal above.
Promote the variation that wins on Clicks once it reaches 95% confidence — but hold the call until at least 1,000 sessions and 14 days have passed.
Decision strategy— how sure we should be before calling it. Higher = slower but safer.
Readiness to decide
Live readiness
How close the test is to meeting all three conditions, based on data so far. A winner is auto-picked only once every bar is full.
…
Current leaderVariation B+12.4%on Clicks vs. Site original
When it decides— what happens once all three are met.
Your unchanged site. No A/B actions here. Campaign content still applies.
Results preview● LiveTop-line read while the test runs.
Current leader
AGroup A
+27%
lift vs Site original · 98% significance
on goal Products purchase %
Standings by group
Goal conversion rate per group vs the control.
Campaign content10.6%100% · all
Group A12.5%+27% ✓
Site original9.8%control
Group B—collecting
A/B Test Results
Analyze the performance of your test variations for each of your site's KPIs.
When the statistical significance exceeds 95% for a given KPI, the test result is conclusive. If we have sufficient data to predict a trend, we will provide an estimated time to reach statistical significance for that KPI.
Performance data is displayed for the selected date range, using the date range selector or the 'Date of Last Modification' option.
Performance data updates approximately one hour after visitor sessions end.