Campaign Performance Statistics

Analyze how this Email Get Code campaign performs inside your third-party email tool. Performance data updates roughly 1 hour after visitor sessions end. For limited real-time reporting, use the Realtime visitors dashboard. Switch the reporting window with the time-range controls below, or pick a specific edit revision. Read docs

Delivery funnel

From launch Live

Metrics

Funnel timeline · by day · Viewed → Clicked → Cart → Purchased

Filters

Email Get Code statistics — docs

How Email Get Code performance is measured, what each funnel step counts, and how the "From start / From last edit / From specific edit" reporting windows work.

1What is an "Email Get Code" campaign?

Personyze doesn't send the email. You copy a small HTML snippet (the "get code" output) and paste it into a template inside your own email tool — Mailchimp, Klaviyo, SendGrid, HubSpot, whatever you use. When the recipient opens the email, the snippet pulls a personalized widget (product recommendations, coupon, banner) from Personyze and renders it inline.

Why there's no "Sent" metric. Personyze never touches your SMTP server — it has no way to know how many emails went out, or how many bounced. All measurement starts at Viewed, when the widget actually renders in the recipient's inbox.

2Funnel steps (what each metric counts)

Viewed — the recipient opened the email and the widget image loaded. Counted server-side by Personyze when the widget image is requested. De-duplicated per user.
Clicked — the recipient clicked a product or CTA in the widget and landed on your site. The site tracker fires the click event. % of Viewed.
Added to cart — the user added a product to cart in the same session as their widget click. % of Clicked.
Purchased — the user completed a transaction attributed to this campaign (last-click, 7-day window). % of Added to cart.

3Reporting time range — the four chips

From start — cumulative totals since the campaign first launched (Oct 07, 25). This is the default view.
From last edit — totals since the most recent revision was saved. Best for checking whether a tweak actually moved the needle.
From specific edit — pick any saved revision from the dropdown and see only the sessions after that revision. Lets you A/B-compare variants without having to run a formal experiment.
Other — opens the full date-range picker for an arbitrary window (useful for comparing to external events — a sale, a holiday, a launch).

Edit revisions are immutable. Every time you Save in the campaign editor, Personyze records a new revision. Older revisions never disappear — you can always scope back to them.

4Attribution strip — Transactions / Totaling / Contribution

Below the KPI row, the green attribution strip shows the commercial result for the current reporting window:

Transactions — the count of purchases attributed to this campaign.
Totaling — the gross merchandise value of those transactions (sum of order totals, not margin). Subtitle shows average order value.
Contribution — this campaign's share of site-wide revenue in the same window. A good way to see if a single email template is punching above its weight.

5Clicking "Users >" on any card

Every KPI card has a clickable "Users … >" link under the headline. Clicking it opens the drill-down modal with the exact users who qualified for that step. Column toggles, filters, export to CSV, and CSV import for attribute updates all behave the same as on other statistics pages.

6Timeline chart

The line chart under the KPI grid plots the four funnel steps (Viewed / Clicked / Added to cart / Purchased) by day. Click a legend entry to hide a series. When Compare to is set to a prior window, the comparison shows as a dashed line.