Pick the anchor first. The anchor tells Personyze which recipient signal — if any — to feed into the algorithm: items they viewed, items in their cart, or items they purchased. General covers everything else — both non-personal picks (Most Popular, Best Sellers, Price Dropped, New in Stock) and recipient-profile picks (Recently Viewed, Buy it Again, Your Wishlist) that don't need a specific item to anchor on. The same algorithm — say "Cross-Sells" — produces very different results depending on which anchor you pick.
Base recommendations on i
General
Items they viewed
Items in their cart
Items they purchased
Type i
17 All types
4 Personalized & Behavioral
5 Cross-Sells, Co-Views & Upsells
5 Visitor History
2 Catalog Events
1 Custom
Personalized & Behavioral
Best when the visitor's intent isn't yet clear. Good defaults for homepage and category pages.Personalized RecommendationsRECIPIENT PROFILEBASED ON RECENTLY-VIEWED ITEMSBASED ON CART CONTENTSFROM THE ORDER
Picks based on the visitor's demographics + similar visitors' behavior.
Most PopularSITE-WIDEFROM RECENTLY-VIEWED CATEGORY
Items most shown across the site.
Best SellersSITE-WIDEFROM RECENTLY-VIEWED CATEGORYFROM CART CATEGORIES
Highest purchase count.
Most-Added to WishlistFROM RECENTLY-VIEWED CATEGORY
Items most often saved to favorites.
Cross-Sells, Co-Views & Upsells
Anchored to a product context — what the visitor is viewing now, has in cart, or recently engaged with. Works on PDPs, cart, thank-you, and home for returning visitors.Others Who Viewed Also ViewedBASED ON RECENT VIEWSBASED ON RECENTLY-VIEWED ITEMSBASED ON CART CONTENTS
Co-viewed by other visitors.
Prefer most recommended ▾ · Recommend any ▾
What Others Viewed Then BoughtBASED ON RECENT VIEWSBASED ON RECENTLY-VIEWED ITEMSBASED ON CART CONTENTSBASED ON PURCHASED ITEMS
Bought by other visitors who viewed the same items.
Prefer most recommended ▾ · Recommend any ▾
Cross-SellsRECIPIENT PROFILEFOR RECENTLY-VIEWED ITEMSFOR CART CONTENTSFOR PURCHASED ITEMS
Items co-purchased with the anchor. Auto-learned by Personyze.
Source Auto ▾
· Prefer most recommended ▾ · any ▾
Inspired by CategoryFROM RECENTLY-VIEWED CATEGORYFROM LAST VIEWED CATEGORY
Items in the anchor category.
Present most Purchased ▾ · Recently ▾
Up-SellsFOR RECENTLY-VIEWED ITEMSFOR CART CONTENTSFOR PURCHASED ITEMS
Higher-priced alternatives to the current product or cart items.
Prefer most Purchased ▾
Visitor History
Surfaces things this specific visitor has touched before. Best for returning visitors and post-purchase pages.Buy it Again
What this visitor purchased before.
Recently ViewedRECIPIENT'S RECENT VIEWSIN RECENTLY-VIEWED CATEGORY
Products this visitor viewed recently.
Past-Orders RecsFROM THE ORDER
Items related to this visitor's past purchases.
Catalog Events
Triggered by changes in your catalog — price drops, new arrivals. Great hook for return-visitor emails and homepages.Price DroppedSITE-WIDEFROM RECENTLY-VIEWED CATEGORY
Items cheaper than the visitor's last visit.
Present most Shown ▾ · Recently ▾
New in StockSITE-WIDEFROM RECENTLY-VIEWED CATEGORY
Recently added or new since visitor's last visit.
Most Purchased ▾ · Added in last 12 hours ▾
Custom
When you want full control — define your own filter, Personyze ranks within it.Any Products (custom filter)
Define your own filter rules below — Personyze ranks within the result set.
Present most Purchased ▾ · Recently ▾
Output
How many items, with a fallback safety net.
Recommendations to show i
Fallback algorithm i
Skip items the visitor already…
Avoid recommending products they've already engaged with.Restrict the catalog
Match the visitor profile or limit which items qualify.
Group similar items i
Group by:
