1What is a targeting rule?
A targeting rule is a single condition Personyze checks for each visitor — for example “URL contains /checkout”, or “Country is Netherlands”. You build the audience for a campaign by stacking rules together with boolean logic.
Pick a rule type from the + Add targeting rule button at the bottom of the tree. Each pick creates a fresh rule group; same-type duplicates are allowed because you may want one Pages rule inside parentheses and another outside.
Already tracking everything by default. Personyze records impressions, CTR, page views, time on page, and bounce rate without any rules. Targeting rules are only for narrowing who sees a campaign.
2Include & exclude — set per condition
Each individual condition (chip) carries its own mode. Include and exclude can mix freely inside the same rule group, so you can say “include URLs with /blog but exclude /blog/admin” in one Pages Visited rule.
+ Inc
Include
Visitor must match this condition to qualify. Multiple include conditions in a rule combine via that rule's match-mode (Any / All).
− Exc
Exclude
Visitor matching this condition is filtered out. Useful for “don't show on checkout pages” or “skip already-subscribed users.”
3Combining rules — AND / OR / XOR
Between every two rule groups sits an operator pill that controls how their results combine. Click the pill to open a dropdown and pick a different one.
AND
Both must match
Visitor only qualifies when both rule groups are satisfied — the strictest combiner.
OR
Either matches
Visitor qualifies when one or the other (or both) match. Use this when you have multiple acceptable paths into the audience.
XOR
Exactly one matches
Visitor qualifies when one group matches but not both. Useful for mutually exclusive segments — e.g. “new visitor XOR returning customer.”
4Grouping with parentheses
Wrap two or more rules in a nested group when their internal logic shouldn't bleed across the rest of the tree — the same as parentheses in math. Three ways to do it:
- Hover any operator pill that sits between two siblings → click the
{ } Group chip on its right.
- Click the operator pill itself → pick Group these together from the dropdown.
- Tick the checkbox at the top-left of two or more rule groups → click Group selected in the dark bar that floats up from the bottom.
Nested groups can themselves contain nested groups — there's no depth limit. Each level gets a distinct color so brackets don't visually blend (green → violet → amber).
5Reordering & moving rules
Hover any rule's header to reveal a 6-dot drag handle. Drag it onto any AND/OR/XOR connector and the rule jumps into that slot — including in or out of nested groups. Connectors heal automatically when you move things around.
Removing the last condition from a rule deletes the empty rule. Removing the second-to-last rule from a nested group dissolves the parentheses (one-child groups don't make sense).
6The AI assistant
The violet bar at the top of the page accepts plain English (“Dutch mobile visitors who haven't subscribed”) and generates the rule tree for you. Use Append to add rules to what's already there, Replace to start fresh.
7Live audience forecast
The right sidebar updates in real time as you edit — match percentage, raw counts, and pages-would-match. The pie chart reflects the last 90 minutes of traffic against your current rule tree. 0 sessions from your IP means you wouldn't see this campaign yourself with the current setup.
8Keyboard shortcuts
- A — open the Add Rule library.
- ⏎ — save the current condition in the inline editor.
- Esc — close the editor or any open dropdown / drawer.