Personalization examples for e-commerce websites

Codeless personalization

Personyze lets you display personalized banner ads, popup messages, content and product recommendations based on demographics, keywords searched, referring campaign, products viewed, previous purchases and more, without any programming or coding.

Website category: E-commerce
Sub-category: Electronics and gadgets
Project objectives: Increase average order value and conversion among returning visitors.
Strategy: Personalize the website per visitor with relevant ads and products to increase user experience, customer satisfaction and engagement.


A returning customer is identified by Personyze, without him having to identify himself or do anything else.

By using Personyze, the website can display personalized versions of each page to each individual visitor in real-time.

Personalization description

  1. Displays “Welcome Brian” instead of “Welcome guest”.
  2. Adds a top banner that offers product recommendations (iPod Touch) based on previous items viewed.
  3. Adds a top banner that offers hot deals based on previous purchases.
  4. Adds a banner in the right side with products that may be of interest for the visitor (iPhone 4), based on “other people who bought A, also bought B”.
  5. Displays a more relevant “Quick Help” banner on the right side based on previous purchases.
  6. Display products that are relevant for Brian, based on his interests and previous purchases.

Page 2

  1. Displays “Welcome Brian” instead of “Welcome guest”.
  2. Removes an irrelevant ad banner (nVidia) and an irrelevant “PC Repair” banner from the left side.
  3. Displays a more relevant banner on the left side, with information based on the visitor’s location.
  4. Adds a “Quick Help” banner on the left side based on previous purchases.
  5. Replaces the generic banner that links to the forums with a more relevant “iPod forums”, based on previous purchases.
  6. Adds a bottom ad banner that links to a page with iPod accessories.




Anonymous Visitor_ product page_v2

Apparel website

Product recommendations

This fashion site can show offers and promotions which are more likely to be relevant to his interest


Financial & Banks

CRM Targeting

Your Local Bank is enacting a campaign to show more personalized content to visitors on their homepage, with CRM Targeting and other methods.



Recommendations and Targeted Ads

Monkey Gadget is personalizing their site with relevant ads, banners, and product recommendations, using past interactions and other data.



Time of Day Targeting

Mozzareli personalizes their site to show visitors relevant content and promotions based on the time of day, and their most likely interests.


Lead Generation Sites

Landing Page Optimization

Smith & Lauren Law is personalizing their landing page to reflect the interests of visitors, based on what ad campaign brought them there.



Content Recommendations

Shopper Reviews is on a campaign for greater engagement, using personalization to show visitors what they are most interested in.


Online Casinos

Membership CRM Targeting

Casino Pro is promoting their VIP account to visitors in target demographics, based on past interactions and CRM data.


Online Casinos

Behavioral Targeting

Casino Pro has another campaign to target visitors based on the games they played most, from past interactions with the site.


Dating Websites

Recommendations and Banners

Global Dating uses personalization to show visitors relevant content according to their age, gender, partner preferences, and location.


Online Newspapers

Demographic Targeting

Times of India is creating different versions of their home page based on gender, to give visitors a more relevant experience.


Travel and Tourism

Interest and Weather Targeting

A2Z Travel personalizes their site based on the destination, season, and vacation type in which they are interested.


Travel and Tourism

Referral and Behavioral Targeting

AB Travel personalizes their landing page based on what ad campaign the visitor arrived from, as well as their past interactions.



Personalized Recommendations

The Gadget Store is personalizing their homepage, based on items that visitors have viewed and bought in the past.