Tag Management

Target Visitors with personalized content, based on the audience they belong to, by finding a match between each visitors characteristics and a predefined segment.

Visitor-Oriented Tag Management

Get-StartedPersonyze lets you full control over the tags run on your website, without bugging the IT folks, by  utilizing it’s comprehensive Segmentation Engine to define custom rules and macros that control at what timing, and for which audiences, different tags will be triggered.

How Does Personyze Tag Management Work?

New Personalization Actions As long as you can verbally describe the visitor you wish to target, you can use Personyze Segmentation Engine to define the segment used to identify and target that visitor with linked  Personalization Actions. One of the most popular actions is the JavaScript Action, which allows you to execute custom JavaScript code.

So once you’ve signed up for some service or software, and received their tag, all there’s left to do is decide on the timing, and audience you wish to run this tag for, define the appropriate segment, and link a JavaScript Action that would execute the provided JavaScript tag for visitors matching the segment.  

Useful Segment Examples:

  1. Visitors arriving at a particular URL( Thank you page, or shopping cart),  or page group( i.e. URL contains the word “support”)

    Thank You Page

  2. New vs Returning visitors

    New Visitor

  3. Visitors who performed a specific behavior, in terms of: 

    1. clicks or mouse overs on predefined elements.

    2. accumulated page view time.

    3. loss of focus

    4. displayed intent on abandoning the web page.

  4. Visitors that arrived at the web page from specific referrers:

    Where Did the Visitor Come From

    1. Keywords

      Visitor Looking For Personalization

    2. URL of affiliate website

    3. internal search

    4. Directly by typing in the URL.

Learn More:

To Learn more about Tag Management and targeting visitors with optimized, relevant content, watch the following YouTube video, or Contact Us to schedule a FREE Demo

Anonymous Visitor_ product page_v2

Apparel website

Product recommendations

This fashion site can show offers and promotions which are more likely to be relevant to his interest


Financial & Banks

CRM Targeting

Your Local Bank is enacting a campaign to show more personalized content to visitors on their homepage, with CRM Targeting and other methods.



Recommendations and Targeted Ads

Monkey Gadget is personalizing their site with relevant ads, banners, and product recommendations, using past interactions and other data.



Time of Day Targeting

Mozzareli personalizes their site to show visitors relevant content and promotions based on the time of day, and their most likely interests.


Lead Generation Sites

Landing Page Optimization

Smith & Lauren Law is personalizing their landing page to reflect the interests of visitors, based on what ad campaign brought them there.



Content Recommendations

Shopper Reviews is on a campaign for greater engagement, using personalization to show visitors what they are most interested in.


Online Casinos

Membership CRM Targeting

Casino Pro is promoting their VIP account to visitors in target demographics, based on past interactions and CRM data.


Online Casinos

Behavioral Targeting

Casino Pro has another campaign to target visitors based on the games they played most, from past interactions with the site.


Dating Websites

Recommendations and Banners

Global Dating uses personalization to show visitors relevant content according to their age, gender, partner preferences, and location.


Online Newspapers

Demographic Targeting

Times of India is creating different versions of their home page based on gender, to give visitors a more relevant experience.


Travel and Tourism

Interest and Weather Targeting

A2Z Travel personalizes their site based on the destination, season, and vacation type in which they are interested.


Travel and Tourism

Referral and Behavioral Targeting

AB Travel personalizes their landing page based on what ad campaign the visitor arrived from, as well as their past interactions.



Personalized Recommendations

The Gadget Store is personalizing their homepage, based on items that visitors have viewed and bought in the past.