Allowing your visitors login and connect their Facebook accounts to your website, does more than just populate Personyze with priceless data which can be applied for personalization purposes, it extends your personalized broadcast and publishing capabilities to the world of SocialNetworking.
Once the connection has been established, and all the appropriate approvals have been granted, you can set up Personyze to automatically “Like,” “Share,” and “Publish” marketing content on the visitor Facebook Timeline.
Mike, a first time visitor to a last minute travel website, logged in with his Facebook Account. His profile indicated that he is in his late 20′s, and in a relationship.
Immediately after logging in, Mike was surprised to notice that the website changed. Instead of the top slider, there was a discounted offer for a last minute couple’s retreat in Hawaii.
After he decided to ahead and buy the trip as a surprise to his girlfriend, a popup appeared asking if he wanted his to share the promotion with his Facebook Friends. Mike agreed and a personal recommendation for the offer was published on his Facebook Timeline.
Personyze’s Integration with Facebook lets you take advantage of the rich information that visitors can provide you through their Facebook profiles, and use this information to target them accurately and serve them with highly-relevant and personalized content that will drastically improve their engagement and experience, significantly increasing conversions.
Moreover, Personyze’s Integration with Facebook helps you leverage the power of social networks and viral marketing by publishing messages on your visitors’ walls, spreading the word about your website with many potential visitors at a low cost and a very high ROI.
When a visitor connects to your website using the “Facebook login” button, you can use all the information available in the Facebook profile for segmentation, including gender, age, number of friends, interests and more, which allows you to provide more personal and relevant content, leading to an enhanced user experience for the visitor and better conversion rates for your website. You can also publish messages to the walls of visitors that have connected to your website, opening an enormous potential of social and viral marketing.
For example, you could offer a visitor that has added a product to the cart a bonus (such as a free upgrade, a giveaway or a discount coupon) in exchange for them connecting to your website and allowing you to publish a promotional message in their wall. If you want, you could offer the bonus only to the visitors that have over 500 friends.
“I am now buying a new laptop in somewebsite.com – excellent prices and top notch service. They even give me a free wireless mouse for telling you!”
No custom Facebook application needed, and no programming or coding in your website!
When you set up Facebook Connect, you can choose what information you want to receive from visitors’ Facebook accounts, which permissions you want to ask from the visitors, and where in your website you want to place the button.
When a visitor clicks on the ‘Connect’ button, he will be asked, by Facebook, to authorise you website. PERSONYZE will then read all the relevant data from his account and have this data available in reports as well as for segmentation and personalization by segments. For example, you could design your website differently for male teenagers than you would for married females over forty.
Post a message in a visitor’s wall with a custom text and links to your website – it will be viewed by all their friends.
You can post a message only if the visitor matches certain conditions; naturally, you can post different messages to different types of visitors. For example, you could based on the audience your visitor belongs to different message to single males from New York than you would to married females from London.
Personyze Viral Targeting Examples:
This fashion site can show offers and promotions which are more likely to be relevant to his interest
Your Local Bank is enacting a campaign to show more personalized content to visitors on their homepage, with CRM Targeting and other methods.
Monkey Gadget is personalizing their site with relevant ads, banners, and product recommendations, using past interactions and other data.
Mozzareli personalizes their site to show visitors relevant content and promotions based on the time of day, and their most likely interests.
Smith & Lauren Law is personalizing their landing page to reflect the interests of visitors, based on what ad campaign brought them there.
Shopper Reviews is on a campaign for greater engagement, using personalization to show visitors what they are most interested in.
Casino Pro is promoting their VIP account to visitors in target demographics, based on past interactions and CRM data.
Casino Pro has another campaign to target visitors based on the games they played most, from past interactions with the site.
Global Dating uses personalization to show visitors relevant content according to their age, gender, partner preferences, and location.
Times of India is creating different versions of their home page based on gender, to give visitors a more relevant experience.
A2Z Travel personalizes their site based on the destination, season, and vacation type in which they are interested.
AB Travel personalizes their landing page based on what ad campaign the visitor arrived from, as well as their past interactions.