Personyze interface guide

Personyze Personalization process

The Personalization process is so simple, fast, and intuitive that anyone can execute it. You do not need any technical or design knowledge to set up a Personalization campaign. Whether you are wanting to set a rule-based Behavioral Targeting campaign, and Define who is the target audience and what personalized changes they are going to see, or if you are wanting to set a Dynamic Personalization campaign, where recommendations for products/content/videos are generated dynamically by artificial intelligence algorithms, based on a combination of  individual visitor interests and crowd wisdom of all your visitors, either way the overall campaign structure will be the same. If you know who your target audience is and what you would like them to see, you can create a campaign in Personyze.

step1Define Your Target Audience

The first step in creating a personalization campaign is to choose who will be the visitor segment who will see the personalized changes (whether content or marketing messages uniquely for them, or a recommendation widget with your chosen AI recommendations algorithm) you create in your campaign.

You choose your target audience by setting a list of rules and conditions that needs to be met during a visitor session on the site for the visitor to be part of the campaign and to see the personalized content.

There are over 70 visitor characteristics to use for  targeting visitors, such as Geographic Location, Search Engine or Campaign Referral, Ranked User Interests, Weather Conditions and Forecast, Social media profile data, Real-time Behavioral data, CRM Data, Etc.

The rules are connected to each other with OR, AND relation for flexibility and powerful targeting which enables you to pin point your targeting for a very specific visitor audience.

step2Set the Personalization Changes

Use Over 20 Codeless and Intuitive Personalization Widgets to create beautifully designed and highly customized Message Popups, Banners, Emails, Recommendations for products/content/videos, and a lot more with HTML and Javascript Loaders, WYSIWYG Editor and Facebook Publishing Capabilities.

step3Optimize to Perfection

Optimize Your website’s audience-oriented performance. Review campaign results in the context of a comprehensive suite of out-of-the-box metrics (including your own fully customizable Goals), and make real-time adjustments to offers, content, messages and design elements. Set-up control groups to measure overall campaign impact, and run customer focused A/B and Multivariate Tests.

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Check out Wiki.Personzye.com for a complete user  guide

you’ll find detailed instructions and explanations of how to use Personyze to improve your website’s experience and achieve your digital marketing goals. Our Wiki site is intended to serve as a reference for your familiarization with our comprehensive personalization and targeting tool, and the ongoing perfection of your personalization skills. If you don’t find what you’re looking for here, you can always:

  1. Contact our support team, and an account manager will be in touch with you quickly to help.

  2. Schedule a meeting or free demo, we are happy to take the time to meet with you.

  3. You can always call us at +1(866) 267-9799

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Apparel website

Product recommendations

This fashion site can show offers and promotions which are more likely to be relevant to his interest

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Financial & Banks

CRM Targeting

Your Local Bank is enacting a campaign to show more personalized content to visitors on their homepage, with CRM Targeting and other methods.

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E-Commerce

Recommendations and Targeted Ads

Monkey Gadget is personalizing their site with relevant ads, banners, and product recommendations, using past interactions and other data.

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Restaurants

Time of Day Targeting

Mozzareli personalizes their site to show visitors relevant content and promotions based on the time of day, and their most likely interests.

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Lead Generation Sites

Landing Page Optimization

Smith & Lauren Law is personalizing their landing page to reflect the interests of visitors, based on what ad campaign brought them there.

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Ecommerce

Content Recommendations

Shopper Reviews is on a campaign for greater engagement, using personalization to show visitors what they are most interested in.

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Online Casinos

Membership CRM Targeting

Casino Pro is promoting their VIP account to visitors in target demographics, based on past interactions and CRM data.

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Online Casinos

Behavioral Targeting

Casino Pro has another campaign to target visitors based on the games they played most, from past interactions with the site.

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Dating Websites

Recommendations and Banners

Global Dating uses personalization to show visitors relevant content according to their age, gender, partner preferences, and location.

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Online Newspapers

Demographic Targeting

Times of India is creating different versions of their home page based on gender, to give visitors a more relevant experience.

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Travel and Tourism

Interest and Weather Targeting

A2Z Travel personalizes their site based on the destination, season, and vacation type in which they are interested.

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Travel and Tourism

Referral and Behavioral Targeting

AB Travel personalizes their landing page based on what ad campaign the visitor arrived from, as well as their past interactions.

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Ecommerce

Personalized Recommendations

The Gadget Store is personalizing their homepage, based on items that visitors have viewed and bought in the past.