A Visitor to an E-commerce Site is Recognized by Personyze as:
Browsing during the summer
In a particular city
Without personalization, the visitor sees a mixture of different clothes which are not specific for her gender, the time of year, or her location.
With Personyze, her whole experience of the site can be transformed into one that is tailored to her specific interests. She will see a relevant banner for her gender and the time of year, along with similarly relevant recommendations produced by Personyze product recommendation engine, and a widget to show her the nearest brick and mortar store to her current location.
Demographic, Seasonal, and Geo Targeting
Fashion. is implementing dynamic personalization and product recommendations to achieve a few different marketing goals:
A more relevant visitor experience, for increased engagement and conversion
Dynamic Product Recommendations that know the visitor, and improve sales as well as cross-sales
Driving online traffic to also go into their physical stores
How Does It Work?
The targeting Personyze uses to show this visitor what she is most interested in seeing is done using three targeting mechanisms to assign interest categories to her:
Demographic Targeting: her gender was acquired from when she clicked the Facebook connect button in the past, on the website. This told Personyze her gender, along with other demographic data.
Weather Targeting: The air temperature for the next week was above 80F, and this is the criteria used to determine that she was in the Spring/Summer season, and assigned this interest to her.
Taking It Beyond Product Recommendations
This home page personalization is a great start, but where can this fashion site go from here, to take their personalization game to the next level?
As always, continue to show different types of personalized product recommendation algorithms on different types of pages, and Personyze’s recommendation engine will constantly learn about the visitor’s interests and improve these recommendations.
Show relevant banners on all pages for special Summer deals, with images of women’s clothing.
Change the look and feel of the site, add beach-themed or other background
A good set of cart abandonment campaigns, with exit popups and re-marketing emails, are always a good idea in e-commerce.