The right email for every recipient.

You build one email template in Personyze. Each block in the template references attributes from the recipient’s profile — CRM data, on-site behavior, last purchase, location, weather, firmographics. When you send, every recipient gets a different version assembled from their own data.

Recommendations are AI-generated per recipient. Subject lines, hero blocks, CTAs, and product picks vary by segment. The result: one campaign that reads like it was written for each person individually — typically 30–60% higher CTR vs. one-size-fits-all.

You can keep both. Personyze sends marketing emails directly from our platform — under your domain, via Amazon SES or your own SMTP server. Your existing ESP can stay for transactional notifications (order confirmations, shipping updates, password resets), or you can move everything to Personyze.

Audience and behavior data flow in from HubSpot, Salesforce, Segment, Shopify, and 12+ other platforms — so you don’t have to migrate your CRM to switch your marketing email sender.

Most teams move their newsletters and lifecycle campaigns to Personyze first — setup typically takes under an hour.

They’re complementary, not competing. Email automation is about when and to whom messages get sent — workflows, drip sequences, triggered sends. Email personalization is about what’s inside each email — the subject line, copy, product recommendations, images, prices.

Personyze focuses on the personalization layer and works with the automation tool you already have. Your ESP triggers the send; Personyze decides what each recipient actually sees when they open it.

Yes. Run A/B tests across subject line, sender name, email body content (any block), or send time. Set the traffic split (50/50 or any custom percentage), let Personyze track opens, clicks, conversions, and revenue per variant, then auto-promote the winner once statistical confidence crosses your threshold.

Multivariate (A/B/n) and holdout tests are supported in the same UI — no separate testing tool required.

No. Personyze renders to standard HTML email — tables, inline styles, web-safe fonts. We test against Outlook 2007–365, Gmail (web/iOS/Android), Apple Mail (macOS/iOS), Yahoo, AOL, and Samsung Mail using Litmus and Email on Acid.

Personalized content degrades gracefully: if a recipient’s mail client blocks images (rare — about 3% of opens), they see your fallback content instead of a broken layout.

If you already have an email list synced (or uploaded as a CSV) and you’re familiar with the email wizard, you can launch a personalized campaign in a few minutes: pick the template, choose your audience segment, drop in recommendation or content blocks, preview each variant, and hit send.

From a brand-new account, expect about 30 minutes for your first send — most of that is connecting your data source (CRM sync, list upload, or feed URL). For more complex setups (multi-step trigger flows, custom CRM fields, transaction-triggered automations) plan on a few hours, or schedule a free implementation session with our success team.

Yes — every block is built from standard HTML/CSS. Use the visual editor for fast iteration, or drop in your own custom HTML and inherit your existing email template styles. Brand fonts work via web fonts (where supported by the mail client) or graceful fallbacks.

Yes. Personyze plugs into HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign, and any CRM with a REST API or webhook. Push CRM data (deal stage, lifecycle, account tier) into Personyze and use it to personalize email content. Or push email engagement events back into your CRM so sales sees the full picture of each lead.