Personyze monitors, records, and analyzes every bit of visitor data and activity that takes place on your website. These monitoring abilities aren’t limited to the 70+ out-of-the-box visitor behaviors and characteristics used to identify visitors and target them with personally relevant content.
You can use Personyze visual interface to click and identify any number of page elements( such as: images, buttons, banners, text boxes, etc.), monitor the visitors mouse clicks and mouse overs, and have Personyze analyze this data in real-time, in order to provide you with valuable insights into how different visitors interact with your website, while simultaneously personalizing their experience, and improving your websites conversion rate, CTR, and overall performance.
Popular Custom Event Tracking Techniques:
Report Complex Visitor Behaviors and Events To Google Analytics
Out-of-the-box, Personyze comes fully integrated with Google Analytics. Setting Personyze to automatically report the event of a visitor matching one of the predefined segments and/or being presented with personalized content, is simply a matter checking a checkbox.
The remarkable part is that Personyze Segmentation Engine possess the flexibility to detect any event you can verbally describe. Here are a few examples:
Set Up Containers to Monitor Onsite Activity.
Personyze Simulator allows website owners to define Placeholder and Grab Data Containers without requiring a programmer to review the source code of the page. In addition to extracting data and marking the area on the page for personalized content to appear, these containers can monitor clicks, mouse overs, load events, and all other page activity that takes place above selected page elements.
You are allowed to define as many containers as you want, essentially mapping out how your visitors are interacting with different page elements. This data can then be used to further expand Personyze’s understanding of your visitors, and respond to the visitors onsite behavior by executing personalization actions in real-time.
Set the WYSIWYG Editor to Monitor and Respond to Visitor Activity Over Page Elements.
The What-You-See-Is-What-You-Get Editor is a powerful visual interface that opens a copy of a target web page and allows you to click-drag-drop and alter it’s every aspect without writing a single line of code.
This fashion site can show offers and promotions which are more likely to be relevant to his interest
Your Local Bank is enacting a campaign to show more personalized content to visitors on their homepage, with CRM Targeting and other methods.
Monkey Gadget is personalizing their site with relevant ads, banners, and product recommendations, using past interactions and other data.
Mozzareli personalizes their site to show visitors relevant content and promotions based on the time of day, and their most likely interests.
Smith & Lauren Law is personalizing their landing page to reflect the interests of visitors, based on what ad campaign brought them there.
Shopper Reviews is on a campaign for greater engagement, using personalization to show visitors what they are most interested in.
Casino Pro is promoting their VIP account to visitors in target demographics, based on past interactions and CRM data.
Casino Pro has another campaign to target visitors based on the games they played most, from past interactions with the site.
Global Dating uses personalization to show visitors relevant content according to their age, gender, partner preferences, and location.
Times of India is creating different versions of their home page based on gender, to give visitors a more relevant experience.
A2Z Travel personalizes their site based on the destination, season, and vacation type in which they are interested.
AB Travel personalizes their landing page based on what ad campaign the visitor arrived from, as well as their past interactions.