A Visitor to an Electronics Site is Recognized by Personyze as:
Having left the site before checking out
Having left a high-value item (a drone) in their cart before checking out
Email address is known from membership on the site
Without personalization, the visitor might simply forget about the drone, and never make a purchase.
With Personyze, a cart abandonment email can be be automatically sent containing a reminder about the item left in cart, and even offering a special discount on the item, to give that extra push to complete the purchase. The visitor feel’s they’re getting a deal, and the electronics site just recovered a lost sale.
Demographic, Seasonal, and Geo Targeting
Electronics Inc. is implementing personalized cart abandonment email technology to achieve this marketing goal:
Increase revenue by recovering lost conversions through personalized re-marketing emails.
How Does It Work?
The information Personyze uses to send this visitor re-marketing emails is done using the following tools:
Email Data: Personyze has grabbed the email from the sign-in field, when the visitor logged into the website, in the past, which also allowed it to connect the visitor to their CRM Profile
Personyze has also been set to grab data from the cart, to know when a visitor has left an item in the cart without checking out.
Personyze’s internal email broadcasting system is triggered when a visitor leaves an item in cart, and is set to include the name and image of the item left in cart, and their name, with a special offer of 10% off.
Going Beyond Product Recommendations
This cart abandonment email is a great start, but where can the electronics site go from here, to take their personalization game to the next level?
An exit popup could prevent the user from having left the item in their cart, in the first place. Perhaps if they had been offered 10% off before bouncing from the site, they might have purchased it from the beginning.
A more engaging site experience from the beginning might have been enough to prevent the user from even trying to bounce in the first place; relevant product recommendations throughout the site can help to keep the visitor engaged.
Recommendations for the most purchased items that are similar to the drone could also be included in the personalized cart abandonment email, on the odd chance that the visitor didn’t purchase the drone because they actually didn’t find quite the right one for them.