Bank Personalization Example
Move the slider to see how this financial site homepage transformed from generic to personalized and relevant, using a combination of artificial intelligence and powerful targeting for highly effective bank personalization.
A visitor at at Your Local Bank’s website who is looking to open a new checking account at the bank with no existing account yet vs a bank customer with a checking account only, he is also interested in mortgages, savings.
What they see with website personalization is a combination of different products and banners
that are relevant to their interest.
Imagine going to a store where the front shelves are stocked only with products that you like, or reading a newspaper where the stories you’re interested in move to the front page.
This isn’t possible in the brick-and-mortar or print world, but with our powerful recommendations, this is easy to set up on your website.