Weather-Based Targeting

Target Visitors with personalized content, based on the audience they belong to, by finding a match between each visitors characteristics and a predefined segment.

Weather-Based Targeting

Get-StartedWeather conditions influence almost every aspect of our lives.  Simply put, people feel differently on a sunny beach day in California than on a snow day in New York. When people feel differently, they act differently. Why not divide visitors into segments and personalize your campaigns based on different weather conditions?

New Personalization Actions Personyze Weather Segmentation Engine allows you to do just that. Based on the visitor’s IP address, Personyze Segmentation Engine Identify current and expected weather conditions at the visitors location, targets visitors based on that information, and automatically present them with the most appropriate marketing messages and content.
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Targeting visitors based on their Weather Forecast

To start targeting visitors based on their expected weather conditions, you only need to choose the appropriate Weather Segmentation Rule, in Personyze Audience Area. 

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Targeting Examples: 

When a severe snow storm is about to hit a certain region of the country, a tire selling website can automatically issue a warning to visitors and email subscribers located in that region. Combine such a warning with a discount on snow tires and chains, promise free expedited shipping and you get increased sales and conversion rates. Even if the visitors won’t make a purchase, they will probably remember the warning.

Family Ski Package BannerTire companies aren’t the only ones that can rely on Weather-Based Segmentation to experience an uptick in sales and conversions. Travel websites use Personyze to automatically adjusts their marketing message and content to offer New York residents a nice discount on a Hawaii vacation, while at the same time tempt Miami residents with a family Ski package to Canada. 

But honestly, such drastic examples aren’t necessary.

ConvertibleYou can use Weather-Based Targeting to sell windsurfing equipment to a windsurfing buff, who lives near a beach, when it is about to get windy. When optimizing a car dealership website, why not display a banner of a nice convertible when it’s sunny outside and a 4×4 SUV when the weather is anything but pleasant? A website selling groceries online, can promote hot chocolate on a cold day, and ice cream on a hot day.

 

Basically, since all decisions the visitors make are affected by weather, the possibilities are endless.

 

Learn More:

To Learn more about targeting visitors with optimized, relevant content, watch the following YouTube video, or Contact Us to schedule a FREE Demo

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Apparel website

Product recommendations

This fashion site can show offers and promotions which are more likely to be relevant to his interest

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Financial & Banks

CRM Targeting

Your Local Bank is enacting a campaign to show more personalized content to visitors on their homepage, with CRM Targeting and other methods.

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E-Commerce

Recommendations and Targeted Ads

Monkey Gadget is personalizing their site with relevant ads, banners, and product recommendations, using past interactions and other data.

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Restaurants

Time of Day Targeting

Mozzareli personalizes their site to show visitors relevant content and promotions based on the time of day, and their most likely interests.

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Lead Generation Sites

Landing Page Optimization

Smith & Lauren Law is personalizing their landing page to reflect the interests of visitors, based on what ad campaign brought them there.

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Ecommerce

Content Recommendations

Shopper Reviews is on a campaign for greater engagement, using personalization to show visitors what they are most interested in.

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Online Casinos

Membership CRM Targeting

Casino Pro is promoting their VIP account to visitors in target demographics, based on past interactions and CRM data.

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Online Casinos

Behavioral Targeting

Casino Pro has another campaign to target visitors based on the games they played most, from past interactions with the site.

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Dating Websites

Recommendations and Banners

Global Dating uses personalization to show visitors relevant content according to their age, gender, partner preferences, and location.

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Online Newspapers

Demographic Targeting

Times of India is creating different versions of their home page based on gender, to give visitors a more relevant experience.

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Travel and Tourism

Interest and Weather Targeting

A2Z Travel personalizes their site based on the destination, season, and vacation type in which they are interested.

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Travel and Tourism

Referral and Behavioral Targeting

AB Travel personalizes their landing page based on what ad campaign the visitor arrived from, as well as their past interactions.

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Ecommerce

Personalized Recommendations

The Gadget Store is personalizing their homepage, based on items that visitors have viewed and bought in the past.