Weather conditions influence almost every aspect of our lives. Simply put, people feel differently on a sunny beach day in California than on a snow day in New York. When people feel differently, they act differently. Why not divide visitors into segments and personalize your campaigns based on different weather conditions?
Personyze Weather Segmentation Engine allows you to do just that. Based on the visitor’s IP address, Personyze Segmentation Engine Identify current and expected weather conditions at the visitors location, targets visitors based on that information, and automatically present them with the most appropriate marketing messages and content.
Targeting visitors based on their Weather Forecast
To start targeting visitors based on their expected weather conditions, you only need to choose the appropriate Weather Segmentation Rule, in Personyze Audience Area.
When a severe snow storm is about to hit a certain region of the country, a tire selling website can automatically issue a warning to visitors and email subscribers located in that region. Combine such a warning with a discount on snow tires and chains, promise free expedited shipping and you get increased sales and conversion rates. Even if the visitors won’t make a purchase, they will probably remember the warning.
Tire companies aren’t the only ones that can rely on Weather-Based Segmentation to experience an uptick in sales and conversions. Travel websites use Personyze to automatically adjusts their marketing message and content to offer New York residents a nice discount on a Hawaii vacation, while at the same time tempt Miami residents with a family Ski package to Canada.
But honestly, such drastic examples aren’t necessary.
You can use Weather-Based Targeting to sell windsurfing equipment to a windsurfing buff, who lives near a beach, when it is about to get windy. When optimizing a car dealership website, why not display a banner of a nice convertible when it’s sunny outside and a 4×4 SUV when the weather is anything but pleasant? A website selling groceries online, can promote hot chocolate on a cold day, and ice cream on a hot day.
Basically, since all decisions the visitors make are affected by weather, the possibilities are endless.