Travel and Tourism Website Personalization Example

Click on the before/after buttons to see how this travel site homepage is transformed from generic to personalized and relevant, using a combination of artificial intelligence and powerful targeting.



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A new visitor to AB Travel’s website arrived via an ad campaign specific to travel in Italy. Rather than design an entire landing page for every segment like this, they used Personyze to make their homepage dynamically adapt to visitor’s interest. 

Without personalization, the visitor would see a homepage with a mix of content, none of which is relevant to their interest in Italy. 

With Personyze activated on the site, almost every aspect of the homepage is adjusted to suit their interest.

Personyze generates a personalized experience for them using targeted banners relevant to Italy (1, 2, 3, 5, 8),  AI generated recommendations for trips to Italy (4, 5, 7), and a targeted CTA for email capture (6).

Now, with this personalized version of the homepage, they are more likely to engage and convert.

Leverage the Power of

Personalization
& Marketing Automation


Works on any site, regardless of platform.
Easy copy/paste installation in 5 minutes or less
No effect on site speed, secure servers
Step-by-step guides, real-time chat assistance
24/7 support and optional white glove service

Start Personalizing Now
Or Schedule a Demo

Engage visitors with personalized
content, promotions, recommendations, & emails  

Travel and Tourism Website Personalization with Personyze


Some of the most commonly used Personyze features for travel and tourism sites.

Versatile Recommendations Engine

With an algorithm for every scenario, Personyze allows you to show recommendations on every page, such as relevant trips, services, packages, and content, as well as in re-marketing emails. Recommend based on crowd data like popularity plus visitor interest, with additional filters.

Targeted Popups

Personyze includes a variety of display types and behaviors for popup promotions, including Exit popups to reduce bounce/abandonment, & triggers based on idle time, time on page, scrolling, & targeting based on any of our 70+ parameters. Our system also allows you to limit how often these popups display, to avoid annoying visitors.

Re-marketing Emails

From abandoned cart, to replenishment, up-sale, cross-sale, and everything in-between, with Personyze you can send automated & targeted email sequences with dynamic recommendations included from our own broadcasting system, or via your third-party provider.

Marketing Campaigns

Personyze allows you to change or add elements to your site with very little limitation, including targeted banners, calls to action, and visual edits based on 70+ targeting rules, such as Page Views, Cart Value, & CRM data variables.

A/B testing

Utilize our built-in A/B testing with performance dashboard to test landing pages, personalized content, promotions, popups, emails, and more. Test any campaign action, with various rotation settings, control group options, and auto-deactivation settings.

E-commerce Dashboard

Get a detailed view of which products were bought and by whom, or which products are most often left in cart. Keep track of email performance, & take a closer look at each detail with multi-dimensional analytics included out-of-the-box, and optional daily/weekly reporting.

Personyze has everything you need to improve conversion and reduce cart abandonment on your e-commerce site, in one simple solution.

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