A Visitor to AB Travel Agency is Recognized by Personyze as:
A first-time visitor
Interested in traveling to Italy
Without personalization, the visitor would see would contain a mixture of banners and recommendations that is not relevant or engaging.
With Personyze, AB Travel can show the visitor ads, promotions, recommendations, and banners that are relevant to their interest. They do this by using Personyze to:
Show promotions for events, attractions, restaurants and vacation packages in Italy
Show product recommendations for deals on vacations specifically in Italy
Interest-Based Travel Recommendations and Banner ADs
AB Travel’s goals with personalization are to:
Determine visitor’s interests, from a variety of data points like behavioral tracking, past purchases, and CRM data
Maximize the relevance of the ads and recommendations they are showing their visitors, even new visitors like the current example.
Use Personyze recommendation engine to show new visitors what is most popular in their region, until their interest is known
How Does It Work?
As a first time visitor, the primary method for identification in this example is through the UTM parameter from an ad campaign on Facebook. So, Personyze recognizes the visitor by:
The UTM code of the ad campaign specific to Italy
No previous user data is available for this user
Once the user interest is identified, the moment they land from the ad campaign they are matching the campaign for Italy, and are shown the various banners and product recommendations created with Personyze widgets, and inserted onto the page.
Where to Go from Here
This is a great start, but there is plenty more that AB Travel could do to personalize experience with their site, and maximize conversion, such as:
Show recommendations for cheaper packages of the same category on individual package pages
Show “View it again” recommendations from previously viewed on the home page
Set up an email campaign with recommendations based on recent interest