A Visitor to A2Z Travel is Recognized by Personyze as:
A returning visitor
Interested in ski vacatations
Without personalization, the visitor would see the same version of the site as anyone else, with a combination of recommendations that may not be relevant to them.
With Personyze, A2Z Travel can create a unique version of their page for the visitor’s interest, and show them relevant recommendations as well.
Providing recommendations that prioritize their known interest, but also is a mix of overall popular vacations, to avoid being too specific, in case the visitor is looking for something different.
Changing the look and feel of the page, with a new background and color scheme based on visitor interest, in this case skiing.
Interest Targeting Using Behavioral Tracking Across Sessions
A2Z Travel wants to give visitors a more personalized experience of their site, by:
Using the visitor’s past interactions with the site to determine their interest
Altering the look and feel, based on visitor interest
Providing product recommendations, around the visitor’s known interest
How Does it Work?
Personyze knows visitors returning to the site simply by virtue of their having the Personyze cookie, and if the user logs in, we can even know them across devices. In this case, Personyze knows the visitor by:
Their previous interactions with the site, from which their interest was determined
Their previous purchase of a ski vacation package
Using this data, Personyze WYSIWYG editor is used to chance the look and feel of the page to be blue and include images of snowy mountains, and the product recommendations engine is set to prioritize ski vacations.
Beyond Product Recommendations
Recommendations and personalized aesthetic qualities of the site is a great start, but where could A2Z go from here?
Special offerings based on interest could be displayed in banner ads on the homepage, or on all pages.
An email campaign could be set to send recommendations for packages on a weekly basis.
A custom form can be created, to get visitor information for better segmentation.
Facebook Connect can be used to get demographic info, and visitor’s can be prompted to publish a vacation package they just purchased to Facebook, to build more in-bound traffic from social media.