Retargeting allows you to show ads to your visitors as they browse the Web, after they leave your website. Google gives you a short piece of code (called a “Remarketing tag”) for each campaign. When a visitor’s browser runs the code, they will be shown ads that correspond to the tag’s associated campaign.
Personyze lets you run the code, and thus trigger retargeting, based on complex conditions, including visitors’ characteristics, demographics, browsing history and page events.
IMPORTANT: You must have the following configured before you can use Retargeting in Personyze:
● Google integration: Go to ‘Settings’ → ‘Third Party Applications’.
● Create one Retargeting list in your Google AdWords account for each segment (audience) that you want to target.
This fashion site can show offers and promotions which are more likely to be relevant to his interest
Your Local Bank is enacting a campaign to show more personalized content to visitors on their homepage, with CRM Targeting and other methods.
Monkey Gadget is personalizing their site with relevant ads, banners, and product recommendations, using past interactions and other data.
Mozzareli personalizes their site to show visitors relevant content and promotions based on the time of day, and their most likely interests.
Smith & Lauren Law is personalizing their landing page to reflect the interests of visitors, based on what ad campaign brought them there.
Shopper Reviews is on a campaign for greater engagement, using personalization to show visitors what they are most interested in.
Casino Pro is promoting their VIP account to visitors in target demographics, based on past interactions and CRM data.
Casino Pro has another campaign to target visitors based on the games they played most, from past interactions with the site.
Global Dating uses personalization to show visitors relevant content according to their age, gender, partner preferences, and location.
Times of India is creating different versions of their home page based on gender, to give visitors a more relevant experience.
A2Z Travel personalizes their site based on the destination, season, and vacation type in which they are interested.
AB Travel personalizes their landing page based on what ad campaign the visitor arrived from, as well as their past interactions.