Combine Individual Interest & Crowd Data
Personyze uses a “hybrid” recommendation engine, which means that it combines crowd wisdom (what users in general are doing) with knowledge about the individual customer’s ranked interests, gained from previous interactions with your site, your products, and even offline transactions from your integrated CRM data. Exactly what recipe you use to turn this data into brilliant recommendations is entirely up to you, as you select the algorithm, and the variables.
Machine Learning for Deep Visitor Intel
Personyze recommendations engine begins with the data available when the user first lands, and then constantly improves as it learns about the visitor from their interactions with the site, from moment-to-moment, session-to-session. Everything that Personyze knows about the visitor will inform your algorithms, ensuring that they provide relevant recommendations that improve conversion and engagement.
Continually Optimize and Fine-Tune
Fine-tune settings and logic manually to improve the dynamic suggestions. Embed recommendation boxes on any page, have them as exit intent pop-ups, or embed them in re-marketing emails.
Be Uncannily Accurate
Personyze leverages information like past visitor interactions with the site, content read, videos watched, items in cart, items on wishlist, frequency of liking and commenting, preferences of users with similar interests or demographics, general tendencies of the user persona, and CRM specifics (if available and uploaded) to make recommendations that are highly relevant.
Test Your Algorithms
Personyze is always tracking how your recommendations are performing according to key metrics like conversion rate, click goals, and any other custom metrics you choose. With Personyze’s built-in testing, you can also compare the performance of different algorithms in the same location, for the same visitors, to test your assumptions and make sure the algorithm you’re using is the best one for the job.
Integrates with Anything
Any CMS, any CRM, any ecommerce platform, any third-party email platform, any product management system, any analytics system. Blind to platform, compatible with all data. We’ve designed Personyze to work on any site, with any stack.
A Versatile Solution
Using a variety of algorithms and display scenarios, show any kind of recommendation on your site pages & in emails, from simple Most Popular or View It Again, to more complex options. A/B test different algorithms and styles.
Sign up and have active campaigns today. Onboarding includes integration of your databases, plus optional training and consultation. Step-by-step guides and instructional videos, real-time chat assistance 24/7 365 support are included!