Personyze Personalization process

The Personalization process is so simple, fast, and intuitive that anyone can execute it. You do not need any technical or design knowledge to set up a Personalization campaign. Whether you are wanting to set a rule-based Behavioral Targeting campaign, and Define who is the target audience and what personalized changes they are going to see, or if you are wanting to set a Dynamic Personalization campaign, where recommendations for products/content/videos are generated dynamically by artificial intelligence algorithms, based on a combination of  individual visitor interests and crowd wisdom of all your visitors, either way the overall campaign structure will be the same. If you know who your target audience is and what you would like them to see, you can create a campaign in Personyze.

step1Define Your Target Audience

The first step in creating a personalization campaign is to choose who will be the visitor segment who will see the personalized changes (whether content or marketing messages uniquely for them, or a recommendation widget with your chosen AI recommendations algorithm) you create in your campaign.

You choose your target audience by setting a list of rules and conditions that needs to be met during a visitor session on the site for the visitor to be part of the campaign and to see the personalized content.

There are over 70 visitor characteristics to use for  targeting visitors, such as Geographic Location, Search Engine or Campaign Referral, Ranked User Interests, Weather Conditions and Forecast, Social media profile data, Real-time Behavioral data, CRM Data, Etc.

The rules are connected to each other with OR, AND relation for flexibility and powerful targeting which enables you to pin point your targeting for a very specific visitor audience.

step2Set the Personalization Changes

Use Over 20 Codeless and Intuitive Personalization Widgets to create beautifully designed and highly customized Message Popups, Banners, Emails, Recommendations for products/content/videos, and a lot more with HTML and Javascript Loaders, WYSIWYG Editor and Facebook Publishing Capabilities.

step3Optimize to Perfection

Optimize Your website’s audience-oriented performance. Review campaign results in the context of a comprehensive suite of out-of-the-box metrics (including your own fully customizable Goals), and make real-time adjustments to offers, content, messages and design elements. Set-up control groups to measure overall campaign impact, and run customer focused A/B and Multivariate Tests.


Check out for a complete user  guide

you’ll find detailed instructions and explanations of how to use Personyze to improve your website’s experience and achieve your digital marketing goals. Our Wiki site is intended to serve as a reference for your familiarization with our comprehensive personalization and targeting tool, and the ongoing perfection of your personalization skills. If you don’t find what you’re looking for here, you can always:

  1. Contact our support team, and an account manager will be in touch with you quickly to help.

  2. Schedule a meeting or free demo, we are happy to take the time to meet with you.

  3. You can always call us at +1(866) 267-9799