Broadcast Manager brings the vision of site personalization to your email marketing!
Personyze Broadcast Manager is a powerful platform to send personalized massages via different channels such as Email, SMS and Facebook publish. It enables you to monitor the interest/activities of your customers and visitors by analyzing your site and/or your CRM data in real-time and automatically send personalized massages.
Personyze Broadcast Manager enables you to deliver your customers and prospects, the most relevant content and offers based on your customers latest needs, interests, transaction, activities and profile. Leading to much higher open rates and conversion rates.
Personyze offers a flexible and easy to integrate solution that enables you to send transactional and marketing messages via different formats (email/SMS/Facebook publish, site display etc.) based on real-time/historical data.
Once your customer data is centralized into one view. That view can be analyzed and sliced into user groups with specific characteristics what we call “audiences”. Those audiences can be engaged in multiple channels such as emails, site banners, SMS, Social networks, etc.
A. Connect CRM data by using one of the fowling options:*
*all above methods can also work together.
B. Get user’s behavioral data by placing the Personyze tracking code into your site.
Centralized view of user data:
Personyze ability to integrate into one view CRM/back-office data together with your website analytics data, enables creating a powerful “data hub” for your transactional, operational and marketing needs.
|Rich audience segmentation:
Personyze segmentation engine makes it extremely easy to discover, create and address new targeted audiences based on a combination of CRM/back-office and website analytics data. Creating new audiences for transactional or marketing needs is done in a visual interface in a matter of minutes and does not require technical knowledge.
|Multi channel engagement:
Audiences can be engaged at any time via different channels: Email - via Personyze Broadcast Manager; Mobile - via sending SMS message; Site - via Personyze personalization engine; Social - via posting on your visitor’s facebook wall.
Statistics show that transactional emails get an unusually high open rates vs. traditional “bulk” emails. Use that to your advantage to deliver tailored promotions and updates that your visitors can’t miss out on. Here are a few examples of how using Personyze Transactional email/messages can be used:
If a visitor has purchased an iPad in your e-store, he will probably be interested in buying iPad accessories or upgrade his iPad as soon as a new version will come out. That’s where dynamic and highly targeted and personal mailing lists come into play to optimize your up/cross sales activities.
In case of visitors that bought a smart-phone, and specifically an iPhone, you could move them from the “smartphones” newsletter to the “iPhone accessories” newsletter. If that visitor returns a few days/weeks/years later and is now looking for a flat-screen TV, you could move him or add him to the “Home theater” newsletter as well.
Personyze allows you to specify a location from which to extract content to place in your personalized message, such as a page in your website or your website’s RSS feed.
You can setup Personyze to automatically distribute your newsletters periodically or when you create updated content. You can use distribute your message/offer via any one of the following channels:
Personyze uses Amazon SES as its default email provider. However Personyze Broadcast Manager also integrates with all major email providers (including MailChimp and ConstantContact), integrates natively with Facebook, and has its own SMS engine.
Get started with Personyze’s today!
We invite you to join the leading companies that already make use of Personyze leading transactional email service. Each company is entitled to a free 1 hour consulting from our transactional email experts. The service is available in either a “self service” or “fully managed” configuration. Contact us to learn more or ask for a free demo today!
This fashion site can show offers and promotions which are more likely to be relevant to his interest
Your Local Bank is enacting a campaign to show more personalized content to visitors on their homepage, with CRM Targeting and other methods.
Monkey Gadget is personalizing their site with relevant ads, banners, and product recommendations, using past interactions and other data.
Mozzareli personalizes their site to show visitors relevant content and promotions based on the time of day, and their most likely interests.
Smith & Lauren Law is personalizing their landing page to reflect the interests of visitors, based on what ad campaign brought them there.
Shopper Reviews is on a campaign for greater engagement, using personalization to show visitors what they are most interested in.
Casino Pro is promoting their VIP account to visitors in target demographics, based on past interactions and CRM data.
Casino Pro has another campaign to target visitors based on the games they played most, from past interactions with the site.
Global Dating uses personalization to show visitors relevant content according to their age, gender, partner preferences, and location.
Times of India is creating different versions of their home page based on gender, to give visitors a more relevant experience.
A2Z Travel personalizes their site based on the destination, season, and vacation type in which they are interested.
AB Travel personalizes their landing page based on what ad campaign the visitor arrived from, as well as their past interactions.