One Comprehensive Tool for Real-Time Omnichannel Personalization

Use a combination of artificial intelligence and powerful targeting to deliver the right content to the right visitor, at the right time – every time!



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1) Popular Personalization Rules:

Personalization Rule Description
My IP IP of the person Combining the Rules into an Audience Definition
Pages Visited Pages the visitor is currently at, or visited during the current session
Countries Country in which the visitor’s IP address is located
Visit(Session) Count How many sessions since the cookie was created
Landing Pages Checks if a new/returning visitor entered the website from a a specific page
Platform Browsing Device’s Hardware Type
Containers Trigger events based on dynamic data contained inside of page elements (fields, cookies, input boxes, search boxes, etc.)
Days till Birthday Days remaining until the visitor’s birthday (0 means today, 1 means tomorrow, etc.)
Air Temperature Forecasted air temperature at the visitor’s IP based location.

2) Personalize based on Keywords and the Visitor’s Origin of Arrival

Personalization RuleDescription
 Keywords  Search Keywords that led the visitor to the website.
 Directly  The visitor arrived at the webpage by typing a URL in the browser.
 Broadcast Campaign  (Campaigns, Mailing List, SMS Messages, Personal Email).
 Referring sites  The visitor arrived at the webpage from a specific referring site.
 Search engines The visitor arrived at the webpage from a specific search engine.
 Internal search  Keywords searched in the site (to define an internal search go to Settings).
 Internal page  The visitor arrived at the webpage by clicking on a link in a page within the site.
Adwords /other  Choose from list of ad groups, use UTM and similar parameters to target visitors arriving from specific ads.

3) Personalize Based on the Visitor’s Browsing Activity

Personalization RuleDescription
 Pages Visited Pages the visitor is currently at, or visited during the current session.
 Page Views Visitor’s current Page View count
 Popular Pages Checks if the visitor favored a specific page or page group.
 Landing Page  Checks if a new/returning visitor entered the website from a a specific page

4) Personalize Based on the Visitors Geo-Location

Personalization RuleDescription
 Zip Code  Zip Code in which the visitor is located, with GPS permission (mostly in US, AUS, Canada).
 City  City in which the visitor’s IP address is located
 Country  Country in which the visitor’s IP address is located
 Region  Region/State in which the the visitor’s IP address is located
 Continent  Continent in which the the visitor’s IP address is located

5) Personalize Based on the Visitor’s Behavior

Personalization RuleDescription
 Visit (session) count Number of sessions since the cookie was created
 Time since last visit  The amount of time that has passed since the visitor’s previous visit
New/Returning Visitor  Whether they are a new or returning visitor
Purchase history  A record of all items purchased by the visitor from the website
 Page enter time Exact time that the current page has been loaded
 Most popular page  Page(s) that the visitor spent the more time on than other pages.
 Average time on page  Total time on pages / Total pages viewed
 Total time in focus Total time that pages were in focus (i.e., active)
 Page events Count of page events (scrolling, key presses, and mouse clicks)
 Page views Count of page views
Total time on pages Total time on pages
 % of time in focus  Total time in focus / Total time in site, in this session
 % of pages that lost focus Times that pages lost focus / Total pages viewed, in this session
Page refresh Times that a page refresh was performed
Interests User interests, based on interactions with products and/or content. Can be assigned dynamically, a view can assign one interest, while an add-to-cart or purchase can indicate an interest related to cross sales, etc.
Past Transactions Visitor’s past transactions with the site, uploaded from CRM data.
Campaign Interaction Interactions that a visitor has had with other campaigns, including if they received an email.
Links Name and type of hyperlinks clicked

6) Personalize Based on Goals Achieved

Personalization RuleDescription
 Quantity of Goals Achieved Quantity of achieved goals
 Value of Goals Achieved Total Value of Achieved Goals

7) Personalize Based on the Visitor’s OS, Browser, and Platform Data

Personalization RuleDescription
IP IP address
 User ID Unique User ID that was assigned by Personyze, or from your CRM.
Browser Language  Browser language preference
 Company  Company to which the IP address is assigned
 OS name and version  Operating System used by the visitor during current visit
 Browser name and version Browser used by the visitor during current visit
Screen Resolution  Display resolution as set in the OS
 Screen bit depth  Display bit depth as set in the OS
 Platform Browsing device’s hardware type
 Rich media plug-in  Multimedia plug-ins’ versions
 Browser settings Checks if cookies, Ajax and Java are enabled
 Mobile browsing Checks if browsing through a mobile device
SSL connection  Checks if connection is HTTP or HTTPS

8) Personalize Based on the Visitor’s Weather Forecast

Personalization RuleDescription
 Air Temperature  Forecasted Air temerature at the visitors IP based location
 Wind Speed  Forecasted Wind Speed at the visitors IP based location
 Wind Direction  Forecasted Wind Direction at the visitors IP based location
 Cloud Cover  Forecasted Cloud Cover at the visitors IP based location
 Humidity  Forecasted Humidity at the visitors IP based location
 Pressure  Forecasted Pressure at the visitors IP based location

9) Personalize Based on User Profile (Facebook/Social/CRM)

Personalization RuleDescription
 Birthday  The Visitors Date of Birth
 Religion  The Visitors Religion
Current City  City the visitor resides in
Current State  State the visitor currently lives in
 Current Country  Country the Visitor Currently lives in
 Hometown City  City where the visitor was born or grew up at
 Hometown State  State where the visitor was born or grew up at
 Hometown Country Town where the visitor was born or grew up at
 Sexual Orientation The visitors sexual orientation
 Sex  Visitor’s gender
 Relationship Status  The visitor’s current relationship status on Facebook
 Political The visitor’s political views or affiliations
Allowed Restrictions
 Interests   The visitor’s indicated interests
 Website The visitor’s specified website
Education Year The year the visitor has completed acquiring his education
 Education Name The name of the academic establishment where the visitor has acquired his education
 Education Degree The degree the visitor has received
 No. of Facebook Friends Number of Facebook friends the visitor has
Email   The visitor’s email
Occupation The visitor’s occupation
 Vehicle type  The type of vehicle the visitor drives
 Financial The Visitor’s financial information
 User List Whether or not the user is part of a user list which was uploaded.

10) Personalize Based on Custom Number/Text

Personalization RuleDescription
 Number  Custom number input, can be anything which is useful for targeting.
 Text  Custom text input, can be anything which is useful for targeting.

11) Assign to Control Group or Rotation

Personalization RuleDescription
 Control Group  Defines a range of all visitors based on their user id (as assigned by Personyze).
 Rotation  Defines a rotation ratio for visitors entering the website

12) Audiences, Actions, or Containers

Personalization RuleDescription
 Actions  Personalized Content the visitor was exposed to
 Audience  Audience Definitions previously matched
Event/Container  Value contained inside of a specified container which Personyze has been set to grab, for instance current cart value, or keywords being searched on a site’s internal search bar, or a visitor’s account type or email. Personyze can grab virtually anything from the site, and use it for segmentation.
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Personalization & Marketing Automation


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Engage visitors with personalized
content, promotions, recommendations, & emails  

Visitor Data

Personyze can target based on a variety of visitor characteristics for personalization, including referral, behavior, date and time, interactions with products or content, CRM data, demographics, and IP intelligence such as geo-location and weather.


Personalization Actions

Using that data, Personyze can present either AI generated product or content recommendations on the site or in email, or can show a variety of targeted content such as banners, popups, sliders, personalized emails, lead forms, & visual edits.


Integrates with Anything

Any CMS, any CRM, any ecommerce platform, any third-party email platform, any product management system, any analytics system. Blind to platform, compatible with all data. We’ve designed Personyze to work on any site, with any stack.

Transform Your Site

From changing text and images to adding new content like pop ups, banners, and forms, it’s all there. Personyze includes just about every technical capability possible for personalization, short of magic; but it’s pretty darn close.

Quick Setup

Sign up and have active campaigns today. Onboarding includes integration of your databases, plus optional training and consultation. Step-by-step guides and instructional videos, real-time chat assistance 24/7-365 support are included!


Discover Specific Features

Free to try, easy to use, no coding required. Everything you need to give your visitors a relevant and engaging experience, and improve the marketing performance of your site, in one simple solution.

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