Personalization Actions

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What Are Personalization Actions?

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Personalization Actions are widgets that allow targeting different audiences with different content. Personyze makes it possible to personalize almost any element of a web page in real-time, without the need of changing the HTML code and with a robust and intuitive user interface built-in.

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A few quick personalization ideas, to get your creative juices flowing:

  1. Use the WYSIWYG Editor to open a copy of a web page and personalize text, images, banners, links,  and all other page content.
  2. Use the Redirect to URL personalization action to redirect the visitor to the most appropriate landing page, based on his Commercial Search Keywords.
  3. Use the Popup Editor’s ability to detect visitor exit  intent, and prevent visitors from abandoning crucial pages( such as the shopping cart) by presenting them with perfectly timed, personally relevant  promotions.
  4. Use the Products/Content recommendation action to show recommendation for products based on visitor personal characteristics and current and past behavior and interests. For example most clickable/boughts products with his favorite color for his age range and simlier to products viewed during current/past session
  5. Use the Countdown timer action, To show Days:Hours:Minutes:Seconds till some event or sale promotion.
  6. Use the slider action to build fully customized sliders with animaiton, pictures and text.
  7. Enhance your lead generation efforts and conversions by presenting each visitor with a personally relevant Lead Management Form.
  8. Setup  your website to automatically send personalized emails to visitors.
  9. Assign different visitor’s to newsletter about products, services, and content they actually care about.
  10. If a visitor spent the most time on a particular product page, use Google Retargeting to offer him a promotion on that product on every website participating in the Google Adwords network.
  11. Extend your website’s reach to the social networks, and make your marketing go viral by publishing on the visitor’s Facebook Timeline!


Reference: Types of Actions


Personalization Action Description
 WYSIWYG EditorWYSIWYG Editor  A point-click visual editor that allows you to adjust any aspect of a target page, without writing a single line of code.
HTML and Banner Manager HTML and Banner Manager  Edit and Load HTML code, Banners, and Images into predefined Placeholder containers.
 Dynamic HTML Dinamic HTML  Load a part of another URL into a predefined container.

Products/Content Recommendation

Display recommendation for products based on visitor personal characteristics and current and past behavior and interests. For example most clickable/boughts products with his favorite color for his age range and similar to products viewed during current/past session . The recommendation require you to upload products catalog to personzye using file uploader or API
Trigger a highly designed, personally relevant,andwell timed popups, with:

  1. Exit Intent Technology
  2. Custom Time Delay
  3. Animations
  4. Glass Panel
  5. Don’t Show me again.
  6. etc.
Send Email Send Email  Send a personalized email to a specified adвress.

Countdown timer


Show Days:Hours:Minutes:Seconds till some event.


Create fully customized sliders with animaiton, pictures and text.
 Redirect to Another URL Redirect to URL  Performs a page redirection, by specifying the target URL, whenever a visitor reaches any of the pages specified in the action
 Load Image to Placeholder Load Image to Placeholder  Loads an image to a pre-defined placeholder container.
 Lead Management Form Lead Management Form Launch or popup customizable forms to generate new leads and utilize all extracted data for Audience Targeting and Personalization in real-time. Four Stop Process Wizard:

  1. Design your custom form( using HTML Editor or by pasting custom code).
  2. Design a “Thank You” message, to be presented after the visitor submitted the form.
  3. “Thank you” email to be automatically sent to the visitor.
  4. Design the lead email that will be sent to the admin.
Font Properties Changes any font property within the text displayed.
 Replace text Replace Text Locate and replace a specific text phrase from multiple pages.
Replace image Replace Image  Locate and replace a specific imate or background from multiple pages.
 Replace number Replace Numbers  Allows you to add, subtract, multiply, and divide all numbers in a page group( or area) by a specified number.
 Adjust CSS Style Adjust CSS  Style  Allows you to change the look and feel of the page, by changing it’s CSS Style.
 Run JavaScript Code Run Javascript Code Execute Custom JavaScript Code on the Page. Implementation ideas:

  • Google Retargeting
  • Tag Management.
  • Run JavaScript Games and Applications.
  • Insert Data into Input Boxes.
  • Click on Buttons.
  • Etc.
Update a Newsletter List Update a Newsletter List  Add or remove the visitor from a pre-defined mailing list.
 WordPress Theme  Changes your WordPress theme per segment.
 WordPress Post  Change the post of a page in your WordPress website, per segment.
Ask to Facebook Connect Ask to  Facebook  Connect Ask the user to connect/log-in with his Facebook account. Allows to utilize information from the users Facebook profile for Targeting and Personalization in real-time.
 Ask to Facebook Publish Ask to  Facebook  Publish Ask the visitor for permission to publish specific items on his Facebook Timeline. Open a URL in a New WindowOpens the specified URL in a new tab.Cookies and Local StorageCreate, customize, and assign value to cookies and/or local storage.
 Send Event to Google Analytics Send Event to  GoogleAnalytics  Notify Google Analytics that a visitor matched an audience, was presented with personalized content, or that a custom event took place. 
Google AdWords  Transmit complex goals that include advanced conditions, events and dynamic content to your Google AdWords account.
 Google Retargeting  Use Retargeting to show ads to your visitors after they leave your website
Leaving WarningLeaving warning  Trigger a browser alert with a customizable message, when a visitor is attempting to leave the page.
Dynamic parameters  Dynamically alter every message and aspect of the visitors experience, by utilizing and presenting that visitor with information collected in real-time

Learn More:

To Learn more about targeting visitors with optimized, relevant content, watch the following YouTube video, or Contact Us to schedule a FREE Demo

Anonymous Visitor_ product page_v2

Apparel website

Product recommendations

This fashion site can show offers and promotions which are more likely to be relevant to his interest


Financial & Banks

CRM Targeting

Your Local Bank is enacting a campaign to show more personalized content to visitors on their homepage, with CRM Targeting and other methods.



Recommendations and Targeted Ads

Monkey Gadget is personalizing their site with relevant ads, banners, and product recommendations, using past interactions and other data.



Time of Day Targeting

Mozzareli personalizes their site to show visitors relevant content and promotions based on the time of day, and their most likely interests.


Lead Generation Sites

Landing Page Optimization

Smith & Lauren Law is personalizing their landing page to reflect the interests of visitors, based on what ad campaign brought them there.



Content Recommendations

Shopper Reviews is on a campaign for greater engagement, using personalization to show visitors what they are most interested in.


Online Casinos

Membership CRM Targeting

Casino Pro is promoting their VIP account to visitors in target demographics, based on past interactions and CRM data.


Online Casinos

Behavioral Targeting

Casino Pro has another campaign to target visitors based on the games they played most, from past interactions with the site.


Dating Websites

Recommendations and Banners

Global Dating uses personalization to show visitors relevant content according to their age, gender, partner preferences, and location.


Online Newspapers

Demographic Targeting

Times of India is creating different versions of their home page based on gender, to give visitors a more relevant experience.


Travel and Tourism

Interest and Weather Targeting

A2Z Travel personalizes their site based on the destination, season, and vacation type in which they are interested.


Travel and Tourism

Referral and Behavioral Targeting

AB Travel personalizes their landing page based on what ad campaign the visitor arrived from, as well as their past interactions.



Personalized Recommendations

The Gadget Store is personalizing their homepage, based on items that visitors have viewed and bought in the past.