A visitor arrives at an online gambling site. Without Personyze, the homepage of the casino site is generic,
and contains nothing that is uniquely relevant to the individual visitor’s interest,
meaning the visitor now has to search for what he/she wants to see.
With Personyze active on the site, the visitor is recognized as a player who qualifies for a
VIP account, based on the number of games this visitor played in the past, from the
casino site’s CRM data. This provides Casino Pro with an opportunity to market their VIP program to them,
with relevant banners, content, and even a new menu item.
Versatile Recommendations Engine
With an algorithm for every scenario, Personyze allows you to show recommendations on every game page to show similar popular games, to recommend games and other content on the homepage, and in re-marketing emails, as well.
Personyze includes a variety of display types and behaviors for popup promotions, including Exit popups to reduce bounce/abandonment, & triggers based on idle time, time on page, scrolling, & targeting based on any of our 70+ parameters.
From abandoned cart, to replenishment, up-sale, cross-sale, and everything in-between, with Personyze you can send automated & targeted email sequences with dynamic recommendations included from our own broadcasting system, or via your third-party provider.
Personyze allows you to change or add elements to your site with very little limitation, including targeted banners, calls to action, and visual edits based on 70+ targeting rules, such as Page Views, Cart Value, & CRM data variables.
Utilize our built-in A/B testing with performance dashboard to test landing pages, personalized content, promotions, popups, emails, and more. Test any campaign action, with various rotation settings, control group options, and auto-deactivation settings.
Get a detailed view of which products were bought and by whom, or which products are most often left in cart. Keep track of email performance, & take a closer look at each detail with multi-dimensional analytics included out-of-the-box, and optional daily/weekly reporting.